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Black Friday Sale

The South West Optics Black Friday Sale is bigger than ever, running from 1st November to 11:59 PM on 9th December, giving you over 5 weeks of incredible savings!

Use discount code SW7BF for 7% off your purchase. Apply discount code at checkout. Please note: Excludes preowned, ex-demo, OBR items, Swarovski Optik, Hawke, HIKMICRO, and select new releases such as Zeiss Conquest HDX.

We’re offering the best deals throughout the sale—be sure to check back often for new offers and surprises. More announcements will be coming in the weeks ahead.

Stay in the know by following us on social media and subscribing to our newsletter for updates on the latest deals.

Don’t wait—shop now, save more, and enjoy the perks of Black Friday like never before!

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  • Original price £99.95
    Original price £99.95 - Original price £99.95
    Original price £99.95
    Current price £49.95
    £49.95 - £49.95
    Current price £49.95

    ** NEW ** Vector Optics Forester 10x50 ED BAK4 Prism Waterproof Monocular

    Vector Optics
    Out of stock

    The Vector Optics Forester 10x50 ED Monocular is a rugged and compact companion for outdoor enthusiasts. With 10x magnification and a 50mm objectiv...

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    Original price £99.95
    Original price £99.95 - Original price £99.95
    Original price £99.95
    Current price £49.95
    £49.95 - £49.95
    Current price £49.95
    Sold out
  • Original price £219.95 - Original price £219.95
    Original price
    £219.95
    £219.95 - £219.95
    Current price £219.95

    Athlon Argos G2 HD 10x42 Full Size Binoculars

    Athlon
    Only 1 left!

    The Argos G2 10×42 HD binoculars offer a secure, ergonomic, and comfortable one-handed grip. They feature high-quality, advanced fully multi-coated...

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    Original price £219.95 - Original price £219.95
    Original price
    £219.95
    £219.95 - £219.95
    Current price £219.95
  • Original price £240.95 - Original price £240.95
    Original price
    £240.95
    £240.95 - £240.95
    Current price £240.95

    Athlon Argos G2 HD 10x50 Full Size Binoculars

    Athlon
    Only 1 left!

    The Argos G2 10×50 HD binoculars feature a secure, ergonomic design that ensures a comfortable one-handed grip. Equipped with advanced, fully multi...

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    Original price £240.95 - Original price £240.95
    Original price
    £240.95
    £240.95 - £240.95
    Current price £240.95
  • Original price £274.95 - Original price £274.95
    Original price
    £274.95
    £274.95 - £274.95
    Current price £274.95

    Athlon Argos G2 UHD 10x42 Full Size Binoculars

    Athlon
    Only 1 left!

    The Argos G2 10×42 UHD has a secure, ergonomic, and comfortable one-handed grip. They come with superior quality Advanced fully multi-coated lenses...

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    Original price £274.95 - Original price £274.95
    Original price
    £274.95
    £274.95 - £274.95
    Current price £274.95
  • Original price £649.00
    Original price £649.00 - Original price £649.00
    Original price £649.00
    Current price £589.95
    £589.95 - £589.95
    Current price £589.95
    Finance from £48.26 per month

    Athlon Cronus G2 UHD 10x42 Full Size Binoculars

    Athlon
    Only 1 left!

    Engineered for dedicated observation, these binoculars offer exceptional edge-to-edge clarity, sharp detail enhancement, ultra-clear brightness, an...

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    Original price £649.00
    Original price £649.00 - Original price £649.00
    Original price £649.00
    Current price £589.95
    £589.95 - £589.95
    Current price £589.95
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  • Original price £379.95
    Original price £379.95 - Original price £379.95
    Original price £379.95
    Current price £349.95
    £349.95 - £349.95
    Current price £349.95

    Athlon Midas G2 10x42 UHD Binoculars

    Athlon
    Out of stock

    The  rugged benchmark for all-weather brightness and clarity, the Athlon Midas G2 10x42 UHD roof-prism binoculars are light and slim thanks to a ma...

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    Original price £379.95
    Original price £379.95 - Original price £379.95
    Original price £379.95
    Current price £349.95
    £349.95 - £349.95
    Current price £349.95
    Sold out
  • Original price £455.95
    Original price £455.95 - Original price £455.95
    Original price £455.95
    Current price £439.95
    £439.95 - £439.95
    Current price £439.95
    Finance from £35.99 per month

    Athlon Midas G2 UHD 10x50 Roof-Prism Binoculars

    Athlon
    Only 2 left!

    The rugged benchmark for all-weather brightness and clarity, Midas G2 UHD roof-prism binoculars are light and slim thanks to a magnesium chassis. W...

