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Black Friday Sale

The South West Optics Black Friday Sale is bigger than ever, running from 1st November to 11:59 PM on 9th December, giving you over 5 weeks of incredible savings!

Use discount code SW7BF for 7% off your purchase. Apply discount code at checkout. Please note: Excludes preowned, ex-demo, OBR items, Swarovski Optik, Hawke, HIKMICRO, and select new releases such as Zeiss Conquest HDX.

We’re offering the best deals throughout the sale—be sure to check back often for new offers and surprises. More announcements will be coming in the weeks ahead.

Stay in the know by following us on social media and subscribing to our newsletter for updates on the latest deals.

Don’t wait—shop now, save more, and enjoy the perks of Black Friday like never before!

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  • Athlon Argos G2 HD 10x42 Full Size Binoculars
    Athlon Argos G2 HD 10x42 Full Size Binoculars
    £219.95 - £219.95
    £219.95
    £219.95 - £219.95
    £219.95

    Athlon Argos G2 HD 10x42 Full Size Binoculars

    Athlon
    Only 1 left!

    The Argos G2 10×42 HD binoculars offer a secure, ergonomic, and comfortable one-handed grip. They feature high-quality, advanced fully multi-coated...

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    £219.95 - £219.95
    £219.95
    £219.95 - £219.95
    £219.95
  • Athlon Argos G2 HD 8x42 Full Size Binoculars
    Athlon Argos G2 HD 8x42 Full Size Binoculars
    £205.95 - £205.95
    £205.95
    £205.95 - £205.95
    £205.95

    Athlon Argos G2 HD 8x42 Full Size Binoculars

    Athlon
    Only 1 left!

    The Argos G2 8×42 HD offers a secure, ergonomic, and comfortable grip designed for effortless one-handed use. Equipped with top-tier advanced fully...

    View full details
    £205.95 - £205.95
    £205.95
    £205.95 - £205.95
    £205.95
  • Athlon Argos G2 UHD 10x42 Full Size Binoculars
    Athlon Argos G2 UHD 10x42 Full Size Binoculars
    £274.95 - £274.95
    £274.95
    £274.95 - £274.95
    £274.95

    Athlon Argos G2 UHD 10x42 Full Size Binoculars

    Athlon
    Only 1 left!

    The Argos G2 10×42 UHD has a secure, ergonomic, and comfortable one-handed grip. They come with superior quality Advanced fully multi-coated lenses...

    View full details
    £274.95 - £274.95
    £274.95
    £274.95 - £274.95
    £274.95
  • Athlon Argos G2 UHD 8x42 Full Size Binoculars
    Athlon Argos G2 UHD 8x42 Full Size Binoculars
    £264.95 - £264.95
    £264.95
    £264.95 - £264.95
    £264.95

    Athlon Argos G2 UHD 8x42 Full Size Binoculars

    Athlon
    Only 1 left!

    The Argos G2 8×42 UHD binoculars offer a secure, ergonomic, and comfortable one-handed grip. They feature advanced fully multi-coated lenses, deliv...

    View full details
    £264.95 - £264.95
    £264.95
    £264.95 - £264.95
    £264.95
  • Athlon Cronus G2 UHD 10x42 Full Size Binoculars
    Athlon Cronus G2 UHD 10x42 Full Size Binoculars
    Save 9% Save %
    £649.00
    £649.00 - £649.00
    £649.00
    £589.95
    £589.95 - £589.95
    £589.95
    Finance from £48.26 per month

    Athlon Cronus G2 UHD 10x42 Full Size Binoculars

    Athlon
    Only 1 left!

    Engineered for dedicated observation, these binoculars offer exceptional edge-to-edge clarity, sharp detail enhancement, ultra-clear brightness, an...

    View full details
    £649.00
    £649.00 - £649.00
    £649.00
    £589.95
    £589.95 - £589.95
    £589.95
    Save 9% Save %
  • Athlon Midas G2 10x42 UHD Binoculars
    Athlon Midas G2 10x42 UHD Binoculars
    Sold out
    £379.95
    £379.95 - £379.95
    £379.95
    £349.95
    £349.95 - £349.95
    £349.95

    Athlon Midas G2 10x42 UHD Binoculars

    Athlon
    Out of stock

    The  rugged benchmark for all-weather brightness and clarity, the Athlon Midas G2 10x42 UHD roof-prism binoculars are light and slim thanks to a ma...

    View full details
    £379.95
    £379.95 - £379.95
    £379.95
    £349.95
    £349.95 - £349.95
    £349.95
    Sold out
  • Athlon Midas G2 8x42 UHD Binoculars
    Athlon Midas G2 8x42 UHD Binoculars
    Save 8% Save %
    £379.95
    £379.95 - £379.95
    £379.95
    £349.95
    £349.95 - £349.95
    £349.95
    Finance from £28.63 per month

    Athlon Midas G2 8x42 UHD Binoculars

    Athlon
    Only 2 left!

    The rugged benchmark for all-weather brightness and clarity, the Athlon Midas G2 8x42 UHD roof-prism binoculars are light and slim thanks to a magn...

