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Black Friday Sale

The South West Optics Black Friday Sale is bigger than ever, running from 1st November to 11:59 PM on 9th December, giving you over 5 weeks of incredible savings!

Use discount code SW7BF for 7% off your purchase. Apply discount code at checkout. Please note: Excludes preowned, ex-demo, OBR items, Swarovski Optik, Hawke, HIKMICRO, and select new releases such as Zeiss Conquest HDX.

We’re offering the best deals throughout the sale—be sure to check back often for new offers and surprises. More announcements will be coming in the weeks ahead.

Stay in the know by following us on social media and subscribing to our newsletter for updates on the latest deals.

Don’t wait—shop now, save more, and enjoy the perks of Black Friday like never before!

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  • Original price £389.95 - Original price £389.95
    Original price
    £389.95
    £389.95 - £389.95
    Current price £389.95

    GPO Passion ED 10x42 Black Binoculars

    GPO
    Out of stock

    PASSION™ ED binoculars offer the perfect entry into the world of high-quality observation optics at an unbeatable price-performance ratio. The slim...

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    Original price £389.95 - Original price £389.95
    Original price
    £389.95
    £389.95 - £389.95
    Current price £389.95
    Sold out
  • Original price £369.95 - Original price £369.95
    Original price
    £369.95
    £369.95 - £369.95
    Current price £369.95

    GPO Passion ED 8x42 Black Binoculars

    GPO
    Out of stock

    PASSION™ ED binoculars offer the perfect entry into the world of high-quality observation optics at an unbeatable price-performance ratio. The slim...

    View full details
    Original price £369.95 - Original price £369.95
    Original price
    £369.95
    £369.95 - £369.95
    Current price £369.95
    Sold out
  • Original price £369.95 - Original price £369.95
    Original price
    £369.95
    £369.95 - £369.95
    Current price £369.95

    GPO Passion ED 8x42 Black/Brown Binoculars

    GPO
    Out of stock

    PASSION™ ED binoculars offer the perfect entry into the world of high-quality observation optics at an unbeatable price-performance ratio. The slim...

    View full details
    Original price £369.95 - Original price £369.95
    Original price
    £369.95
    £369.95 - £369.95
    Current price £369.95
    Sold out
  • Original price £799.95 - Original price £799.95
    Original price
    £799.95
    £799.95 - £799.95
    Current price £799.95

    GPO Passion HD 8x42 Black Binoculars

    GPO
    Out of stock

    PASSION™ HD products represent the absolute premium class from GPO. HD optics design combined with state-of-the-art multi-layer coatings creates op...

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    Original price £799.95 - Original price £799.95
    Original price
    £799.95
    £799.95 - £799.95
    Current price £799.95
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  • Original price £799.95 - Original price £799.95
    Original price
    £799.95
    £799.95 - £799.95
    Current price £799.95

    GPO Rangeguide 8x32 LRF 2800m Laser Rangefinder Binoculars

    GPO
    Out of stock

    The x32 RANGEGUIDE weighs only an incredible 700g and is extremely compact. The highly coated HD lens system with red OLED display shines with bril...

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    Original price £799.95 - Original price £799.95
    Original price
    £799.95
    £799.95 - £799.95
    Current price £799.95
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  • Original price £169.00 - Original price £169.00
    Original price
    £169.00
    £169.00 - £169.00
    Current price £169.00

    Kowa C-55A Stay on Case for TSN-55S Angled Spotting Scope

    Kowa
    Out of stock

    Made in Germany, these new cases feature premium, high-grade neoprene with stylish leather accents. The unique modular design, consisting of four p...

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    Original price £169.00 - Original price £169.00
    Original price
    £169.00
    £169.00 - £169.00
    Current price £169.00
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  • Original price £119.00
    Original price £119.00 - Original price £119.00
    Original price £119.00
    Current price £109.00
    £109.00 - £109.00
    Current price £109.00

    Kowa SV II 10x25 Compact Pocket Binoculars

    Kowa
    Out of stock

    The Kowa SV II 10x25 binocular has all lenses and prisms fully multi-coated providing superior optical performance particularly at this small size....

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    Original price £119.00
    Original price £119.00 - Original price £119.00
    Original price £119.00
    Current price £109.00
    £109.00 - £109.00
    Current price £109.00
    Sold out
  • Original price £3,369.00
    Original price £3,369.00 - Original price £3,369.00
    Original price £3,369.00
    Current price £3,139.00
    £3,139.00 - £3,139.00
    Current price £3,139.00

    Kowa TSN 88A Prominar Angled Body Spotting Scope and 25-60x Wide Zoom Eyepiece with Free Kowa Stay-On Case

    Kowa
    Out of stock

    When crafting the new TSN-88 PROMINAR SERIES, Kowa went back to its roots in optical design. Roots that have made it one of the most popular spotti...

