Black Friday Sale
The South West Optics Black Friday Sale is bigger than ever, running from 1st November to 11:59 PM on 9th December, giving you over 5 weeks of incredible savings!
Use discount code SW7BF for 7% off your purchase. Apply discount code at checkout. Please note: Excludes preowned, ex-demo, OBR items, Swarovski Optik, Hawke, Pulsar, HIKMICRO, our November Specials, and select new releases such as Zeiss Conquest HDX.
We’re offering the best deals throughout the sale—be sure to check back often for new offers and surprises. More announcements will be coming in the weeks ahead.
Stay in the know by following us on social media and subscribing to our newsletter for updates on the latest deals.
Don’t wait—shop now, save more, and enjoy the perks of Black Friday like never before!
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Original price £419.00Original price £419.00 - Original price £419.00Original price £419.00Current price £195.00£195.00 - £195.00Current price £195.00| /
** Black Friday ** Opticron Verano BGA VHD 10x42 Binoculars Unbeatable Value Japanese Made
Opticronin stockNamed after the Spanish for summer, the Verano BGA VHD 10x42 offers the serious wildlife observer the highest levels of comfort and performance n...
View full detailsOriginal price £419.00Original price £419.00 - Original price £419.00Original price £419.00Current price £195.00£195.00 - £195.00Current price £195.00| /Save 53% Save % -
Original price £119.95Original price £119.95 - Original price £119.95Original price £119.95Current price £69.95£69.95 - £69.95Current price £69.95| /
** NEW ** Vector Optics Forester 8-16x56 ED BAK4 Waterproof Monocular
Vector Opticsin stockThe Vector Optics Forester 8-16x56 ED Monocular is a versatile companion for outdoor exploration. With a zoom range of 8-16x, BaK-4 roof prism, and...
View full detailsOriginal price £119.95Original price £119.95 - Original price £119.95Original price £119.95Current price £69.95£69.95 - £69.95Current price £69.95| /Save 42% Save % -
Original price £249.95 - Original price £249.95Original price£249.95£249.95 - £249.95Current price £249.95| /
**NEW 2023** WULF Classic FHD 3.6-10.8x31 Day & Night Wide Screen Binocular - Upgraded 18650 Battery System
WULFin stockBrand new to WULF collection are the WULF Night Vision Classic FHD Binoculars featuring a brand new power system which requires only two 18650 batt...
View full detailsOriginal price £249.95 - Original price £249.95Original price£249.95£249.95 - £249.95Current price £249.95| / -
Original price £104.95 - Original price £104.95Original price£104.95£104.95 - £104.95Current price £104.95| /
Alaska Guide Creation K.I.S.S. Bino Guide Pack - Ranger Green
Alaska Guide CreationsOnly 2 left!There's an old saying to “Keep it simple…” The Kodiak K.I.S.S. (Keep it Simple/Secure) is ideal for the minimalist without any sacrifice in optics ...
View full detailsOriginal price £104.95 - Original price £104.95Original price£104.95£104.95 - £104.95Current price £104.95| / -
Original price £35.95 - Original price £35.95Original price£35.95£35.95 - £35.95Current price £35.95| /
Alaska Guide Creations Rangefinder Pouch - Coyote Brown
Alaska Guide CreationsOut of stockThe Alaska Guide Creations Rangefinder Pouch is a must-have item for all. The RF Pouch not only attaches to all AGC packs, but also to any other ch...
View full detailsOriginal price £35.95 - Original price £35.95Original price£35.95£35.95 - £35.95Current price £35.95| /Sold out -
Original price £140.00Original price £140.00 - Original price £140.00Original price £140.00Current price £129.95£129.95 - £129.95Current price £129.95| /
Alaska Guide RAVUS Binocular Pack - Coyote Brown
Alaska Guide CreationsOut of stockThe Alaska Guide RAVUS is thoughtfully designed with features that cater to outdoor enthusiasts seeking the ultimate companion for their binoculars...
View full detailsOriginal price £140.00Original price £140.00 - Original price £140.00Original price £140.00Current price £129.95£129.95 - £129.95Current price £129.95| /Sold out -
Original price £140.00Original price £140.00 - Original price £140.00Original price £140.00Current price £129.95£129.95 - £129.95Current price £129.95| /
Alaska Guide RAVUS Binocular Pack – Kryptek Highlander
Alaska Guide CreationsOut of stockThe Alaska Guide RAVUS is thoughtfully designed with features that cater to outdoor enthusiasts seeking the ultimate companion for their binoculars...
