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Black Friday Sale

The South West Optics Black Friday Sale is bigger than ever, running from 1st November to 11:59 PM on 9th December, giving you over 5 weeks of incredible savings!

Use discount code SW7BF for 7% off your purchase. Apply discount code at checkout. Please note: Excludes preowned, ex-demo, OBR items, Swarovski Optik, Hawke, HIKMICRO, and select new releases such as Zeiss Conquest HDX.

We’re offering the best deals throughout the sale—be sure to check back often for new offers and surprises. More announcements will be coming in the weeks ahead.

Stay in the know by following us on social media and subscribing to our newsletter for updates on the latest deals.

Don’t wait—shop now, save more, and enjoy the perks of Black Friday like never before!

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  • Alaska Guide Creations Rangefinder Pouch - Coyote Brown
    Sold out
    £35.95 - £35.95
    £35.95
    £35.95 - £35.95
    £35.95

    Alaska Guide Creations Rangefinder Pouch - Coyote Brown

    Alaska Guide Creations
    Out of stock

    The Alaska Guide Creations Rangefinder Pouch is a must-have item for all. The RF Pouch not only attaches to all AGC packs, but also to any other ch...

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    £35.95 - £35.95
    £35.95
    £35.95 - £35.95
    £35.95
    Sold out
  • Alaska Guide RAVUS Binocular Pack - Coyote Brown
    Alaska Guide RAVUS Binocular Pack - Coyote Brown
    Sold out
    £140.00
    £140.00 - £140.00
    £140.00
    £129.95
    £129.95 - £129.95
    £129.95

    Alaska Guide RAVUS Binocular Pack - Coyote Brown

    Alaska Guide Creations
    Out of stock

    The Alaska Guide RAVUS is thoughtfully designed with features that cater to outdoor enthusiasts seeking the ultimate companion for their binoculars...

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    £140.00
    £140.00 - £140.00
    £140.00
    £129.95
    £129.95 - £129.95
    £129.95
    Sold out
  • Alaska Guide RAVUS Binocular Pack – Kryptek Highlander
    Alaska Guide RAVUS Binocular Pack – Kryptek Highlander
    Sold out
    £140.00
    £140.00 - £140.00
    £140.00
    £129.95
    £129.95 - £129.95
    £129.95

    Alaska Guide RAVUS Binocular Pack – Kryptek Highlander

    Alaska Guide Creations
    Out of stock

    The Alaska Guide RAVUS is thoughtfully designed with features that cater to outdoor enthusiasts seeking the ultimate companion for their binoculars...

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    £140.00
    £140.00 - £140.00
    £140.00
    £129.95
    £129.95 - £129.95
    £129.95
    Sold out
  • Alaska Guide RAVUS Binocular Pack – Ranger Green
    Alaska Guide RAVUS Binocular Pack – Ranger Green
    Sold out
    £140.00
    £140.00 - £140.00
    £140.00
    £129.95
    £129.95 - £129.95
    £129.95

    Alaska Guide RAVUS Binocular Pack – Ranger Green

    Alaska Guide Creations
    Out of stock

    The Alaska Guide RAVUS is thoughtfully designed with features that cater to outdoor enthusiasts seeking the ultimate companion for their binoculars...

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    £140.00
    £140.00 - £140.00
    £140.00
    £129.95
    £129.95 - £129.95
    £129.95
    Sold out
  • Athlon Midas G2 10x42 UHD Binoculars
    Athlon Midas G2 10x42 UHD Binoculars
    Sold out
    £379.95
    £379.95 - £379.95
    £379.95
    £349.95
    £349.95 - £349.95
    £349.95

    Athlon Midas G2 10x42 UHD Binoculars

    Athlon
    Out of stock

    The  rugged benchmark for all-weather brightness and clarity, the Athlon Midas G2 10x42 UHD roof-prism binoculars are light and slim thanks to a ma...