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    Original price £455.95
    Original price £455.95 - Original price £455.95
    Original price £455.95
    Current price £439.95
    £439.95 - £439.95
    Current price £439.95
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  • Original price £127.95 - Original price £127.95
    Original price
    £127.95
    £127.95 - £127.95
    Current price £127.95

    Athlon Neos G2 HD 10x42 Full Size Weatherproof Binoculars

    Athlon
    Only 1 left!

    Athlon constructs optics to withstand the elements, regardless of the binocular classification. They reckon if you spend any time outdoors, you'll ...

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    Original price £127.95 - Original price £127.95
    Original price
    £127.95
    £127.95 - £127.95
    Current price £127.95
  • Original price £76.00
    Original price £76.00 - Original price £76.00
    Original price £76.00
    Current price £49.95
    £49.95 - £49.95
    Current price £49.95

    Bushnell Powerview 10x50 Full Size Binoculars

    Bushnell
    Out of stock

    The Bushnell Powerview 10x50 Full Size Binoculars offer an impressive 10x magnification and a 50mm objective lens, providing bright, clear images a...

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    Original price £76.00
    Original price £76.00 - Original price £76.00
    Original price £76.00
    Current price £49.95
    £49.95 - £49.95
    Current price £49.95
    Sold out
  • Original price £386.00
    Original price £386.00 - Original price £386.00
    Original price £386.00
    Current price £299.95
    £299.95 - £299.95
    Current price £299.95

    Delta Chase 10x42 ED Binoculars

    Delta Optics
    Only 3 left!

    The Delta Chase 10x42 ED are universal binoculars which can be used for nature observation. Carefully selected high-quality grades of glass and a r...

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    Original price £386.00
    Original price £386.00 - Original price £386.00
    Original price £386.00
    Current price £299.95
    £299.95 - £299.95
    Current price £299.95
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  • Original price £412.00
    Original price £412.00 - Original price £412.00
    Original price £412.00
    Current price £326.95
    £326.95 - £326.95
    Current price £326.95

    Delta Chase 10x50 ED Binoculars

    Delta Optics
    Only 1 left!

    The Delta Chase 10x50 ED are universal binocular used for nature observation. The Delta Chase 10x50 ED Binoculars combine resolution, good contrast...

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    Original price £412.00
    Original price £412.00 - Original price £412.00
    Original price £412.00
    Current price £326.95
    £326.95 - £326.95
    Current price £326.95
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  • Original price £114.00
    Original price £114.00 - Original price £114.00
    Original price £114.00
    Current price £79.95
    £79.95 - £79.95
    Current price £79.95

    Delta Optical Entry 10x50 Binoculars

    Delta Optics
    Only 1 left!

    The Delta Optical Entry series consists of robust and durable binoculars designed for general use. Launched on the market as a continuation of the ...

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    Original price £114.00
    Original price £114.00 - Original price £114.00
    Original price £114.00
    Current price £79.95
    £79.95 - £79.95
    Current price £79.95
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  • Original price £169.95
    Original price £169.95 - Original price £169.95
    Original price £169.95
    Current price £149.95
    £149.95 - £149.95
    Current price £149.95

    Delta Optical Forest II 10x42 Binoculars

    Delta Optics
    in stock

    Delta Optical Forest II 10x42 is a high-quality Binocular with a coated roof BaK4 prisms and a multiple-phase anti-reflective coating, which togeth...

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    Original price £169.95
    Original price £169.95 - Original price £169.95
    Original price £169.95
    Current price £149.95
    £149.95 - £149.95
    Current price £149.95
    Save 12% Save %
  • Original price £143.99 - Original price £143.99
    Original price
    £143.99
    £143.99 - £143.99
    Current price £143.99

    Delta Optical Forest II 10x50 Binoculars

    Delta Optics
    Only 2 left!

    Delta Optical Forest II 10x50 Binoculars are feature-rich. A high-quality coated roof BaK4 prisms and a multiple-phase antireflection coating provi...

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    Original price £143.99 - Original price £143.99
    Original price
    £143.99
    £143.99 - £143.99
    Current price £143.99
  • Original price £189.00
    Original price £189.00 - Original price £189.00
    Original price £189.00
    Current price £147.95
    £147.95 - £147.95
    Current price £147.95

    Delta Optical One 10x32 Compact Lightweight Binoculars

    Delta Optics
    Only 2 left!

    The Delta Optical One 10x32 Binoculars are the latest range of Delta Optical binoculars - one of the smallest and lightest binoculars in the world ...

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    Original price £189.00
    Original price £189.00 - Original price £189.00
    Original price £189.00
    Current price £147.95
    £147.95 - £147.95
    Current price £147.95
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  • Original price £345.00
    Original price £345.00 - Original price £345.00
    Original price £345.00
    Current price £279.95
    £279.95 - £279.95
    Current price £279.95

    Delta Optical Titanium 10x56 ROH Binoculars

    Delta Optics
    Only 1 left!

