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Black Friday Sale

The South West Optics Black Friday Sale is bigger than ever, running from 1st November to 11:59 PM on 9th December, giving you over 5 weeks of incredible savings!

Use discount code SW7BF for 7% off your purchase. Apply discount code at checkout. Please note: Excludes preowned, ex-demo, OBR items, Swarovski Optik, Hawke, HIKMICRO, and select new releases such as Zeiss Conquest HDX.

We’re offering the best deals throughout the sale—be sure to check back often for new offers and surprises. More announcements will be coming in the weeks ahead.

Stay in the know by following us on social media and subscribing to our newsletter for updates on the latest deals.

Don’t wait—shop now, save more, and enjoy the perks of Black Friday like never before!

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  • EZVIZ 600Watt PS600 607Wh Portable Power Station
    EZVIZ 600Watt PS600 607Wh Portable Power Station
    £374.99 - £374.99
    £374.99
    £374.99 - £374.99
    £374.99

    EZVIZ 600Watt PS600 607Wh Portable Power Station

    EZVIZ
    Only 1 left!

    The PS600 Portable Power Station from EZVIZ – your reliable and versatilepower companion for all your outdoor adventures. This compact and lightwei...

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    £374.99 - £374.99
    £374.99
    £374.99 - £374.99
    £374.99
  • Field Optics Research Extended Handle Pan Head
    Field Optics Research Extended Handle Pan Head
    Sold out
    £59.95
    £59.95 - £59.95
    £59.95
    £49.95
    £49.95 - £49.95
    £49.95

    Field Optics Research Extended Handle Pan Head

    Field Optics Research
    Out of stock

    Great Pan Head for both sport optics and photography. Long control arm for precision control Adjustable and reversible control arm Bubble Level

    £59.95
    £59.95 - £59.95
    £59.95
    £49.95
    £49.95 - £49.95
    £49.95
    Sold out
  • Field Optics Research Fluid Video Head
    Field Optics Research Fluid Video Head
    Save 7% Save %
    £139.95
    £139.95 - £139.95
    £139.95
    £129.95
    £129.95 - £129.95
    £129.95

    Field Optics Research Fluid Video Head

    Field Optics Research
    Only 1 left!

    Precision Video head for both sport optics and video.Great option for NightScape Photography.Long control arm for precision control.Foam control ar...

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    £139.95
    £139.95 - £139.95
    £139.95
    £129.95
    £129.95 - £129.95
    £129.95
    Save 7% Save %
  • Field Optics Research QR44 Arca-Type QR Plate
    Save 10% Save %
    £19.95
    £19.95 - £19.95
    £19.95
    £17.95
    £17.95 - £17.95
    £17.95

    Field Optics Research QR44 Arca-Type QR Plate

    Field Optics Research
    Only 1 left!

    The QR44 Arca-Type QR Plate for FBH-44D from Field Optics Research has a 1/4"-20 threaded camera mount on top, and dual safety stops on the bottom ...

    View full details
    £19.95
    £19.95 - £19.95
    £19.95
    £17.95
    £17.95 - £17.95
    £17.95
    Save 10% Save %
  • Fujinon 7x50 WPC-XL Mariner Binoculars
    £268.95 - £268.95
    £268.95
    £268.95 - £268.95
    £268.95

    Fujinon 7x50 WPC-XL Binoculars with Built in Compass Includes Soft Case

    Fujinon
    Only 1 left!

    These are the compass equipped model of the Fujinon 7x50 WPC-XL Mariner Binoculars. A perfect set for the marine environment where you rely on navi...

    View full details
    £268.95 - £268.95
    £268.95
    £268.95 - £268.95
    £268.95
  • Fujinon Hyper Clarity HC 10x42 Binoculars with Soft Case
    £778.95 - £778.95
    £778.95
    £778.95 - £778.95
    £778.95
    Finance from £63.72 per month

    Fujinon Hyper Clarity HC 10x42 Binoculars with Soft Case

    Fujinon
    Only 1 left!

    Introducing the extraordinary optical prowess of Fujifilm's cutting-edge technology, exemplified by their remarkable SUPER EBC FUJINON multi-coatin...

    View full details
    £778.95 - £778.95
    £778.95
    £778.95 - £778.95
    £778.95
  • Fujinon Hyper Clarity HC 8x42 Binoculars with Soft Case
    £738.95 - £738.95
    £738.95
    £738.95 - £738.95
    £738.95
    Finance from £60.45 per month

    Fujinon Hyper Clarity HC 8x42 Binoculars with Soft Case

    Fujinon
    Only 1 left!

    Introducing the extraordinary optical prowess of Fujifilm's cutting-edge technology, exemplified by their remarkable SUPER EBC FUJINON multi-coatin...

