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Black Friday Sale

The South West Optics Black Friday Sale is bigger than ever, running from 1st November to 11:59 PM on 9th December, giving you over 5 weeks of incredible savings!

Use discount code SW7BF for 7% off your purchase. Apply discount code at checkout. Please note: Excludes preowned, ex-demo, OBR items, Swarovski Optik, Hawke, HIKMICRO, and select new releases such as Zeiss Conquest HDX.

We’re offering the best deals throughout the sale—be sure to check back often for new offers and surprises. More announcements will be coming in the weeks ahead.

Stay in the know by following us on social media and subscribing to our newsletter for updates on the latest deals.

Don’t wait—shop now, save more, and enjoy the perks of Black Friday like never before!

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  • GPO Rangeguide 10x32 LRF 2800m Laser Rangefinder Binoculars
    GPO Rangeguide 10x32 LRF 2800m Laser Rangefinder Binoculars
    £799.95 - £799.95
    £799.95
    £799.95 - £799.95
    £799.95
    Finance from £65.45 per month

    GPO Rangeguide 10x32 LRF 2800m Laser Rangefinder Binoculars

    GPO
    Only 1 left!

    The x32 RANGEGUIDE weighs only an incredible 700g and is extremely compact. The highly coated HD lens system with red OLED display shines with bril...

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    £799.95 - £799.95
    £799.95
    £799.95 - £799.95
    £799.95
  • GPO Rangeguide 10x50 LRF 2800m Laser Rangefinder Binoculars
    GPO Rangeguide 10x50 LRF 2800m Laser Rangefinder Binoculars
    £1,249.95 - £1,249.95
    £1,249.95
    £1,249.95 - £1,249.95
    £1,249.95
    Finance from £102.26 per month

    GPO Rangeguide 10x50 LRF 2800m Laser Rangefinder Binoculars

    GPO
    Only 1 left!

    The RANGEGUIDE 2800 impresses with features that are hard to find in this price-performance class. Again, we use a magnesium housing to achieve max...

    View full details
    £1,249.95 - £1,249.95
    £1,249.95
    £1,249.95 - £1,249.95
    £1,249.95
  • GPO Rangeguide 8x32 LRF 2800m Laser Rangefinder Binoculars
    GPO Rangeguide 8x32 LRF 2800m Laser Rangefinder Binoculars
    Sold out
    £799.95 - £799.95
    £799.95
    £799.95 - £799.95
    £799.95

    GPO Rangeguide 8x32 LRF 2800m Laser Rangefinder Binoculars

    GPO
    Out of stock

    The x32 RANGEGUIDE weighs only an incredible 700g and is extremely compact. The highly coated HD lens system with red OLED display shines with bril...

    View full details
    £799.95 - £799.95
    £799.95
    £799.95 - £799.95
    £799.95
    Sold out
  • GPO Rangeguide 8x50 LRF 2800m Laser Rangefinder Binoculars
    GPO Rangeguide 8x50 LRF 2800m Laser Rangefinder Binoculars
    £1,129.95 - £1,129.95
    £1,129.95
    £1,129.95 - £1,129.95
    £1,129.95
    Finance from £92.45 per month

    GPO Rangeguide 8x50 LRF 2800m Laser Rangefinder Binoculars

    GPO
    Only 1 left!

    The RANGEGUIDE 2800 impresses with features that are hard to find in this price-performance class. Again, we use a magnesium housing to achieve max...

    View full details
    £1,129.95 - £1,129.95
    £1,129.95
    £1,129.95 - £1,129.95
    £1,129.95
  • IRay FH35R V2 640x512 12um <20mK Laser Range Finder Thermal Monocular
    Save 26% Save %
    £1,899.99
    £1,899.99 - £1,899.99
    £1,899.99
    £1,399.00
    £1,399.00 - £1,399.00
    £1,399.00

    IRay FH35R V2 640x512 12um <20mK Laser Range Finder Thermal Monocular

    InfiRay
    Only 2 left!

    The IRay FH35R V2 640x512 12μm Laser Range Finder Thermal Monocular offers cutting-edge thermal imaging with a 12μm sensor, enhanced sensitivity (N...

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    £1,899.99
    £1,899.99 - £1,899.99
    £1,899.99
    £1,399.00
    £1,399.00 - £1,399.00
    £1,399.00
    Save 26% Save %
  • Kowa 50mm Straight Spotting Scope with 20-40x Zoom Eyepiece
    Kowa 50mm Straight Spotting Scope with 20-40x Zoom Eyepiece
    Save 10% Save %
    £289.00
    £289.00 - £289.00
    £289.00
    £259.00
    £259.00 - £259.00
    £259.00

    Kowa 50mm Angled Spotting Scope with 20-40x Zoom Eyepiece

    Kowa
    Only 3 left!

