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About Us

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Welcome to South West Optics, your ultimate destination for nature enthusiasts. Home to the widest selection of Binoculars and Spotting Scopes in the UK. Located in Torquay, Devon, South West Optics was established in 1996 by Steve Rogers an avid bird watcher and optical specialist. Since Steve's recent retirement the business has been purchased by 4Wildlife Limited who have a clear vision of becoming one of the leading names in the UK's wildlife scene, catering specifically to the needs of bird watchers and nature lovers.

Over the past few years, we have focused on delivering three core promises to our valued customers:

  1. Offering one of the widest selections of high-quality optics at competitive prices in the UK.
  2. Providing professional and friendly expert advice from our knowledgeable team.
  3. Ensuring the highest standards of customer service throughout your experience with us.

SW Optics is an official main UK dealer of renowned brands such as Swarovski Optik, Carl Zeiss, Leica, Kowa, HIKMICRO, Hawke Optics, Opticron, Vector Optics, Athlon, Vortex Optics, Delta Optics, Manfrotto ( and many more! ) we bring you the best and most trusted names in the industry. We ensure a diverse range of options to suit your specific needs.

Our wide selection extends beyond binoculars to thermal and nightvison optics as well as spotting scopes. We enable you to explore and appreciate the beauty of nature with clarity and precision in all light conditions.

At South West Optics, our team of friendly experts boasts an impressive 75 years of combined experience in the industry. They are always ready to provide expert advice and guidance should you need assistance. You can reach our team emailing OR emailing and requesting a call back.

In our commitment to delivering exceptional customer service, we offer an enhanced exchange policy that takes the risk out of purchasing expensive optics. With our exchange guarantee you have 60 days to fully evaluate your purchase. If during this time you find another item that better suits your needs in terms of magnification or overall specifications, you can exchange and upgrade while retaining the original value of the item as credit toward your replacement optic.

We are delighted to announce our partnership with Klarna Finance, which allows us to offer attractive finance options to our customers. With interest free repayment terms of 6-12 months and a range of deposit options, Klarna Finance provides flexibility and convenience. For more information about our retail finance options, please click here.

At South West Optics, we are dedicated to providing the best products, expert advice, and outstanding customer service. Join us in celebrating all things nature. 

VAT number:  444607885