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Black Friday Sale

The South West Optics Black Friday Sale is bigger than ever, running from 1st November to 11:59 PM on 9th December, giving you over 5 weeks of incredible savings!

Use discount code SW7BF for 7% off your purchase. Apply discount code at checkout. Please note: Excludes preowned, ex-demo, OBR items, Swarovski Optik, Hawke, HIKMICRO, and select new releases such as Zeiss Conquest HDX.

We’re offering the best deals throughout the sale—be sure to check back often for new offers and surprises. More announcements will be coming in the weeks ahead.

Stay in the know by following us on social media and subscribing to our newsletter for updates on the latest deals.

Don’t wait—shop now, save more, and enjoy the perks of Black Friday like never before!

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  • Fujinon 7x50 WPC-XL Mariner Binoculars
    £268.95 - £268.95
    £268.95
    £268.95 - £268.95
    £268.95

    Fujinon 7x50 WPC-XL Binoculars with Built in Compass Includes Soft Case

    Fujinon
    Only 1 left!

    These are the compass equipped model of the Fujinon 7x50 WPC-XL Mariner Binoculars. A perfect set for the marine environment where you rely on navi...

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    £268.95 - £268.95
    £268.95
    £268.95 - £268.95
    £268.95
  • Fujinon Hyper Clarity HC 10x42 Binoculars with Soft Case
    £778.95 - £778.95
    £778.95
    £778.95 - £778.95
    £778.95
    Finance from £63.72 per month

    Fujinon Hyper Clarity HC 10x42 Binoculars with Soft Case

    Fujinon
    Only 1 left!

    Introducing the extraordinary optical prowess of Fujifilm's cutting-edge technology, exemplified by their remarkable SUPER EBC FUJINON multi-coatin...

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    £778.95 - £778.95
    £778.95
    £778.95 - £778.95
    £778.95
  • Fujinon Hyper Clarity HC 8x42 Binoculars with Soft Case
    £738.95 - £738.95
    £738.95
    £738.95 - £738.95
    £738.95
    Finance from £60.45 per month

    Fujinon Hyper Clarity HC 8x42 Binoculars with Soft Case

    Fujinon
    Only 1 left!

    Introducing the extraordinary optical prowess of Fujifilm's cutting-edge technology, exemplified by their remarkable SUPER EBC FUJINON multi-coatin...

    View full details
    £738.95 - £738.95
    £738.95
    £738.95 - £738.95
    £738.95
  • Fujinon TS 12x28 Binoculars with Soft Case
    £599.95 - £599.95
    £599.95
    £599.95 - £599.95
    £599.95
    Finance from £49.08 per month

    Fujinon TS 12x28 Binoculars with Soft Case

    Fujinon
    Only 2 left!

    Compact and lightweight with a stabilization correction, make these binoculars the perfect companion in a wide range of settings. An electronic gyr...

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    £599.95 - £599.95
    £599.95
    £599.95 - £599.95
    £599.95
  • Fujinon TS 16x28 Binoculars with Soft Case
    Sold out
    £648.95 - £648.95
    £648.95
    £648.95 - £648.95
    £648.95

    Fujinon TS 16x28 Binoculars with Soft Case

    Fujinon
    Out of stock

    Compact and lightweight with a stabilization correction, make these binoculars the perfect companion in a wide range of settings. An electronic ...

    View full details
    £648.95 - £648.95
    £648.95
    £648.95 - £648.95
    £648.95
    Sold out