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    Original price £3,369.00
    Original price £3,369.00 - Original price £3,369.00
    Original price £3,369.00
    Current price £3,139.00
    £3,139.00 - £3,139.00
    Current price £3,139.00
    Sold out
  • Original price £39.99 - Original price £39.99
    Original price
    £39.99
    £39.99 - £39.99
    Current price £39.99

    Leica Cordura pouch for 32mm Ultravid or Trinovid

    Leica
    Out of stock

    The Leica branded cordura pouch suitable for the 10x32 or 8x32 Ultravid or 32mm Trinovids. Also fits the Leica Trinovid 42 latest current model.

    Original price £39.99 - Original price £39.99
    Original price
    £39.99
    £39.99 - £39.99
    Current price £39.99
    Sold out
  • Original price £90.00
    Original price £90.00 - Original price £90.00
    Original price £90.00
    Current price £84.00
    £84.00 - £84.00
    Current price £84.00

    Leica Leather Carrying Strap Latest Generation

    Leica
    Out of stock

    Thanks to their fashionable design, the leathered binocular strap from Leica adapts perfectly to the body and, thanks to its particularly soft leat...

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    Original price £90.00
    Original price £90.00 - Original price £90.00
    Original price £90.00
    Current price £84.00
    £84.00 - £84.00
    Current price £84.00
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  • Original price £490.00
    Original price £490.00 - Original price £490.00
    Original price £490.00
    Current price £420.00
    £420.00 - £420.00
    Current price £420.00

    Leica Monovid 8x20 Blackline Monocular

    Leica
    Out of stock

    The Monovid 8x20 is always at hand - in the city, the opera, theatre or in the outdoors. With this monocular, you will never lose sight of anyth...

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    Original price £490.00
    Original price £490.00 - Original price £490.00
    Original price £490.00
    Current price £420.00
    £420.00 - £420.00
    Current price £420.00
    Sold out
  • Original price £90.00
    Original price £90.00 - Original price £90.00
    Original price £90.00
    Current price £79.00
    £79.00 - £79.00
    Current price £79.00

    Leica Neoprene Carrying Sport Strap Harness

    Leica
    Out of stock

    The ingeniously designed "Sport" belt allows binoculars to be carried without swinging when walking or climbing and simultaneously offers fast acce...

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    Original price £90.00
    Original price £90.00 - Original price £90.00
    Original price £90.00
    Current price £79.00
    £79.00 - £79.00
    Current price £79.00
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  • Original price £1,460.00
    Original price £1,460.00 - Original price £1,460.00
    Original price £1,460.00
    Current price £1,315.00
    £1,315.00 - £1,315.00
    Current price £1,315.00

    Leica Trinovid Classic 8x40 Leather Binoculars - Black

    Leica
    Out of stock

    Shapely, slim and elegant in classic binocular design featuring black leather, they are a statement and a timeless accessory. Experience viewing p...

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    Original price £1,460.00
    Original price £1,460.00 - Original price £1,460.00
    Original price £1,460.00
    Current price £1,315.00
    £1,315.00 - £1,315.00
    Current price £1,315.00
    Sold out
  • Original price £910.00
    Original price £910.00 - Original price £910.00
    Original price £910.00
    Current price £699.00
    £699.00 - £699.00
    Current price £699.00

    Leica Trinovid HD 8x32 Binoculars

    Leica
    Out of stock

    The new Leica Trinovid HD 32 binoculars are extremely flexible in their use their optical performance, easily understandable handling and timeless ...

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    Original price £910.00
    Original price £910.00 - Original price £910.00
    Original price £910.00
    Current price £699.00
    £699.00 - £699.00
    Current price £699.00
    Sold out
  • Original price £760.00
    Original price £760.00 - Original price £760.00
    Original price £760.00
    Current price £684.00
    £684.00 - £684.00
    Current price £684.00

    Leica Ultravid 8x20 BCA Leathered Compact Binoculars - Black

    Leica
    Out of stock

    A beautiful sight - and a perfect view. The Ultravid models, black, leather covered, not only look attractive with their pleasantly handy leatherin...

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    Original price £760.00
    Original price £760.00 - Original price £760.00
    Original price £760.00
    Current price £684.00
    £684.00 - £684.00
    Current price £684.00
    Sold out
  • Original price £700.00
    Original price £700.00 - Original price £700.00
    Original price £700.00
    Current price £599.00
    £599.00 - £599.00
    Current price £599.00

    Leica Ultravid 8x20 BR Compact Binoculars

    Leica
    Out of stock

    The compact Leica Ultravid binoculars are the perfect companion for demanding observers on long tours requiring lightweight luggage. Hardly bigger ...