    TSN-500 is fully waterproof and nitrogen filled, this tough little scope is designed to perform in harsh environments. Weighing only 400g, the TSN-...

    View full details
    £289.00
    £289.00 - £289.00
    £289.00
    £259.00
    £259.00 - £259.00
    £259.00
    Save 10% Save %
  • Kowa 50mm Straight Spotting Scope with 20-40x Zoom Eyepiece
    Kowa 50mm Straight Spotting Scope with 20-40x Zoom Eyepiece
    Save 10% Save %
    £289.00
    £289.00 - £289.00
    £289.00
    £259.00
    £259.00 - £259.00
    £259.00

    Kowa 50mm Straight Spotting Scope with 20-40x Zoom Eyepiece

    Kowa
    Only 1 left!

    TSN-500 is fully waterproof and nitrogen filled, this tough little scope is designed to perform in harsh environments. Weighing only 400g, the TSN-...

    View full details
    £289.00
    £289.00 - £289.00
    £289.00
    £259.00
    £259.00 - £259.00
    £259.00
    Save 10% Save %
  • Kowa 15mm 15-45x Prominar Angled Spotting Scope with Fluorite Crystal Lens
    Kowa 15mm 15-45x Prominar Angled Spotting Scope with Fluorite Crystal Lens
    Save 8% Save %
    £1,729.00
    £1,729.00 - £1,729.00
    £1,729.00
    £1,599.00
    £1,599.00 - £1,599.00
    £1,599.00
    Finance from £130.81 per month

    Kowa 55mm 15-45x Prominar Angled Spotting Scope with Fluorite Crystal Lens

    Kowa
    Only 3 left!

    At the heart of the TSN-550 PROMINAR series spotting scope beats a fluorite crystal objective lens. This natural mineral has an outstanding feature...

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    £1,729.00
    £1,729.00 - £1,729.00
    £1,729.00
    £1,599.00
    £1,599.00 - £1,599.00
    £1,599.00
    Save 8% Save %
  • Kowa 6x30 YF II Porro Prism Binocular
    Kowa 6x30 YF II Porro Prism Binocular
    £149.00 - £149.00
    £149.00
    £149.00 - £149.00
    £149.00

    Kowa 6x30 YF II Porro Prism Binocular

    Kowa
    Only 2 left!

    Kowa have infused over half a century of heritage in optics design and production into the YFII Series, which boasts top end features such as Kowa ...

    View full details
    £149.00 - £149.00
    £149.00
    £149.00 - £149.00
    £149.00
  • Kowa 8x30 YF II Porro Prism Binocular
    Kowa 8x30 YF II Porro Prism Binocular
    £169.00 - £169.00
    £169.00
    £169.00 - £169.00
    £169.00

    Kowa 8x30 YF II Porro Prism Binocular

    Kowa
    Only 1 left!

    Kowa have infused over half a century of heritage in optics design and production into the YFII Series, which boasts top end features such as Kowa ...

    View full details
    £169.00 - £169.00
    £169.00
    £169.00 - £169.00
    £169.00
  • KOWA BDII 10x32 Wide Angle Binoculars with XD Lens
    KOWA BDII 10x32 Wide Angle Binoculars with XD Lens
    Save 3% Save %
    £399.00
    £399.00 - £399.00
    £399.00
    £389.00
    £389.00 - £389.00
    £389.00
    Finance from £31.81 per month

    Kowa BDII 10x32 Wide Angle Binoculars with XD Lens

    Kowa
    Only 1 left!

    One of the stand-out optical features of the new BDII-XD series is their enviable large field of view, boasting class leading wide angle performanc...

    View full details
    £399.00
    £399.00 - £399.00
    £399.00
    £389.00
    £389.00 - £389.00
    £389.00
    Save 3% Save %
  • KOWA BDII 6.5x32 XD Wide Angle Binoculars
    KOWA BDII 6.5x32 XD Wide Angle Binoculars
    Save 5% Save %
    £389.00
    £389.00 - £389.00
    £389.00
    £369.00
    £369.00 - £369.00
    £369.00
    Finance from £30.18 per month

    KOWA BDII 6.5x32 XD Wide Angle Binoculars

    Kowa
    Only 2 left!

