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  • South West Optics Partnership with Paignton Zoo
    October 14, 2024

    South West Optics Has Partnered Up With Paignton Zoo

    South West Optics are pleased to announce that we have partnered with Paignton Zoo, who are part of the Wild Planet Trust.

    As you know, we not only pride ourselves on being able to offer you the largest choice of high-quality optics, alongside excellent customer service, but we also have a strong love of the natural world and we aspire to help our customers find and nurture a deeper connection with the wildlife around us. This partnership is the perfect way to continue our love of wildlife and everything that goes with it!

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  • Francesco Gola - Master of Seascape and Landscape Photography
    October 14, 2024

    Francesco Gola - Master of Seascape and Landscape Photography

    Francesco Gola’s expertise and influence in the world of landscape photography have not gone unnoticed by major photography brands. Francesco has partnered with South West Optics to become a brand ambassador for Leofoto, a leading manufacturer of high-quality tripods. This partnership is a natural fit, as Gola is known for his precision and attention to detail, qualities that are essential for a landscape photographer who relies on stability and reliability in their equipment.

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  • I'll take the high road with the Swarovski ATC and STC Spotting Scopes - By Russel Welton
    October 8, 2024

    The Swarovski ATC and STC Spotting Scopes - Light, Bright and Full of Light

    Welcome to another brilliantly informative blog by Russell Welton. In this post, Russell will explain why you should consider either the STC or ATC Swarovski Optik 17-40x56 Spotting Scopes as a wildlife enthusiast. In this blog Russell will delve into the many features Swarovski scopes have to offer, whilst managing to answer some of those all-important FAQ's as he goes, including; What is the main difference between the Swarovski ATC and STC spotting scope? What magnification is available on the ATC and STC? And What makes the Swarovski ATC and STC ideal for those wildlife enthusiasts on the move? You'll be able to find all the answers and more at the bottom of the page! Just look for the quick-fire questions!

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  • The Frank Perspective: A quick guide to the best of the Binoculars under £500
    August 15, 2024

    Hawke Frontier vs Opticron DBA VHD - Great Value Under £500: The Frank Perspective

    Last week, my wife and I were out and about in the South Hams in Devon, near where I live and where South West Optics is based. While we were driving down a country lane towards a friends farm, we spotted a juvenile buzzard on a telegraph pole. We stopped the car and popped out my trusty pair of Opticron Veranos 10x42 (excellent bino’s for the price) and watched for a while as it sat looking for things to pounce on for dinner.
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  • Swarovski Optik Celebrates Their 75th Anniversary Year – With Lower Prices
    August 15, 2024

    Swarovski Optik Celebrates Their 75th Anniversary Year – With Lower Prices

    Has there ever been a better time to buy a Swarovski binocular? Well, the simple answer has to be no. Here are just some of the reasons why:

    Firstly, Swarovski Optik has reduced their price significantly on their EL PRO and New NL PURE ranges of binoculars by approximately £400. What does this mean in real terms for those of us who have always aspired to owning a true premium Alpha class performing optic? Well, in reality to you may now be the proud owner of the Goshawk emblazoned 8.5x42 EL PRO for less than £1500. This calibre of product from Swarovski has never been so affordable.
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  • Exclusive Interview: Rob Laughton from Opticron
    June 27, 2024

    Exclusive Interview: Rob Laughton from Opticron

    In this exclusive interview, Rob Laughton from Opticron sits down with Russell Welton to delve into the world of binocular quality and optics craftsmanship. Rob shares insights on Opticron's dedication to Japanese-made products, emphasizing their superior build quality and innovative features like...

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