View full detailsOriginal price £140.00Original price £140.00 - Original price £140.00Original price £140.00Current price £129.95£129.95 - £129.95Current price £129.95| /Sold out -
Original price £140.00Original price £140.00 - Original price £140.00Original price £140.00Current price £129.95£129.95 - £129.95Current price £129.95| /
Alaska Guide RAVUS Binocular Pack – Ranger Green
Alaska Guide CreationsOut of stockThe Alaska Guide RAVUS is thoughtfully designed with features that cater to outdoor enthusiasts seeking the ultimate companion for their binoculars...
View full detailsOriginal price £140.00Original price £140.00 - Original price £140.00Original price £140.00Current price £129.95£129.95 - £129.95Current price £129.95| /Sold out -
Original price £205.95 - Original price £205.95Original price£205.95£205.95 - £205.95Current price £205.95| /
Athlon Ares G2 22x Ranging Reticle Eyepiece
AthlonOnly 1 left!The Athlon Ares G2 22x Ranging Reticle Eyepiece is your essential tool for precise nature observation and birdwatching adventures. Designed with th...
View full detailsOriginal price £205.95 - Original price £205.95Original price£205.95£205.95 - £205.95Current price £205.95| / -
Original price £736.95 - Original price £736.95Original price£736.95£736.95 - £736.95Current price £736.95| /
Athlon Ares G2 UHD 15-25x65 Straight Spotting Scope
AthlonOnly 1 left!The Ares 15-45 family of spotting scopes were designed with advanced optical quality and ease of use in mind. Designed with bright, razor-sharp ima...
View full detailsOriginal price £736.95 - Original price £736.95Original price£736.95£736.95 - £736.95Current price £736.95| / -
Original price £736.95 - Original price £736.95Original price£736.95£736.95 - £736.95Current price £736.95| /
Athlon Ares G2 UHD 15-45x65 45 Degree Angled Spotting Scope
AthlonOnly 1 left!The Athlon Ares G2 UHD 15-45x65 45 Degree Angled Spotting Scope is the ultimate tool for those seeking the clearest and sharpest image quality. Its...
View full detailsOriginal price £736.95 - Original price £736.95Original price£736.95£736.95 - £736.95Current price £736.95| / -
Original price £888.95Original price £888.95 - Original price £888.95Original price £888.95Current price £849.95£849.95 - £849.95Current price £849.95| /
Athlon Ares G2 UHD 20-60x85 45 Degree Spotting Scope
AthlonOnly 1 left!When details matter, look no further than the 20-60×85 Ares G2 UHD. The extra-low dispersion glass provides vivid clarity and resolution in a full-...
View full detailsOriginal price £888.95Original price £888.95 - Original price £888.95Original price £888.95Current price £849.95£849.95 - £849.95Current price £849.95| /Save 4% Save % -
Original price £429.95 - Original price £429.95Original price £429.95£429.95£429.95 - £429.95Current price £429.95| /
Athlon Argos 20-60x85 HD Angled Spotting Scope - Free Protective Stay On Soft Case
AthlonOnly 1 left!Athlon have designed the Argos family of spotting scopes with good optical quality and ease of use in mind. The Argos spotting scope features wide...
View full detailsOriginal price £429.95 - Original price £429.95Original price £429.95£429.95£429.95 - £429.95Current price £429.95| / -
Original price £429.95 - Original price £429.95Original price £429.95£429.95£429.95 - £429.95Current price £429.95| /
Athlon Argos 20-60x85 HD Straight Spotting Scope - Free Protective Stay On Soft Case
AthlonOnly 1 left!Athlon has designed the Argos family of spotting scopes with good optical quality and ease of use in mind. The Argos spotting scope features wideba...
View full detailsOriginal price £429.95 - Original price £429.95Original price £429.95£429.95£429.95 - £429.95Current price £429.95| / -
Original price £219.95 - Original price £219.95Original price£219.95£219.95 - £219.95Current price £219.95| /
Athlon Argos G2 HD 10x42 Full Size Binoculars
AthlonOnly 1 left!The Argos G2 10×42 HD binoculars offer a secure, ergonomic, and comfortable one-handed grip. They feature high-quality, advanced fully multi-coated...
View full detailsOriginal price £219.95 - Original price £219.95Original price£219.95£219.95 - £219.95Current price £219.95| / -
Original price £240.95 - Original price £240.95Original price£240.95£240.95 - £240.95Current price £240.95| /
Athlon Argos G2 HD 10x50 Full Size Binoculars
AthlonOnly 1 left!The Argos G2 10×50 HD binoculars feature a secure, ergonomic design that ensures a comfortable one-handed grip. Equipped with advanced, fully multi...