    One of the stand-out optical features of the new BDII-XD series is their enviable large fi eld of view, boasting class leading wide angle performan...

    View full details
    £389.00
    £389.00 - £389.00
    £389.00
    £369.00
    £369.00 - £369.00
    £369.00
    Save 5% Save %
  • Kowa C-55A Stay on Case for TSN-55S Angled Spotting Scope
    Sold out
    £169.00 - £169.00
    £169.00
    £169.00 - £169.00
    £169.00

    Kowa C-55A Stay on Case for TSN-55S Angled Spotting Scope

    Kowa
    Out of stock

    Made in Germany, these new cases feature premium, high-grade neoprene with stylish leather accents. The unique modular design, consisting of four p...

    View full details
    £169.00 - £169.00
    £169.00
    £169.00 - £169.00
    £169.00
    Sold out
  • Kowa C-55S Stay on Case for TSN-55S Straight Spotting Scope
    £169.00 - £169.00
    £169.00
    £169.00 - £169.00
    £169.00

    Kowa C-55S Stay on Case for TSN-55S Straight Spotting Scope

    Kowa
    Only 1 left!

    Crafted in Germany, this premium case utilises high-grade neoprene with elegant leather details. The unique modular design, consisting of four prot...

    View full details
    £169.00 - £169.00
    £169.00
    £169.00 - £169.00
    £169.00
  • Kowa C-99A-N Stay on Neoprene Case for TSN-99A Angled Spotting Scope
    Kowa C-99A-N Stay on Neoprene Case for TSN-99A Angled Spotting Scope
    £209.00 - £209.00
    £209.00
    £209.00 - £209.00
    £209.00

    Kowa C-99A-N Stay on Neoprene Case for TSN-99A Angled Spotting Scope

    Kowa
    Only 1 left!

    The latest addition to the Kowa EQUIP accessory range - A luxury neoprene stay-on case specially designed for the TSN-99A. Made in Germany - these ...

    View full details
    £209.00 - £209.00
    £209.00
    £209.00 - £209.00
    £209.00
  • Kowa Neoprene Stay-on-Case for TSN-88 - Angled
    Kowa Neoprene Stay-on-Case for TSN-88 - Angled
    £199.00 - £199.00
    £199.00
    £199.00 - £199.00
    £199.00

    Kowa Neoprene Stay-on-Case for TSN-88 - Angled

    Kowa
    Only 1 left!

    The Kowa EQUIP luxury neoprene stay-on case for the TSN-88A offers premium protection with its high-grade neoprene construction and leather accents...

    View full details
    £199.00 - £199.00
    £199.00
    £199.00 - £199.00
    £199.00
  • Kowa Neoprene Stay-on-Case for TSN-99 - Straight
    Kowa Neoprene Stay-on-Case for TSN-99 - Straight
    £209.00 - £209.00
    £209.00
    £209.00 - £209.00
    £209.00

    Kowa Neoprene Stay-on-Case for TSN-99 - Straight

    Kowa
    Only 1 left!

    The Kowa EQUIP luxury neoprene stay-on case for the TSN-99S, crafted in Germany, combines high-grade neoprene with leather accents for a touch of s...

    View full details
    £209.00 - £209.00
    £209.00
    £209.00 - £209.00
    £209.00
  • Kowa SV II 10x25 Compact Pocket Binoculars
    Kowa SV II 10x25 Compact Pocket Binoculars
    Sold out
    £119.00
    £119.00 - £119.00
    £119.00
    £109.00
    £109.00 - £109.00
    £109.00

    Kowa SV II 10x25 Compact Pocket Binoculars

    Kowa
    Out of stock

    The Kowa SV II 10x25 binocular has all lenses and prisms fully multi-coated providing superior optical performance particularly at this small size....

    View full details
    £119.00
    £119.00 - £119.00
    £119.00
    £109.00
    £109.00 - £109.00
    £109.00
    Sold out
  • Save 9% Save %
    £109.00
    £109.00 - £109.00
    £109.00
    £99.00
    £99.00 - £99.00
    £99.00

    Kowa SV II 8x25 Compact Pocket Binoculars

    Kowa
    Only 1 left!

    The Kowa SV II 8x25 binocular has all lenses and prisms fully multi-coated providing superior optical performance particularly at this small size. ...

