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SWO Ambassadors

At South West Optics, we are passionate about connecting with talented wildlife enthusiasts, photographers and outdoor adventurers who share our love for nature and precision optics. Our ambassadors represent the best in their fields, showcasing the performance and innovation of our premium brands through their stunning work and unique perspectives. Join us as we spotlight these extraordinary individuals and the gear that helps them capture the world in remarkable detail.

Meet our ambassadors below and learn more about their impactful work and contributions.
Francesco Gola

Francesco Gola

Born in Pavia, Italy, in 1981, Francesco is a renowned landscape photographer whose work beautifully captures the harmony between nature and the inner world of dreams and emotions.

Through his lens, Francesco reveals the profound connection between the natural landscape and personal introspection, transforming his inspirations into captivating art. As our ambassador for Leofoto, Francesco will be showcasing the remarkable capabilities of Leofoto tripods and accessories, helping to enrich his stunning landscape photography.

View Francesco Gola’s captivating landscapes and find out how Leofoto gear supports his craft at www.francescogola.net

Read our blog about Francesco Gola HERE

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Dibs McCallum

Dibs McCallum

A Norfolk-based photographer, filmmaker and workshop leader specialising in UK landscape photography. 

Dibs prides himself in teaching others his skill through workshops, helping people of all levels learn the are photography, and having trained and assisted in more than 500 workshops covering a wide range of genres including landscapes, seascapes, architecture, motorsport and much more! 

His work has gained international recognition, appearing in TV shows, exhibitions, publications and book covers while earning multiple awards. 

Check out Dibs McCallums work and find out more about his workshops dibsphotography.com

Check out our blog on Dibs McCallum HERE

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James Fortune

James Fortune

James W. Fortune is an experienced landscape and commercial/editorial photographer, based in the North East of England, with over 20 years of photographic practice and six years of formal education.

James first gained an interest in photography at the age of thirteen, thanks to his first cameraphone, which he used to record life bmxing around the local area with his friends, paired with a keen eye for observing the world around him. What started as something that was simply a fun method of documentation quickly developed into a more focused interest when his Grandfather gave him his Pentax MX.

A keen art student from a young age, he has practised a variety of different mediums, from paint to pencil, to copper work and beyond. He went on to study photography through College and University, completing his BA Hons in 2012 at Edinburgh Napier University and eventually turning full-time pro in 2017. 

James’s passion for landscape and seascape photography has been a dominant force throughout his journey, having grown up next to the coast. Pairing this passion with degree-level education has resulted in a strong understanding of many advanced technical aspects of photography, from project to concept to print.

Check out James Fortunes work, and find out more here: https://jameswfortune.co.uk/

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