    Delta Optical Titanium ROH binoculars are probably the smallest and lightest 56 mm binoculars in the world The durable bodies of the Titanium ROH b...

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    Original price £345.00
    Original price £345.00 - Original price £345.00
    Original price £345.00
    Current price £279.95
    £279.95 - £279.95
    Current price £279.95
    Save 19% Save %
  • Original price £519.00
    Original price £519.00 - Original price £519.00
    Original price £519.00
    Current price £429.95
    £429.95 - £429.95
    Current price £429.95
    Finance from £35.17 per month

    Delta Titanium 10x42 HD Binoculars

    Delta Optics
    Only 2 left!

    The Delta Optical Titanium HD 10x42 ED is a true gem among binoculars, offering a classic and high-end experience for users who demand the best. ...

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    Original price £519.00
    Original price £519.00 - Original price £519.00
    Original price £519.00
    Current price £429.95
    £429.95 - £429.95
    Current price £429.95
    Save 17% Save %
  • Original price £419.00
    Original price £419.00 - Original price £419.00
    Original price £419.00
    Current price £199.00
    £199.00 - £199.00
    Current price £199.00

    EX SHOW DEMO Opticron Verano BGA VHD 10x42 Binoculars 100% Japanese Made

    Opticron
    Only 1 left!

    Ex Display Show Stock Full Guarantee Condition: 9.5/10This product comes in its original box along with a hard cover case, neck strap, lens covers,...

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    Original price £419.00
    Original price £419.00 - Original price £419.00
    Original price £419.00
    Current price £199.00
    £199.00 - £199.00
    Current price £199.00
    Save 53% Save %
  • Original price £899.00 - Original price £899.00
    Original price
    £899.00
    £899.00 - £899.00
    Current price £899.00

    EX-DISPLAY GPO Passion HD 10x50 Black Binoculars

    GPO
    Out of stock

      EX Display from Show Display 10/10 Condition PASSION™ HD products represent the absolute premium class from GPO. HD optics design combined with s...

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    Original price £899.00 - Original price £899.00
    Original price
    £899.00
    £899.00 - £899.00
    Current price £899.00
    Sold out
  • Original price £778.95 - Original price £778.95
    Original price
    £778.95
    £778.95 - £778.95
    Current price £778.95
    Finance from £63.72 per month

    Fujinon Hyper Clarity HC 10x42 Binoculars with Soft Case

    Fujinon
    Only 1 left!

    Introducing the extraordinary optical prowess of Fujifilm's cutting-edge technology, exemplified by their remarkable SUPER EBC FUJINON multi-coatin...

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    Original price £778.95 - Original price £778.95
    Original price
    £778.95
    £778.95 - £778.95
    Current price £778.95
  • Original price £738.95 - Original price £738.95
    Original price
    £738.95
    £738.95 - £738.95
    Current price £738.95
    Finance from £60.45 per month

    Fujinon Hyper Clarity HC 8x42 Binoculars with Soft Case

    Fujinon
    Only 1 left!

    Introducing the extraordinary optical prowess of Fujifilm's cutting-edge technology, exemplified by their remarkable SUPER EBC FUJINON multi-coatin...

    View full details
    Original price £738.95 - Original price £738.95
    Original price
    £738.95
    £738.95 - £738.95
    Current price £738.95
  • Original price £279.99 - Original price £279.99
    Original price
    £279.99
    £279.99 - £279.99
    Current price £279.99

    German Precision Optics PASSION SD 10x26 Binoculars - Black

    German Precision Optics
    Only 1 left!

    The advantages of the PASSION™ SD 8×26 and 10×26 binoculars are their compact design and handiness. This makes them the perfect companion for trave...

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    Original price £279.99 - Original price £279.99
    Original price
    £279.99
    £279.99 - £279.99
    Current price £279.99
  • Original price £309.99 - Original price £309.99
    Original price
    £309.99
    £309.99 - £309.99
    Current price £309.99

    German Precision Optics PASSION SD 10x34 Binoculars - Black

    German Precision Optics
    Only 1 left!

    The PASSION™ SD 8×34 and 10×34 are super-compact and lightweight despite their performance, and thanks to the larger objective lens diameter they a...

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    Original price £309.99 - Original price £309.99
    Original price
    £309.99
    £309.99 - £309.99
    Current price £309.99
  • Original price £329.99 - Original price £329.99
    Original price
    £329.99
    £329.99 - £329.99
    Current price £329.99

    German Precision Optics PASSION SD 10x42 Binoculars - Black

    German Precision Optics
    Out of stock

    The PASSION™ SD 8×42 and 10×42 with the x42 objective capture residual light very well and enable observation experiences deep into the twilight. T...

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    Original price £329.99 - Original price £329.99
    Original price
    £329.99
    £329.99 - £329.99
    Current price £329.99
    Sold out