    View full details
    £738.95 - £738.95
    £738.95
    £738.95 - £738.95
    £738.95
  • Fujinon TS 12x28 Binoculars with Soft Case
    £599.95 - £599.95
    £599.95
    £599.95 - £599.95
    £599.95
    Finance from £49.08 per month

    Fujinon TS 12x28 Binoculars with Soft Case

    Fujinon
    Only 2 left!

    Compact and lightweight with a stabilization correction, make these binoculars the perfect companion in a wide range of settings. An electronic gyr...

    View full details
    £599.95 - £599.95
    £599.95
    £599.95 - £599.95
    £599.95
  • Fujinon TS 16x28 Binoculars with Soft Case
    Sold out
    £648.95 - £648.95
    £648.95
    £648.95 - £648.95
    £648.95

    Fujinon TS 16x28 Binoculars with Soft Case

    Fujinon
    Out of stock

    Compact and lightweight with a stabilization correction, make these binoculars the perfect companion in a wide range of settings. An electronic ...

    View full details
    £648.95 - £648.95
    £648.95
    £648.95 - £648.95
    £648.95
    Sold out
  • Sold out
    £419.00
    £419.00 - £419.00
    £419.00
    £349.95
    £349.95 - £349.95
    £349.95

    German Precision Optics Passion ED 8x32 Binoculars

    German Precision Optics
    Out of stock

    The GPO Passion ED 8x32 Binoculars provide an excellent introduction to premium observation optics with outstanding value for money.  F...

    View full details
    £419.00
    £419.00 - £419.00
    £419.00
    £349.95
    £349.95 - £349.95
    £349.95
    Sold out
  • German Precision Optics PASSION SD 10x26 Binoculars - Black
    German Precision Optics PASSION SD 10x26 Binoculars - Black
    £279.99 - £279.99
    £279.99
    £279.99 - £279.99
    £279.99

    German Precision Optics PASSION SD 10x26 Binoculars - Black

    German Precision Optics
    Only 1 left!

    The advantages of the PASSION™ SD 8×26 and 10×26 binoculars are their compact design and handiness. This makes them the perfect companion for trave...

    View full details
    £279.99 - £279.99
    £279.99
    £279.99 - £279.99
    £279.99
  • German Precision Optics PASSION SD 10x34 Binoculars - Black
    German Precision Optics PASSION SD 10x34 Binoculars - Black
    £309.99 - £309.99
    £309.99
    £309.99 - £309.99
    £309.99

    German Precision Optics PASSION SD 10x34 Binoculars - Black

    German Precision Optics
    Only 1 left!

    The PASSION™ SD 8×34 and 10×34 are super-compact and lightweight despite their performance, and thanks to the larger objective lens diameter they a...

    View full details
    £309.99 - £309.99
    £309.99
    £309.99 - £309.99
    £309.99
  • German Precision Optics PASSION SD 10x42 Binoculars - Black
    German Precision Optics PASSION SD 10x42 Binoculars - Black
    Sold out
    £329.99 - £329.99
    £329.99
    £329.99 - £329.99
    £329.99

    German Precision Optics PASSION SD 10x42 Binoculars - Black

    German Precision Optics
    Out of stock

    The PASSION™ SD 8×42 and 10×42 with the x42 objective capture residual light very well and enable observation experiences deep into the twilight. T...

    View full details
    £329.99 - £329.99
    £329.99
    £329.99 - £329.99
    £329.99
    Sold out
  • German Precision Optics PASSION SD 8x26 Binoculars - Black
    German Precision Optics PASSION SD 8x26 Binoculars - Black
    £279.99 - £279.99
    £279.99
    £279.99 - £279.99
    £279.99

    German Precision Optics PASSION SD 8x26 Binoculars - Black

    German Precision Optics
    Only 1 left!

    The advantages of the PASSION™ SD 8×26 and 10×26 binoculars are their compact design and handiness. This makes them the perfect companion for trave...

    View full details
    £279.99 - £279.99
    £279.99
    £279.99 - £279.99
    £279.99
  • German Precision Optics PASSION SD 8x34 Binoculars - Black
    German Precision Optics PASSION SD 8x34 Binoculars - Black
    £309.99 - £309.99
    £309.99
    £309.99 - £309.99
    £309.99

    German Precision Optics PASSION SD 8x34 Binoculars - Black

    German Precision Optics
    Only 1 left!

    The PASSION™ SD 8×34 and 10×34 are super-compact and lightweight despite their performance, and thanks to the larger objective lens diameter they a...

