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Black Friday Sale

The South West Optics Black Friday Sale is bigger than ever, running from 1st November to 11:59 PM on 9th December, giving you over 5 weeks of incredible savings!

Use discount code SW7BF for 7% off your purchase. Apply discount code at checkout. Please note: Excludes preowned, ex-demo, OBR items, Swarovski Optik, Hawke, HIKMICRO, and select new releases such as Zeiss Conquest HDX.

We’re offering the best deals throughout the sale—be sure to check back often for new offers and surprises. More announcements will be coming in the weeks ahead.

Stay in the know by following us on social media and subscribing to our newsletter for updates on the latest deals.

Don’t wait—shop now, save more, and enjoy the perks of Black Friday like never before!

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  • GPO Passion ED 10x32 Ultra-Compact Black/Orange Binoculars
    £369.95 - £369.95
    £369.95
    £369.95 - £369.95
    £369.95
    Finance from £30.26 per month

    GPO Passion ED 10x32 Ultra-Compact Black/Orange Binoculars

    GPO
    Only 1 left!

    PASSION™ ED 8x/10x 32mm binoculars are our most compact and lightweight binoculars and offer the perfect entry into the world of high quality obser...

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    £369.95 - £369.95
    £369.95
    £369.95 - £369.95
    £369.95
  • GPO Passion ED 10x42 Black Binoculars
    Sold out
    £389.95 - £389.95
    £389.95
    £389.95 - £389.95
    £389.95

    GPO Passion ED 10x42 Black Binoculars

    GPO
    Out of stock

    PASSION™ ED binoculars offer the perfect entry into the world of high-quality observation optics at an unbeatable price-performance ratio. The slim...

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    £389.95 - £389.95
    £389.95
    £389.95 - £389.95
    £389.95
    Sold out
  • GPO Passion ED 10x56 Black Binoculars
    £599.95 - £599.95
    £599.95
    £599.95 - £599.95
    £599.95
    Finance from £49.08 per month

    GPO Passion ED 10x56 Black Binoculars

    GPO
    Only 2 left!

    PASSION™ ED binoculars offer the perfect entry into the world of high-quality observation optics at an unbeatable price-performance ratio. The slim...

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    £599.95 - £599.95
    £599.95
    £599.95 - £599.95
    £599.95
  • GPO Passion HD 10x42 Black Binoculars
    GPO Passion HD 10x42 Black Binoculars
    £829.95 - £829.95
    £829.95
    £829.95 - £829.95
    £829.95
    Finance from £67.90 per month

    GPO Passion HD 10x42 Black Binoculars

    GPO
    Only 1 left!

    PASSION™ HD products represent the absolute premium class from GPO. HD optics design combined with state-of-the-art multi-layer coatings creates op...

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    £829.95 - £829.95
    £829.95
    £829.95 - £829.95
    £829.95
  • GPO Rangeguide 10x32 LRF 2800m Laser Rangefinder Binoculars
    GPO Rangeguide 10x32 LRF 2800m Laser Rangefinder Binoculars
    £799.95 - £799.95
    £799.95
    £799.95 - £799.95
    £799.95
    Finance from £65.45 per month

    GPO Rangeguide 10x32 LRF 2800m Laser Rangefinder Binoculars

    GPO
    Only 1 left!

    The x32 RANGEGUIDE weighs only an incredible 700g and is extremely compact. The highly coated HD lens system with red OLED display shines with bril...

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    £799.95 - £799.95
    £799.95
    £799.95 - £799.95
    £799.95
  • GPO Rangeguide 10x50 LRF 2800m Laser Rangefinder Binoculars
    GPO Rangeguide 10x50 LRF 2800m Laser Rangefinder Binoculars
    £1,249.95 - £1,249.95
    £1,249.95
    £1,249.95 - £1,249.95
    £1,249.95
    Finance from £102.26 per month

    GPO Rangeguide 10x50 LRF 2800m Laser Rangefinder Binoculars

    GPO
    Only 1 left!