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    £379.95
    £379.95 - £379.95
    £379.95
    £349.95
    £349.95 - £349.95
    £349.95
    Sold out
  • Athlon Talos 20-60x80 Spotting Scope - Tan
    Athlon Talos 20-60x80 Spotting Scope - Tan
    Sold out
    £199.95
    £199.95 - £199.95
    £199.95
    £179.95
    £179.95 - £179.95
    £179.95

    Athlon Talos 20-60x80 Angled Spotting Scope - Tan

    Athlon
    Out of stock

    The Athlon Talos spotting scope features our fully multi-coated lenses and K9 prisms with silver coating. They bring great clarity and brightness w...

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    £199.95
    £199.95 - £199.95
    £199.95
    £179.95
    £179.95 - £179.95
    £179.95
    Sold out
  • Athlon Talos 20-60x80 Green Angled Spotting Scope with Table-Top Tripod
    Athlon Talos 20-60x80 Green Angled Spotting Scope with Table-Top Tripod
    Sold out
    £219.95 - £219.95
    £219.95
    £219.95 - £219.95
    £219.95

    Athlon Talos 20-60x80 Green Angled Spotting Scope with Table-Top Tripod

    Athlon
    Out of stock

    The Athlon Talos 20-60x80 Green Angled Spotting Scope is meticulously crafted to cater to both optical aficionados and outdoor enthusiasts alike. E...

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    £219.95 - £219.95
    £219.95
    £219.95 - £219.95
    £219.95
    Sold out
  • Base Optics 400m Day / Night Vision Viewer
    Base Optics 400m Day / Night Vision Viewer
    Sold out
    £222.00
    £222.00 - £222.00
    £222.00
    £169.95
    £169.95 - £169.95
    £169.95

    Base Optics 400m Digital Day / Night Vision Viewer

    Base Optics
    Out of stock

    The Base Optics 400m Day / Night Vision Viewer is a fantastic affordable Night Vision unit. Featuring a high definition CMOS sensor that provides t...

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    £222.00
    £222.00 - £222.00
    £222.00
    £169.95
    £169.95 - £169.95
    £169.95
    Sold out
  • BASE Optics Ball Head Carbon Fibre Tripod (10kg Load)
    BASE Optics Ball Head Carbon Fibre Tripod (10kg Load)
    Sold out
    £129.95 - £129.95
    £129.95
    £129.95 - £129.95
    £129.95

    BASE Optics Ball Arca Head Carbon Fibre Tripod Monopod (10kg Load)

    Base Optics
    Out of stock

    Quality carbon fibre 25mm tripod legs with 4 sections up to maximum height of 68 inches(1720mm) with 180 degree folding to a 17 inch(431mm) folded ...

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    £129.95 - £129.95
    £129.95
    £129.95 - £129.95
    £129.95
    Sold out
  • BASE Optics Ball Head Aluminium Tripod (10kg Load)
    BASE Optics Ball Head Aluminium Tripod (10kg Load)
    Sold out
    £69.95 - £69.95
    £69.95
    £69.95 - £69.95
    £69.95

    BASE Optics Ball Head Aluminium Tripod (10kg Load)

    Base Optics
    Out of stock

    The BASE Optics Ball Head Aluminium Tripod is a versatile and reliable companion for your optical needs such as Photography and Wildlife Watching. ...

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    £69.95 - £69.95
    £69.95
    £69.95 - £69.95
    £69.95
    Sold out
  • Billingham Galbin Binocular Case for 10x42 Binoculars / Small Cameras - Sage FibreNyte / Chocolate Leather
    Billingham Galbin Binocular Case for 10x42 Binoculars / Small Cameras - Sage FibreNyte / Chocolate Leather
    Sold out
    £173.00 - £173.00
    £173.00
    £173.00 - £173.00
    £173.00

    Billingham Galbin Binocular Case for 10x42 Binoculars / Small Cameras - Sage FibreNyte / Chocolate Leather

    Billingham
    Out of stock

    Store your binoculars in style with the Galbin 10, fitting most 10x42 binos or many small cameras. Attach to a normal waist belt or use the include...