    View full details
    £309.99 - £309.99
    £309.99
    £309.99 - £309.99
    £309.99
  • German Precision Optics PASSION SD 8x42 Binoculars - Black
    German Precision Optics PASSION SD 8x42 Binoculars - Black
    £329.99 - £329.99
    £329.99
    £329.99 - £329.99
    £329.99

    German Precision Optics PASSION SD 8x42 Binoculars - Black

    German Precision Optics
    Only 1 left!

    The PASSION™ SD 8×42 and 10×42 with the x42 objective capture residual light very well and enable observation experiences deep into the twilight. T...

    View full details
    £329.99 - £329.99
    £329.99
    £329.99 - £329.99
    £329.99
  • GPO Passion ED 10x32 Ultra-Compact Black/Orange Binoculars
    £369.95 - £369.95
    £369.95
    £369.95 - £369.95
    £369.95
    Finance from £30.26 per month

    GPO Passion ED 10x32 Ultra-Compact Black/Orange Binoculars

    GPO
    Only 1 left!

    PASSION™ ED 8x/10x 32mm binoculars are our most compact and lightweight binoculars and offer the perfect entry into the world of high quality obser...

    View full details
    £369.95 - £369.95
    £369.95
    £369.95 - £369.95
    £369.95
  • GPO Passion ED 10x42 Black Binoculars
    Sold out
    £389.95 - £389.95
    £389.95
    £389.95 - £389.95
    £389.95

    GPO Passion ED 10x42 Black Binoculars

    GPO
    Out of stock

    PASSION™ ED binoculars offer the perfect entry into the world of high-quality observation optics at an unbeatable price-performance ratio. The slim...

    View full details
    £389.95 - £389.95
    £389.95
    £389.95 - £389.95
    £389.95
    Sold out
  • GPO Passion ED 10x56 Black Binoculars
    £599.95 - £599.95
    £599.95
    £599.95 - £599.95
    £599.95
    Finance from £49.08 per month

    GPO Passion ED 10x56 Black Binoculars

    GPO
    Only 2 left!

    PASSION™ ED binoculars offer the perfect entry into the world of high-quality observation optics at an unbeatable price-performance ratio. The slim...

    View full details
    £599.95 - £599.95
    £599.95
    £599.95 - £599.95
    £599.95
  • GPO Passion ED 8x32 Ultra-Compact Black/Orange Binoculars
    £348.95 - £348.95
    £348.95
    £348.95 - £348.95
    £348.95
    Finance from £28.54 per month

    GPO Passion ED 8x32

    GPO
    Only 1 left!

    PASSION™ ED 8x/10x 32mm binoculars are our most compact and lightweight binoculars and offer the perfect entry into the world of high quality obser...

    View full details
    £348.95 - £348.95
    £348.95
    £348.95 - £348.95
    £348.95
  • GPO Passion ED 8x42 Black Binoculars
    Sold out
    £369.95 - £369.95
    £369.95
    £369.95 - £369.95
    £369.95

    GPO Passion ED 8x42 Black Binoculars

    GPO
    Out of stock

    PASSION™ ED binoculars offer the perfect entry into the world of high-quality observation optics at an unbeatable price-performance ratio. The slim...

    View full details
    £369.95 - £369.95
    £369.95
    £369.95 - £369.95
    £369.95
    Sold out
  • GPO Passion ED 8x42 Black/Brown Binoculars
    Sold out
    £369.95 - £369.95
    £369.95
    £369.95 - £369.95
    £369.95

    GPO Passion ED 8x42 Black/Brown Binoculars

    GPO
    Out of stock

    PASSION™ ED binoculars offer the perfect entry into the world of high-quality observation optics at an unbeatable price-performance ratio. The slim...

    View full details
    £369.95 - £369.95
    £369.95
    £369.95 - £369.95
    £369.95
    Sold out
  • GPO Passion HD 10x42 Black Binoculars
    GPO Passion HD 10x42 Black Binoculars
    £829.95 - £829.95
    £829.95
    £829.95 - £829.95
    £829.95
    Finance from £67.90 per month

    GPO Passion HD 10x42 Black Binoculars

    GPO
    Only 1 left!

    PASSION™ HD products represent the absolute premium class from GPO. HD optics design combined with state-of-the-art multi-layer coatings creates op...

    View full details
    £829.95 - £829.95
    £829.95
    £829.95 - £829.95
    £829.95
  • GPO Passion HD 8x42 Black Binoculars
    GPO Passion HD 8x42 Black Binoculars
    Sold out
    £799.95 - £799.95
    £799.95
    £799.95 - £799.95
    £799.95

    GPO Passion HD 8x42 Black Binoculars

    GPO
    Out of stock

    PASSION™ HD products represent the absolute premium class from GPO. HD optics design combined with state-of-the-art multi-layer coatings creates op...

    View full details
    £799.95 - £799.95
    £799.95
    £799.95 - £799.95
    £799.95
    Sold out