Blogs
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Bringing you another episode of 'An Insight to Binoculars' with the brilliant Russell, who this week had the opportunity to interview Toby Carter who works for Zeiss as their Business development Executive who came in to share his expert knowledge on all things optics!Read now
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The Frank Perspective: Hawke Frontier vs Opticron DBA VHD - Great Value Under £500
Last week, my wife and I were out and about in the South Hams in Devon, near where I live and where South West Optics is based. While we were driving down a country lane towards a friends farm, we spotted a juvenile buzzard on a telegraph pole. We stopped the car and popped out my trusty pair of Opticron Veranos 10x42 (excellent bino’s for the price) and watched for a while as it sat looking for things to pounce on for dinner.Read now -
Swarovski Optik Celebrates Their 75th Anniversary Year – With Lower Prices
Has there ever been a better time to buy a Swarovski binocular? Well, the simple answer has to be no. Here are are just some of the reasons why:Read now
Firstly, Swarovski Optik has reduced their price significantly on their EL PRO and New NL PURE ranges of binoculars by approximately £400. What does this mean in real terms for those of us who have always aspired to owning a true premium Alpha class performing optic? Well, in reality to you may now be the proud owner of the Goshawk emblazoned 8.5x42 EL PRO for less than £1500. This calibre of product from Swarovski has never been so affordable. -
Exclusive Interview: Rob Laughton from Opticron
Read nowIn this exclusive interview, Rob Laughton from Opticron sits down with Russell Welton to delve into the world of binocular quality and optics craftsmanship. Rob shares insights on Opticron's dedication to Japanese-made products, emphasizing their superior build quality and innovative features like...
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Book Review: An Identification Guide to the Birds of Britain and Ireland
Read nowBook Details:Title: An Identification Guide to the Birds of Britain and IrelandAuthors: Hume, Still, Swash, Harrop, and TiplingISBN-13: 978-0691199795Price: £19.99 R.R.P. This book has so many additional features to assist and inform even the more experienced birder. I own many...
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Through the Thermal Lens: Fox Photography with HIKMICRO
Read nowSimon Eardley had an opportunity to test out the HIKMICRO Lynx 2.0 25mm 384x288 12um Smart Thermal Monocular, which was loaned to him by Elite Optical Distribution, and he has made a very insightful video review and field test of...
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Applications of Thermal Optics for Nature Observation: How Can Thermal Optics Transform Your Nature Observations?
Once reserved exclusively for the military, thermal optics have soon found their way into the hands of birdwatchers and wildlife enthusiasts alike. While traditional binoculars and spotting scopes have long been the tools of choice for birders and nature enthusiasts, the advent of thermal monoculars and binoculars has opened up new possibilities for exploring the natural world and our local ecosystems. So, how do they work?Read now -
Birding with a Novice Part 3: The Adventures of Bino Man and Roger
Read nowIt's always nice to receive a call at our showroom. It's especially nice when it's someone that's one of my oldest friends. Rodger Jackman is a naturalist, photographer and an award winning wildlife cameraman that's travelled all over the world making...
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HikMicro Habrok 4k Binoculars at £1199.95: Is This the Best Product to Enter the Birdwatching and Nature Market in 10 Years?
Read nowHas the birdwatching and nature observation market changed forever? That’s the question we are now asking ourselves at South West Optics. The May 2024 release of the HikMicro Habrok 4k HE25L thermal and digital binocular is at a crazy aggressive retail price of £1199.95 which has never been seen by any thermal binocular. Come with us as we take a closer look at the HikMicro Habrok 4k, answering queries like: what are its key features? How much does a Habrok 4k cost? What are the technical specifications? And what is the impact on birdwatching and nature observation?