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  • dioptre-adjustment-guide
    April 29, 2025

    A Simple Guide to Dioptre Adjustment

    We often get asked how to get the sharpest possible view through a pair of binoculars, and one of the simplest yet most overlooked steps is setting the diopter correctly. In this post, I’ll walk you through how we adjust the diopter on our own optics, share a few tips we’ve learned along the way, and explain why this small tweak can make such a big difference to your viewing experience.

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  • 10x Magnifcation Binoculars, why buy? - South West Optics
    April 25, 2025

    10x Power Binoculars: Why Buy?

    Why Buy? The Case for 10x Binoculars In today’s blog, we will continue our journey through the "Why Buy?" series. This time, we will focus on a fan favourite: 10x magnification binoculars. Today, we will be delving into why 10-power...

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  • 8x Binoculars - Why Buy? - South West Optics
    March 28, 2025

    8x Binoculars - Why Buy?

    Introduction In this week's blog, we will dive headfirst into the world of 8x magnification binoculars—the gold standard for optics enthusiasts! So, why is 8x power such a firm favourite? Why do birdwatchers, stargazers, and adventure-seekers alike swear by them?...

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  • Jack Lodge - A snapshot of his career!
    February 10, 2025

    Jack Lodge - A snapshot of his career!

    Jack Lodge’s journey into photography began with a passion for capturing the world around him. He quickly developed an affinity for landscape photography, which initially drew him to the camera. As his interest deepened, he explored various photographic techniques and...

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