    The RANGEGUIDE 2800 impresses with features that are hard to find in this price-performance class. Again, we use a magnesium housing to achieve max...

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    £1,249.95 - £1,249.95
    £1,249.95
    £1,249.95 - £1,249.95
    £1,249.95
  • KOWA BDII 10x32 Wide Angle Binoculars with XD Lens
    KOWA BDII 10x32 Wide Angle Binoculars with XD Lens
    Save 3% Save %
    £399.00
    £399.00 - £399.00
    £399.00
    £389.00
    £389.00 - £389.00
    £389.00
    Finance from £31.81 per month

    Kowa BDII 10x32 Wide Angle Binoculars with XD Lens

    Kowa
    Only 1 left!

    One of the stand-out optical features of the new BDII-XD series is their enviable large field of view, boasting class leading wide angle performanc...

    View full details
    £399.00
    £399.00 - £399.00
    £399.00
    £389.00
    £389.00 - £389.00
    £389.00
    Save 3% Save %
  • Kowa SV II 10x25 Compact Pocket Binoculars
    Kowa SV II 10x25 Compact Pocket Binoculars
    Sold out
    £119.00
    £119.00 - £119.00
    £119.00
    £109.00
    £109.00 - £109.00
    £109.00

    Kowa SV II 10x25 Compact Pocket Binoculars

    Kowa
    Out of stock

    The Kowa SV II 10x25 binocular has all lenses and prisms fully multi-coated providing superior optical performance particularly at this small size....

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    £119.00
    £119.00 - £119.00
    £119.00
    £109.00
    £109.00 - £109.00
    £109.00
    Sold out
  • Leica Noctivid 10x42 Binoculars - Black
    Leica Noctivid 10x42 Binoculars - Black
    Save 20% Save %
    £2,550.00
    £2,550.00 - £2,550.00
    £2,550.00
    £2,049.00
    £2,049.00 - £2,049.00
    £2,049.00
    Finance from £167.63 per month

    Leica Noctivid 10x42 Binoculars - Black

    Leica
    Only 1 left!

    The Leica Noctivid glasses are compact in size, stylish, and elegant, but nevertheless unbelievably robust and resilient. Ideal for every walk of l...

    View full details
    £2,550.00
    £2,550.00 - £2,550.00
    £2,550.00
    £2,049.00
    £2,049.00 - £2,049.00
    £2,049.00
    Save 20% Save %
  • Leica Noctivid 10x42 Binoculars - Green
    Leica Noctivid 10x42 Binoculars - Green
    Save 20% Save %
    £2,550.00
    £2,550.00 - £2,550.00
    £2,550.00
    £2,049.00
    £2,049.00 - £2,049.00
    £2,049.00
    Finance from £167.63 per month

    Leica Noctivid 10x42 Binoculars - Green

    Leica
    Only 1 left!

    The Leica Noctivid glasses are compact in size, stylish, and elegant, but nevertheless unbelievably robust and resilient. Ideal for every walk of l...

    View full details
    £2,550.00
    £2,550.00 - £2,550.00
    £2,550.00
    £2,049.00
    £2,049.00 - £2,049.00
    £2,049.00
    Save 20% Save %
  • Leica Trinovid 10x25 BCA Compact Binoculars - Black
    Save 16% Save %
    £510.00
    £510.00 - £510.00
    £510.00
    £429.00
    £429.00 - £429.00
    £429.00
    Finance from £35.09 per month

    Leica Trinovid 10x25 BCA Compact Binoculars - Black

    Leica
    in stock

    The Leica Trinovid 10x25 BCA are small, high quality compact binoculars whose performance can be compared to that of many bigger binoculars in f...

    View full details
    £510.00
    £510.00 - £510.00
    £510.00
    £429.00
    £429.00 - £429.00
    £429.00
    Save 16% Save %
  • Leica Trinovid HD 10x32 Binoculars
    Leica Trinovid HD 10x32 Binoculars
    Save 10% Save %
    £910.00
    £910.00 - £910.00
    £910.00
    £819.00
    £819.00 - £819.00
    £819.00
    Finance from £67.00 per month

    Leica Trinovid HD 10x32 Binoculars

    Leica
    Only 1 left!

