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  • The Frank Perspective: A quick guide to the best of the Binoculars under £500
    August 15, 2024

    The Frank Perspective: Hawke Frontier vs Opticron DBA VHD - Great Value Under £500

    Last week, my wife and I were out and about in the South Hams in Devon, near where I live and where South West Optics is based. While we were driving down a country lane towards a friends farm, we spotted a juvenile buzzard on a telegraph pole. We stopped the car and popped out my trusty pair of Opticron Veranos 10x42 (excellent bino’s for the price) and watched for a while as it sat looking for things to pounce on for dinner.
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  • Swarovski Optik Celebrates Their 75th Anniversary Year – With Lower Prices
    August 15, 2024

    Swarovski Optik Celebrates Their 75th Anniversary Year – With Lower Prices

    Has there ever been a better time to buy a Swarovski binocular? Well, the simple answer has to be no. Here are are just some of the reasons why:

    Firstly, Swarovski Optik has reduced their price significantly on their EL PRO and New NL PURE ranges of binoculars by approximately £400. What does this mean in real terms for those of us who have always aspired to owning a true premium Alpha class performing optic? Well, in reality to you may now be the proud owner of the Goshawk emblazoned 8.5x42 EL PRO for less than £1500. This calibre of product from Swarovski has never been so affordable.
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  • Exclusive Interview: Rob Laughton from Opticron
    June 27, 2024

    Exclusive Interview: Rob Laughton from Opticron

    In this exclusive interview, Rob Laughton from Opticron sits down with Russell Welton to delve into the world of binocular quality and optics craftsmanship. Rob shares insights on Opticron's dedication to Japanese-made products, emphasizing their superior build quality and innovative features like...

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  • Applications of Thermal Optics for Nature Observation: How Can Thermal Optics Transform Your Nature Observations?
    May 16, 2024

    Applications of Thermal Optics for Nature Observation: How Can Thermal Optics Transform Your Nature Observations?

    Once reserved exclusively for the military, thermal optics have soon found their way into the hands of birdwatchers and wildlife enthusiasts alike. While traditional binoculars and spotting scopes have long been the tools of choice for birders and nature enthusiasts, the advent of thermal monoculars and binoculars has opened up new possibilities for exploring the natural world and our local ecosystems. So, how do they work?
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  • HikMicro Habrok 4k at £1199.95: Is This the Best Product to Enter the Birdwatching and Nature Market in 10 Years?
    May 9, 2024

    HikMicro Habrok 4k Binoculars at £1199.95: Is This the Best Product to Enter the Birdwatching and Nature Market in 10 Years?

    Has the birdwatching and nature observation market changed forever? That’s the question we are now asking ourselves at South West Optics. The May 2024 release of the HikMicro Habrok 4k HE25L thermal and digital binocular is at a crazy aggressive retail price of £1199.95 which has never been seen by any thermal binocular. Come with us as we take a closer look at the HikMicro Habrok 4k, answering queries like: what are its key features? How much does a Habrok 4k cost? What are the technical specifications? And what is the impact on birdwatching and nature observation?
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