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    Original price £700.00
    Original price £700.00 - Original price £700.00
    Original price £700.00
    Current price £599.00
    £599.00 - £599.00
    Current price £599.00
    Sold out
  • Original price £369.95 - Original price £369.95
    Original price
    £369.95
    £369.95 - £369.95
    Current price £369.95

    Leofoto PG-2S Compact Mini Folding 15Kg Gimbal Head for Tripods

    Leofoto
    Out of stock

    The Leofoto PG-2S Compact Mini Folding Gimbal Head is a smaller and more compact iteration of the PG-2 head, designed for enhanced portability and ...

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    Original price £369.95 - Original price £369.95
    Original price
    £369.95
    £369.95 - £369.95
    Current price £369.95
    Sold out
  • Original price £53.95 - Original price £53.95
    Original price
    £53.95
    £53.95 - £53.95
    Current price £53.95

    Leofoto BC-02 Binocular / Monocular Clamp Adapter with Arca Base

    Leofoto
    Out of stock

    The Leofoto LSC-50 Arca Picatinny Dual QR Lever Clamp is ideal for steady and extended observation sessions, this versatile tool excels in providin...

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    Original price £53.95 - Original price £53.95
    Original price
    £53.95
    £53.95 - £53.95
    Current price £53.95
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  • Original price £225.95 - Original price £225.95
    Original price
    £225.95
    £225.95 - £225.95
    Current price £225.95

    Leofoto BLACK MR.Y LY-265CF 10 Layer Carbon Y Shaped Centre Inverted Ball and Gear Locking System Tripod with - Max Load 7kg, Min 120 mm to Max 1580mm

    Leofoto
    Out of stock

    Leofoto BLACK MR.Y LY-265CF is a state-of-the-art tripod designed to meet the rigorous demands of professional photographers. This tripod features ...

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    Original price £225.95 - Original price £225.95
    Original price
    £225.95
    £225.95 - £225.95
    Current price £225.95
    Sold out
  • Original price £173.95 - Original price £173.95
    Original price
    £173.95
    £173.95 - £173.95
    Current price £173.95

    Leofoto BLUE MR.Y LY-224C 10 Layer Carbon Y Shaped Centre Tripod with LH-25 Ball Head - Max Load 6kg, Min 125mm to Max 1410mm

    Leofoto
    Out of stock

    Leofoto BLUE MR.Y LY-224C is a revolutionary tripod designed to enhance your shooting experience. This tripod features a unique Y-shaped centre col...

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    Original price £173.95 - Original price £173.95
    Original price
    £173.95
    £173.95 - £173.95
    Current price £173.95
    Sold out
  • Original price £55.95 - Original price £55.95
    Original price
    £55.95
    £55.95 - £55.95
    Current price £55.95

    Leofoto Blue Titanium QR Arca Swiss Plate

    Leofoto
    Out of stock

    The Leofoto NP-65T quick release plate can be used with any Arca-Swiss compatible tripod head. The quick release plate is easy to screw under your ...

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    Original price £55.95 - Original price £55.95
    Original price
    £55.95
    £55.95 - £55.95
    Current price £55.95
    Sold out
  • Original price £55.95 - Original price £55.95
    Original price
    £55.95
    £55.95 - £55.95
    Current price £55.95

    Leofoto Bronze Titanium QR Arca Swiss Plate

    Leofoto
    Out of stock

    The Leofoto NP-65T quick release plate can be used with any Arca-Swiss compatible tripod head. The quick release plate is easy to screw under your ...

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    Original price £55.95 - Original price £55.95
    Original price
    £55.95
    £55.95 - £55.95
    Current price £55.95
    Sold out
  • Original price £122.95 - Original price £122.95
    Original price
    £122.95
    £122.95 - £122.95
    Current price £122.95

    Leofoto BV-1 Mini Fluid Head

    Leofoto
    Out of stock

    The Leofoto BV-1 Mini Fluid Head is a compact, lightweight solution for videographers and photographers seeking smooth and precise camera movements...

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    Original price £122.95 - Original price £122.95
    Original price
    £122.95
    £122.95 - £122.95
    Current price £122.95
    Sold out
  • Original price £399.00
    Original price £399.00 - Original price £399.00
    Original price £399.00
    Current price £321.95
    £321.95 - £321.95
    Current price £321.95

    Leofoto BV-20 Pro Fluid Video Head with Lever Lock Arca Compatible QR Plate Max Load 15Kg

    Leofoto
    Out of stock

    The Leofoto BV-20 (Lever-Release Clamp) Fluid Video Head is the newly developed professional fluid head which features excellent new features, top ...

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    Original price £399.00
    Original price £399.00 - Original price £399.00
    Original price £399.00
    Current price £321.95
    £321.95 - £321.95
    Current price £321.95
    Sold out