    View full details
    £379.95
    £379.95 - £379.95
    £379.95
    £349.95
    £349.95 - £349.95
    £349.95
    Save 8% Save %
  • £127.95 - £127.95
    £127.95
    £127.95 - £127.95
    £127.95

    Athlon Neos G2 HD 10x42 Full Size Weatherproof Binoculars

    Athlon
    Only 1 left!

    Athlon constructs optics to withstand the elements, regardless of the binocular classification. They reckon if you spend any time outdoors, you'll ...

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    £127.95 - £127.95
    £127.95
    £127.95 - £127.95
    £127.95
  • Athlon Neos G2 HD 8x42 Full Size Weatherproof Binoculars
    Athlon Neos G2 HD 8x42 Full Size Weatherproof Binoculars
    £114.95 - £114.95
    £114.95
    £114.95 - £114.95
    £114.95

    Athlon Neos G2 HD 8x42 Full Size Weatherproof Binoculars

    Athlon
    Only 1 left!

    The Neos G2 series of weatherproof binoculars are built tough, with a composite chassis that’s O-ring sealed and nitrogen purged for 100% waterproo...

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    £114.95 - £114.95
    £114.95
    £114.95 - £114.95
    £114.95
  • Delta Chase 10x42 ED Binoculars
    Delta Chase 10x42 ED Binoculars
    Save 22% Save %
    £386.00
    £386.00 - £386.00
    £386.00
    £299.95
    £299.95 - £299.95
    £299.95

    Delta Chase 10x42 ED Binoculars

    Delta Optics
    Only 3 left!

    The Delta Chase 10x42 ED are universal binoculars which can be used for nature observation. Carefully selected high-quality grades of glass and a r...

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    £386.00
    £386.00 - £386.00
    £386.00
    £299.95
    £299.95 - £299.95
    £299.95
    Save 22% Save %
  • Delta Chase 8x42 ED Binoculars
    Delta Chase 8x42 ED Binoculars
    Save 25% Save %
    £386.00
    £386.00 - £386.00
    £386.00
    £289.95
    £289.95 - £289.95
    £289.95

    Delta Chase 8x42 ED Binoculars

    Delta Optics
    Only 1 left!

    The Delta Chase 8x42 ED is a versatile set of Binoculars used for nature observation. The Delta Chase 8x42 ED Binoculars, combining resolution, goo...

    View full details
    £386.00
    £386.00 - £386.00
    £386.00
    £289.95
    £289.95 - £289.95
    £289.95
    Save 25% Save %
  • Delta Optical Forest II 10x42 Binoculars
    Delta Optical Forest II 10x42 Binoculars
    Save 12% Save %
    £169.95
    £169.95 - £169.95
    £169.95
    £149.95
    £149.95 - £149.95
    £149.95

    Delta Optical Forest II 10x42 Binoculars

    Delta Optics
    in stock

    Delta Optical Forest II 10x42 is a high-quality Binocular with a coated roof BaK4 prisms and a multiple-phase anti-reflective coating, which togeth...

    View full details
    £169.95
    £169.95 - £169.95
    £169.95
    £149.95
    £149.95 - £149.95
    £149.95
    Save 12% Save %
  • Delta Optical Forest II 8x42 Binoculars
    Delta Optical Forest II 8x42 Binoculars
    Save 9% Save %
    £149.99
    £149.99 - £149.99
    £149.99
    £136.95
    £136.95 - £136.95
    £136.95

    Delta Optical Forest II 8x42 Binoculars

    Delta Optics
    Only 2 left!

    Delta Optical Forest II 8x42 Binoculars are feature rich and common to the whole Forest II series are high-quality coated roof BaK4 prisms and mult...

    View full details
    £149.99
    £149.99 - £149.99
    £149.99
    £136.95
    £136.95 - £136.95
    £136.95
    Save 9% Save %
  • Delta Titanium 10x42 HD Binoculars
    Delta Titanium 10x42 HD Binoculars
    Save 17% Save %
    £519.00
    £519.00 - £519.00
    £519.00
    £429.95
    £429.95 - £429.95
    £429.95
    Finance from £35.17 per month

    Delta Titanium 10x42 HD Binoculars

    Delta Optics
    Only 2 left!

    The Delta Optical Titanium HD 10x42 ED is a true gem among binoculars, offering a classic and high-end experience for users who demand the best. ...

    View full details
    £519.00
    £519.00 - £519.00
    £519.00
    £429.95
    £429.95 - £429.95
    £429.95
    Save 17% Save %
  • Delta Titanium 8x42 HD Binoculars
    Delta Titanium 8x42 HD Binoculars
    Sold out
    £519.00
    £519.00 - £519.00
    £519.00
    £429.95
    £429.95 - £429.95
    £429.95

    Delta Titanium 8x42 HD Binoculars

    Delta Optics
    Out of stock

    The Delta Optical Titanium HD 8x42 ED binoculars are a high-end model, designed with modern technology and exceptional optics. They feature BaK4 gl...