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    £173.00 - £173.00
    £173.00
    £173.00 - £173.00
    £173.00
    Sold out
  • Bushnell 24MP Prime Combo Tan Low Glow Box Trail Camera
    Sold out
    £185.00
    £185.00 - £185.00
    £185.00
    £89.95
    £89.95 - £89.95
    £89.95

    Bushnell 24MP Prime Combo Tan Low Glow Box Trail Camera

    Bushnell
    Out of stock

    Keep a watchful eye on your favorite outdoor spot around the clock with the new Bushnell Prime Trail Camera. Adjustable settings allow you capture ...

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    £185.00
    £185.00 - £185.00
    £185.00
    £89.95
    £89.95 - £89.95
    £89.95
    Sold out
  • Bushnell Marine 7x 50 Waterproof/Fogproof BAK4 Porro Prism Binoculars
    Bushnell Marine 7x 50 Waterproof/Fogproof BAK4 Porro Prism Binoculars
    Sold out
    £204.00
    £204.00 - £204.00
    £204.00
    £149.95
    £149.95 - £149.95
    £149.95

    Bushnell Marine 7x 50 Waterproof/Fogproof BAK4 Porro Prism Binoculars

    Bushnell
    Out of stock

    The Bushnell Marine Porro prism binoculars are designed for the boating enthusiast in particular but are also ideal for any demanding environment o...

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    £204.00
    £204.00 - £204.00
    £204.00
    £149.95
    £149.95 - £149.95
    £149.95
    Sold out
  • Bushnell Powerview 10x50 Full Size Binoculars
    Bushnell Powerview 10x50 Full Size Binoculars
    Sold out
    £76.00
    £76.00 - £76.00
    £76.00
    £49.95
    £49.95 - £49.95
    £49.95

    Bushnell Powerview 10x50 Full Size Binoculars

    Bushnell
    Out of stock

    The Bushnell Powerview 10x50 Full Size Binoculars offer an impressive 10x magnification and a 50mm objective lens, providing bright, clear images a...

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    £76.00
    £76.00 - £76.00
    £76.00
    £49.95
    £49.95 - £49.95
    £49.95
    Sold out
  • Delta Optical Titanium ED II 15-45x65 Spotting Scope
    Sold out
    £525.99
    £525.99 - £525.99
    £525.99
    £479.95
    £479.95 - £479.95
    £479.95

    Delta Optical Titanium ED II 15-45x65 Spotting Scope

    Delta Optics
    Out of stock

    The Delta Optical Titanium ED II 15-45x65 Spotting Scope has a length of only 24cm and weighs as little as your average size pair of Binoculars – o...

    View full details
    £525.99
    £525.99 - £525.99
    £525.99
    £479.95
    £479.95 - £479.95
    £479.95
    Sold out
  • Delta Titanium 8x42 HD Binoculars
    Delta Titanium 8x42 HD Binoculars
    Sold out
    £519.00
    £519.00 - £519.00
    £519.00
    £429.95
    £429.95 - £429.95
    £429.95

    Delta Titanium 8x42 HD Binoculars

    Delta Optics
    Out of stock

    The Delta Optical Titanium HD 8x42 ED binoculars are a high-end model, designed with modern technology and exceptional optics. They feature BaK4 gl...

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    £519.00
    £519.00 - £519.00
    £519.00
    £429.95
    £429.95 - £429.95
    £429.95
    Sold out
  • ELLTECH Stathera Mini Tripod with V-Mount & Arca Plate
    ELLTECH Stathera Mini Tripod with V-Mount & Arca Plate
    Sold out
    £29.95 - £29.95
    £29.95
    £29.95 - £29.95
    £29.95

    ELLTECH Stathera Mini Tripod with V-Mount & Arca Plate

    ELLTECH
    Out of stock

    ELLTECH's Stathera mini tripod is an ideal companion for nature enthusiasts and birdwatchers seeking a lightweight and robust solution at an afford...