    View full details
    £109.00
    £109.00 - £109.00
    £109.00
    £99.00
    £99.00 - £99.00
    £99.00
    Save 9% Save %
  • Kowa TSN 88A Prominar Angled Body Spotting Scope and 25-60x Wide Zoom Eyepiece with Free Kowa Stay-On Case
    Sold out
    £3,369.00
    £3,369.00 - £3,369.00
    £3,369.00
    £3,139.00
    £3,139.00 - £3,139.00
    £3,139.00

    Kowa TSN 88A Prominar Angled Body Spotting Scope and 25-60x Wide Zoom Eyepiece with Free Kowa Stay-On Case

    Kowa
    Out of stock

    When crafting the new TSN-88 PROMINAR SERIES, Kowa went back to its roots in optical design. Roots that have made it one of the most popular spotti...

    View full details
    £3,369.00
    £3,369.00 - £3,369.00
    £3,369.00
    £3,139.00
    £3,139.00 - £3,139.00
    £3,139.00
    Sold out
  • Kowa TSN 99A Prominar Angled Spotting Scope with 30-70x Wide Angle Zoom Eyepiece
    Kowa TSN 99A Prominar Angled Spotting Scope with 30-70x Wide Angle Zoom Eyepiece
    Save 6% Save %
    £3,919.00
    £3,919.00 - £3,919.00
    £3,919.00
    £3,699.00
    £3,699.00 - £3,699.00
    £3,699.00
    Finance from £302.63 per month

    Kowa TSN 99A Prominar Angled Spotting Scope with 30-70x Wide Angle Zoom Eyepiece

    Kowa
    Only 1 left!

    Immerse yourself in unparalleled clarity with its remarkable 99mm pure fluorite crystal objective lens, delivering pristine images that redefine pr...

    View full details
    £3,919.00
    £3,919.00 - £3,919.00
    £3,919.00
    £3,699.00
    £3,699.00 - £3,699.00
    £3,699.00
    Save 6% Save %
  • Kowa PROMINAR 17-40x Fluorite Crystal Angled Compact Spotting Scope
    Kowa PROMINAR 17-40x Fluorite Crystal Angled Compact Spotting Scope
    £2,089.00 - £2,089.00
    £2,089.00
    £2,089.00 - £2,089.00
    £2,089.00
    Finance from £170.90 per month

    Kowa TSN-55A PROMINAR 17-40x Fluorite Crystal Angled Compact Spotting Scope

    Kowa
    Only 2 left!

    At the core of the TSN-55A PROMINAR series spotting scope is a fluorite crystal objective lens. This mineral boasts extremely low dispersion, a fea...

    View full details
    £2,089.00 - £2,089.00
    £2,089.00
    £2,089.00 - £2,089.00
    £2,089.00
  • Kowa PROMINAR 17-40x Fluorite Crystal Straight Compact Spotting Scope
    Kowa PROMINAR 17-40x Fluorite Crystal Straight Compact Spotting Scope
    £2,089.00 - £2,089.00
    £2,089.00
    £2,089.00 - £2,089.00
    £2,089.00
    Finance from £170.90 per month

    Kowa TSN-55S PROMINAR 17-40x Fluorite Crystal Straight Compact Spotting Scope

    Kowa
    Only 1 left!

    At the core of the TSN-55S PROMINAR series spotting scope is a fluorite crystal objective lens. This mineral boasts extremely low dispersion, a fea...

    View full details
    £2,089.00 - £2,089.00
    £2,089.00
    £2,089.00 - £2,089.00
    £2,089.00
  • Kowa TSN-99S PROMINAR 30-70x Straight Zoom Spotting Scope Kit, Includes TE-11WZ II 30-70x wide zoom Eyepeice
    Kowa TSN-99S PROMINAR 30-70x Straight Zoom Spotting Scope Kit, Includes TE-11WZ II 30-70x wide zoom Eyepeice
    Save 6% Save %
    £3,919.00
    £3,919.00 - £3,919.00
    £3,919.00
    £3,699.00
    £3,699.00 - £3,699.00
    £3,699.00
    Finance from £302.63 per month

    Kowa TSN-99S PROMINAR 30-70x Straight Zoom Spotting Scope Kit, Includes TE-11WZ II 30-70x wide zoom Eyepeice

    Kowa
    Only 1 left!

    Immerse yourself in unparalleled clarity with its exceptional 99mm pure fluorite crystal objective lens, delivering images of the utmost precision ...

    View full details
    £3,919.00
    £3,919.00 - £3,919.00
    £3,919.00
    £3,699.00
    £3,699.00 - £3,699.00
    £3,699.00
    Save 6% Save %