    View full details
    £519.00
    £519.00 - £519.00
    £519.00
    £429.95
    £429.95 - £429.95
    £429.95
    Sold out
  • Opticron Verano BGA VHD 10x42 Binoculars
    Opticron Verano BGA VHD 10x42 Binoculars
    Save 53% Save %
    £419.00
    £419.00 - £419.00
    £419.00
    £199.00
    £199.00 - £199.00
    £199.00

    EX SHOW DEMO Opticron Verano BGA VHD 10x42 Binoculars 100% Japanese Made

    Opticron
    Only 1 left!

    Ex Display Show Stock Full Guarantee Condition: 9.5/10This product comes in its original box along with a hard cover case, neck strap, lens covers,...

    View full details
    £419.00
    £419.00 - £419.00
    £419.00
    £199.00
    £199.00 - £199.00
    £199.00
    Save 53% Save %
  • Fujinon Hyper Clarity HC 10x42 Binoculars with Soft Case
    £778.95 - £778.95
    £778.95
    £778.95 - £778.95
    £778.95
    Finance from £63.72 per month

    Fujinon Hyper Clarity HC 10x42 Binoculars with Soft Case

    Fujinon
    Only 1 left!

    Introducing the extraordinary optical prowess of Fujifilm's cutting-edge technology, exemplified by their remarkable SUPER EBC FUJINON multi-coatin...

    View full details
    £778.95 - £778.95
    £778.95
    £778.95 - £778.95
    £778.95
  • Fujinon Hyper Clarity HC 8x42 Binoculars with Soft Case
    £738.95 - £738.95
    £738.95
    £738.95 - £738.95
    £738.95
    Finance from £60.45 per month

    Fujinon Hyper Clarity HC 8x42 Binoculars with Soft Case

    Fujinon
    Only 1 left!

    Introducing the extraordinary optical prowess of Fujifilm's cutting-edge technology, exemplified by their remarkable SUPER EBC FUJINON multi-coatin...

    View full details
    £738.95 - £738.95
    £738.95
    £738.95 - £738.95
    £738.95
  • German Precision Optics PASSION SD 10x42 Binoculars - Black
    German Precision Optics PASSION SD 10x42 Binoculars - Black
    Sold out
    £329.99 - £329.99
    £329.99
    £329.99 - £329.99
    £329.99

    German Precision Optics PASSION SD 10x42 Binoculars - Black

    German Precision Optics
    Out of stock

    The PASSION™ SD 8×42 and 10×42 with the x42 objective capture residual light very well and enable observation experiences deep into the twilight. T...

    View full details
    £329.99 - £329.99
    £329.99
    £329.99 - £329.99
    £329.99
    Sold out
  • German Precision Optics PASSION SD 8x42 Binoculars - Black
    German Precision Optics PASSION SD 8x42 Binoculars - Black
    £329.99 - £329.99
    £329.99
    £329.99 - £329.99
    £329.99

    German Precision Optics PASSION SD 8x42 Binoculars - Black

    German Precision Optics
    Only 1 left!

    The PASSION™ SD 8×42 and 10×42 with the x42 objective capture residual light very well and enable observation experiences deep into the twilight. T...

    View full details
    £329.99 - £329.99
    £329.99
    £329.99 - £329.99
    £329.99
  • GPO Passion ED 10x42 Black Binoculars
    Sold out
    £389.95 - £389.95
    £389.95
    £389.95 - £389.95
    £389.95

    GPO Passion ED 10x42 Black Binoculars

    GPO
    Out of stock

    PASSION™ ED binoculars offer the perfect entry into the world of high-quality observation optics at an unbeatable price-performance ratio. The slim...

    View full details
    £389.95 - £389.95
    £389.95
    £389.95 - £389.95
    £389.95
    Sold out
  • GPO Passion ED 8x42 Black Binoculars
    Sold out
    £369.95 - £369.95
    £369.95
    £369.95 - £369.95
    £369.95

    GPO Passion ED 8x42 Black Binoculars

    GPO
    Out of stock

    PASSION™ ED binoculars offer the perfect entry into the world of high-quality observation optics at an unbeatable price-performance ratio. The slim...

    View full details
    £369.95 - £369.95
    £369.95
    £369.95 - £369.95
    £369.95
    Sold out
  • GPO Passion ED 8x42 Black/Brown Binoculars
    Sold out
    £369.95 - £369.95
    £369.95
    £369.95 - £369.95
    £369.95

    GPO Passion ED 8x42 Black/Brown Binoculars

    GPO
    Out of stock

    PASSION™ ED binoculars offer the perfect entry into the world of high-quality observation optics at an unbeatable price-performance ratio. The slim...

    View full details
    £369.95 - £369.95
    £369.95
    £369.95 - £369.95
    £369.95
    Sold out
  • GPO Passion HD 10x42 Black Binoculars
    GPO Passion HD 10x42 Black Binoculars
    £829.95 - £829.95
    £829.95
    £829.95 - £829.95
    £829.95
    Finance from £67.90 per month

    GPO Passion HD 10x42 Black Binoculars

    GPO
    Only 1 left!

    PASSION™ HD products represent the absolute premium class from GPO. HD optics design combined with state-of-the-art multi-layer coatings creates op...

    View full details
    £829.95 - £829.95
    £829.95
    £829.95 - £829.95
    £829.95