    The new Leica Trinovid HD 32 binoculars are extremely flexible in their use and convince with their optical performance, easily understandable hand...

    View full details
    £910.00
    £910.00 - £910.00
    £910.00
    £819.00
    £819.00 - £819.00
    £819.00
    Save 10% Save %
  • Save 10% Save %
    £1,090.00
    £1,090.00 - £1,090.00
    £1,090.00
    £979.00
    £979.00 - £979.00
    £979.00
    Finance from £80.09 per month

    Leica Trinovid HD 10x42 Binoculars

    Leica
    Only 1 left!

    The versatile Leica Trinovid HD 42 binoculars impress with their outstanding optical performance, excellent mechanics and easy handling. Thanks to...

    View full details
    £1,090.00
    £1,090.00 - £1,090.00
    £1,090.00
    £979.00
    £979.00 - £979.00
    £979.00
    Save 10% Save %
  • Leica Ultravid 10x25 BR Compact Binoculars
    Save 15% Save %
    £730.00
    £730.00 - £730.00
    £730.00
    £619.00
    £619.00 - £619.00
    £619.00
    Finance from £50.63 per month

    Leica Ultravid 10x25 BR Compact Binoculars

    Leica
    Only 1 left!

    The compact Leica Ultravid binoculars are the perfect companion for demanding observers on long tours requiring lightweight luggage. Hardly bigger ...

    View full details
    £730.00
    £730.00 - £730.00
    £730.00
    £619.00
    £619.00 - £619.00
    £619.00
    Save 15% Save %
  • Leica Ultravid 10x42 HD Plus Binoculars - Black
    Save 16% Save %
    £2,150.00
    £2,150.00 - £2,150.00
    £2,150.00
    £1,799.00
    £1,799.00 - £1,799.00
    £1,799.00
    Finance from £147.18 per month

    Leica Ultravid 10x42 HD Plus Binoculars - Black

    Leica
    Only 1 left!

    There is no way around the Leica Ultravid HD-Plus models if you expect a lot from your binoculars. They turn every moment into an unforgettable exp...

    View full details
    £2,150.00
    £2,150.00 - £2,150.00
    £2,150.00
    £1,799.00
    £1,799.00 - £1,799.00
    £1,799.00
    Save 16% Save %
  • Maven Optics C1 8x42 Binoculars in Standard Grey / Orange
    Maven Optics C1 8x42 Binoculars in Standard Grey / Orange
    Sold out
    £449.00
    £449.00 - £449.00
    £449.00
    £249.95
    £249.95 - £249.95
    £249.95

    Maven Optics C1 10x42 Binoculars in Standard Grey / Orange

    Maven
    Out of stock

    The C.1 10x42 binocular is a highly acclaimed mid-level optic perfect for a variety of outdoor activities like birding and general-purpose wildlife...

    View full details
    £449.00
    £449.00 - £449.00
    £449.00
    £249.95
    £249.95 - £249.95
    £249.95
    Sold out
  • Sold out
    £259.95 - £259.95
    £259.95
    £259.95 - £259.95
    £259.95

    Maven Optics C2 10x28 Binoculars in Standard Grey / Orange

    Maven
    Out of stock

    The C.2 is a compact version of the renowned C.1 with matching optical characteristics. The C.2 serves as the ideal mid-level optic for versatile w...

    View full details
    £259.95 - £259.95
    £259.95
    £259.95 - £259.95
    £259.95
    Sold out
  • Maven Optics C3 10x50 Binoculars in Standard Grey / Orange
    Maven Optics C3 10x50 Binoculars in Standard Grey / Orange
    Sold out
    £494.95 - £494.95
    £494.95
    £494.95 - £494.95
    £494.95

    Maven Optics C3 10x50 Binoculars in Standard Grey / Orange

    Maven
    Out of stock

    The C.3 is the next step after the C.1, specially engineered to excel beyond its predecessor. Boasting a remarkably lightweight build among full-s...