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    £29.95 - £29.95
    £29.95
    £29.95 - £29.95
    £29.95
    Sold out
  • Sold out
    £129.95
    £129.95 - £129.95
    £129.95
    £99.95
    £99.95 - £99.95
    £99.95

    ELLTECH URS Ultra Range Series Mini 1100 Yard Rechargeable OLED Laser Rangefinder

    ELLTECH
    Out of stock

    The ELLTECH Mini 1100 Yard OLED Laser Rangefinder is a testament to our commitment to providing top-quality optics. This rangefinder combines preci...

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    £129.95
    £129.95 - £129.95
    £129.95
    £99.95
    £99.95 - £99.95
    £99.95
    Sold out
  • GPO Passion HD 10x50 Black Binoculars
    GPO Passion HD 10x50 Black Binoculars
    Sold out
    £899.00 - £899.00
    £899.00
    £899.00 - £899.00
    £899.00

    EX-DISPLAY GPO Passion HD 10x50 Black Binoculars

    GPO
    Out of stock

      EX Display from Show Display 10/10 Condition PASSION™ HD products represent the absolute premium class from GPO. HD optics design combined with s...

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    £899.00 - £899.00
    £899.00
    £899.00 - £899.00
    £899.00
    Sold out
  • EZVIZ 2000 Watt PS1300 1324Wh Portable Power Station Solar Panel Compatible
    EZVIZ 2000 Watt PS1300 1324Wh Portable Power Station Solar Panel Compatible
    Sold out
    £699.99 - £699.99
    £699.99
    £699.99 - £699.99
    £699.99

    EZVIZ 2000 Watt PS1300 1324Wh Portable Power Station Solar Panel Compatible

    EZVIZ
    Out of stock

    Stay off-grid whenever you want with the PS1300 Portable Power Station from EZVIZ.With its powerful 1,324Wh capacity, lightning-fast charging, and ...

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    £699.99 - £699.99
    £699.99
    £699.99 - £699.99
    £699.99
    Sold out
  • Field Optics Research Extended Handle Pan Head
    Field Optics Research Extended Handle Pan Head
    Sold out
    £59.95
    £59.95 - £59.95
    £59.95
    £49.95
    £49.95 - £49.95
    £49.95

    Field Optics Research Extended Handle Pan Head

    Field Optics Research
    Out of stock

    Great Pan Head for both sport optics and photography. Long control arm for precision control Adjustable and reversible control arm Bubble Level

    £59.95
    £59.95 - £59.95
    £59.95
    £49.95
    £49.95 - £49.95
    £49.95
    Sold out
  • Fujinon TS 16x28 Binoculars with Soft Case
    Sold out
    £648.95 - £648.95
    £648.95
    £648.95 - £648.95
    £648.95

    Fujinon TS 16x28 Binoculars with Soft Case

    Fujinon
    Out of stock

    Compact and lightweight with a stabilization correction, make these binoculars the perfect companion in a wide range of settings. An electronic ...

    View full details
    £648.95 - £648.95
    £648.95
    £648.95 - £648.95
    £648.95
    Sold out
  • Sold out
    £419.00
    £419.00 - £419.00
    £419.00
    £349.95
    £349.95 - £349.95
    £349.95

    German Precision Optics Passion ED 8x32 Binoculars

    German Precision Optics
    Out of stock

    The GPO Passion ED 8x32 Binoculars provide an excellent introduction to premium observation optics with outstanding value for money.  F...

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    £419.00
    £419.00 - £419.00
    £419.00
    £349.95
    £349.95 - £349.95
    £349.95
    Sold out
  • German Precision Optics PASSION SD 10x42 Binoculars - Black
    German Precision Optics PASSION SD 10x42 Binoculars - Black
    Sold out
    £329.99 - £329.99
    £329.99
    £329.99 - £329.99
    £329.99

    German Precision Optics PASSION SD 10x42 Binoculars - Black

    German Precision Optics
    Out of stock

    The PASSION™ SD 8×42 and 10×42 with the x42 objective capture residual light very well and enable observation experiences deep into the twilight. T...

    View full details
    £329.99 - £329.99
    £329.99
    £329.99 - £329.99
    £329.99
    Sold out