View full detailsOriginal price £240.95 - Original price £240.95Original price£240.95£240.95 - £240.95Current price £240.95| / -
Original price £205.95 - Original price £205.95Original price£205.95£205.95 - £205.95Current price £205.95| /
Athlon Argos G2 HD 8x42 Full Size Binoculars
AthlonOnly 1 left!The Argos G2 8×42 HD offers a secure, ergonomic, and comfortable grip designed for effortless one-handed use. Equipped with top-tier advanced fully...
View full detailsOriginal price £205.95 - Original price £205.95Original price£205.95£205.95 - £205.95Current price £205.95| / -
Original price £274.95 - Original price £274.95Original price£274.95£274.95 - £274.95Current price £274.95| /
Athlon Argos G2 UHD 10x42 Full Size Binoculars
AthlonOnly 1 left!The Argos G2 10×42 UHD has a secure, ergonomic, and comfortable one-handed grip. They come with superior quality Advanced fully multi-coated lenses...
View full detailsOriginal price £274.95 - Original price £274.95Original price£274.95£274.95 - £274.95Current price £274.95| / -
Original price £264.95 - Original price £264.95Original price£264.95£264.95 - £264.95Current price £264.95| /
Athlon Argos G2 UHD 8x42 Full Size Binoculars
AthlonOnly 1 left!The Argos G2 8×42 UHD binoculars offer a secure, ergonomic, and comfortable one-handed grip. They feature advanced fully multi-coated lenses, deliv...
View full detailsOriginal price £264.95 - Original price £264.95Original price£264.95£264.95 - £264.95Current price £264.95| / -
Original price £39.95Original price £39.95 - Original price £39.95Original price £39.95Current price £36.95£36.95 - £36.95Current price £36.95| /
Athlon Binocular Tripod Adapter
AthlonOnly 1 left!Mount a binocular to a regular camera tripod for added stability and convenience.
Original price £39.95Original price £39.95 - Original price £39.95Original price £39.95Current price £36.95£36.95 - £36.95Current price £36.95| /Save 8% Save % -
Original price £649.00Original price £649.00 - Original price £649.00Original price £649.00Current price £589.95£589.95 - £589.95Current price £589.95| /
Athlon Cronus G2 UHD 10x42 Full Size Binoculars
AthlonOut of stockEngineered for dedicated observation, these binoculars offer exceptional edge-to-edge clarity, sharp detail enhancement, ultra-clear brightness, an...
View full detailsOriginal price £649.00Original price £649.00 - Original price £649.00Original price £649.00Current price £589.95£589.95 - £589.95Current price £589.95| /Sold out -
Original price £1,310.95 - Original price £1,310.95Original price£1,310.95£1,310.95 - £1,310.95Current price £1,310.95| /
Athlon Cronus G2 UHD 20-60x86 45 Degree Angled Spotting Scope
AthlonOnly 1 left!The Athlon Cronus G2 UHD 20-60x86 45 Degree Angled Spotting Scope is the pinnacle of precision optics designed for the most discerning outdoor enth...
View full detailsOriginal price £1,310.95 - Original price £1,310.95Original price£1,310.95£1,310.95 - £1,310.95Current price £1,310.95| / -
Original price £379.95Original price £379.95 - Original price £379.95Original price £379.95Current price £349.95£349.95 - £349.95Current price £349.95| /
Athlon Midas G2 10x42 UHD Binoculars
AthlonOut of stockThe rugged benchmark for all-weather brightness and clarity, the Athlon Midas G2 10x42 UHD roof-prism binoculars are light and slim thanks to a ma...
View full detailsOriginal price £379.95Original price £379.95 - Original price £379.95Original price £379.95Current price £349.95£349.95 - £349.95Current price £349.95| /Sold out -
Original price £499.95Original price £499.95 - Original price £499.95Original price £499.95Current price £469.95£469.95 - £469.95Current price £469.95| /
Athlon Midas G2 12x50 UHD Binocular
AthlonOnly 2 left!The rugged benchmark for all-weather brightness and clarity, Midas G2 UHD roof-prism binoculars are light and slim thanks to a magnesium chassis. W...
View full detailsOriginal price £499.95Original price £499.95 - Original price £499.95Original price £499.95Current price £469.95£469.95 - £469.95Current price £469.95| /Save 6% Save %