    View full details
    £494.95 - £494.95
    £494.95
    £494.95 - £494.95
    £494.95
    Sold out
  • Meopta MeoPro 10x32 HD Binoculars
    Meopta MeoPro 10x32 HD Binoculars
    Sold out
    £299.00 - £299.00
    £299.00
    £299.00 - £299.00
    £299.00

    Meopta MeoPro 10x32 HD Binoculars

    Meopta
    Out of stock

    The Meopta MeoPro 10x32 HD binoculars are designed for nature enthusiasts who demand high performance in a compact package. Made in the USA, these ...

    View full details
    £299.00 - £299.00
    £299.00
    £299.00 - £299.00
    £299.00
    Sold out
  • Opticron 10x42 Aurora BGA VHD
    Opticron 10x42 Aurora BGA VHD
    Save 1% Save %
    £809.00
    £809.00 - £809.00
    £809.00
    £799.00
    £799.00 - £799.00
    £799.00
    Finance from £65.36 per month

    Opticron Aurora BGA VHD 10x42 Binoculars

    Opticron
    Only 1 left!

    Designed on a new platform with an entirely new optical system, the Aurora is, we believe one of the very best lightweight pro field binoculars ava...

    View full details
    £809.00
    £809.00 - £809.00
    £809.00
    £799.00
    £799.00 - £799.00
    £799.00
    Save 1% Save %
  • Opticron DBA VHD PLUS 10x42 Binoculars
    Opticron DBA VHD PLUS 10x42 Binoculars
    Save 18% Save %
    £609.00
    £609.00 - £609.00
    £609.00
    £499.00
    £499.00 - £499.00
    £499.00
    Finance from £40.81 per month

    Opticron DBA VHD PLUS 10x42 Binoculars

    Opticron
    Only 2 left!

    "Smaller, Lighter, Brighter, Sharper", the new DBA VHD+ 10x42 binoculars take the Opticron design maxim to a new level. The all new Opticron DBA VH...

    View full details
    £609.00
    £609.00 - £609.00
    £609.00
    £499.00
    £499.00 - £499.00
    £499.00
    Save 18% Save %
  • Opticron Discovery WA ED 10x32 Binoculars
    Opticron Discovery WA ED 10x32 Binoculars
    £209.00 - £209.00
    £209.00
    £209.00 - £209.00
    £209.00

    Opticron Discovery WA ED 10x32 Binoculars

    Opticron
    Only 1 left!

    The Discovery WA ED 10x32 offers improved performance over WP PC models in the same ultra-compact lightweight body. Featuring ED glass objectives a...

    View full details
    £209.00 - £209.00
    £209.00
    £209.00 - £209.00
    £209.00
  • Opticron Explorer WA ED-R 10x32 Binoculars
    Opticron Explorer WA ED-R 10x32 Binoculars
    Save 8% Save %
    £239.00
    £239.00 - £239.00
    £239.00
    £219.00
    £219.00 - £219.00
    £219.00

    Opticron Explorer WA ED-R 10x32 Binoculars

    Opticron
    Only 2 left!

    The Explorer WA ED-R 10x32 delivers an unbeatable combination of specification, quality and ergonomics.

    £239.00
    £239.00 - £239.00
    £239.00
    £219.00
    £219.00 - £219.00
    £219.00
    Save 8% Save %
  • Opticron Explorer WA ED-R 10x42 Binoculars
    Opticron Explorer WA ED-R 10x42 Binoculars
    Sold out
    £259.00
    £259.00 - £259.00
    £259.00
    £239.00
    £239.00 - £239.00
    £239.00

    Opticron Explorer WA ED-R 10x42 Binoculars

    Opticron
    Out of stock

    The Explorer WA ED-R 10x42 delivers an unbeatable combination of specification, quality and ergonomics.

    £259.00
    £259.00 - £259.00
    £259.00
    £239.00
    £239.00 - £239.00
    £239.00
    Sold out