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Black Friday Sale

The South West Optics Black Friday Sale is bigger than ever, running from 1st November to 11:59 PM on 9th December, giving you over 5 weeks of incredible savings!

Use discount code SW7BF for 7% off your purchase. Apply discount code at checkout. Please note: Excludes preowned, ex-demo, OBR items, Swarovski Optik, Hawke, HIKMICRO, and select new releases such as Zeiss Conquest HDX.

We’re offering the best deals throughout the sale—be sure to check back often for new offers and surprises. More announcements will be coming in the weeks ahead.

Stay in the know by following us on social media and subscribing to our newsletter for updates on the latest deals.

Don’t wait—shop now, save more, and enjoy the perks of Black Friday like never before!

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  • Athlon Midas G2 12x50 UHD Binocular
    Athlon Midas G2 12x50 UHD Binocular
    Save 6% Save %
    £499.95
    £499.95 - £499.95
    £499.95
    £469.95
    £469.95 - £469.95
    £469.95
    Finance from £38.45 per month

    Athlon Midas G2 12x50 UHD Binocular

    Athlon
    Only 2 left!

    The rugged benchmark for all-weather brightness and clarity, Midas G2 UHD roof-prism binoculars are light and slim thanks to a magnesium chassis. W...

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    £499.95
    £499.95 - £499.95
    £499.95
    £469.95
    £469.95 - £469.95
    £469.95
    Save 6% Save %
  • Athlon Midas G2 8x42 UHD Binoculars
    Athlon Midas G2 8x42 UHD Binoculars
    Save 8% Save %
    £379.95
    £379.95 - £379.95
    £379.95
    £349.95
    £349.95 - £349.95
    £349.95
    Finance from £28.63 per month

    Athlon Midas G2 8x42 UHD Binoculars

    Athlon
    Only 2 left!

    The rugged benchmark for all-weather brightness and clarity, the Athlon Midas G2 8x42 UHD roof-prism binoculars are light and slim thanks to a magn...

    View full details
    £379.95
    £379.95 - £379.95
    £379.95
    £349.95
    £349.95 - £349.95
    £349.95
    Save 8% Save %
  • Athlon Midas G2 Pro UHD 12x50 Full Size Binoculars
    Athlon Midas G2 Pro UHD 12x50 Full Size Binoculars
    £509.95 - £509.95
    £509.95
    £509.95 - £509.95
    £509.95
    Finance from £41.72 per month

    Athlon Midas G2 Pro UHD 12x50 Full Size Binoculars

    Athlon
    Only 1 left!

    The Midas G2 Pro gives an edge by providing a massive field of view and ample magnification. The new TBR reticle provides a clean and unobtrusive r...

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    £509.95 - £509.95
    £509.95
    £509.95 - £509.95
    £509.95
  • Athlon Midas G2 UHD 10x50 Roof-Prism Binoculars
    Athlon Midas G2 UHD 10x50 Roof-Prism Binoculars
    Save 4% Save %
    £455.95
    £455.95 - £455.95
    £455.95
    £439.95
    £439.95 - £439.95
    £439.95
    Finance from £35.99 per month

    Athlon Midas G2 UHD 10x50 Roof-Prism Binoculars

    Athlon
    Only 2 left!

    The rugged benchmark for all-weather brightness and clarity, Midas G2 UHD roof-prism binoculars are light and slim thanks to a magnesium chassis. W...

    View full details
    £455.95
    £455.95 - £455.95
    £455.95
    £439.95
    £439.95 - £439.95
    £439.95
    Save 4% Save %
  • £127.95 - £127.95
    £127.95
    £127.95 - £127.95
    £127.95

    Athlon Neos G2 HD 10x42 Full Size Weatherproof Binoculars

    Athlon
    Only 1 left!

    Athlon constructs optics to withstand the elements, regardless of the binocular classification. They reckon if you spend any time outdoors, you'll ...

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    £127.95 - £127.95
    £127.95
    £127.95 - £127.95
    £127.95
  • Athlon Neos G2 HD 8x42 Full Size Weatherproof Binoculars
    Athlon Neos G2 HD 8x42 Full Size Weatherproof Binoculars
    £114.95 - £114.95
    £114.95
    £114.95 - £114.95
    £114.95

    Athlon Neos G2 HD 8x42 Full Size Weatherproof Binoculars

    Athlon
    Only 1 left!

    The Neos G2 series of weatherproof binoculars are built tough, with a composite chassis that’s O-ring sealed and nitrogen purged for 100% waterproo...

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    £114.95 - £114.95
    £114.95
    £114.95 - £114.95
    £114.95
  • Athlon Optics Cronus G2 UHD 15x56 Binoculars
    Athlon Optics Cronus G2 UHD 15x56 Binoculars
    £791.40 - £791.40
    £791.40
    £791.40 - £791.40
    £791.40
    Finance from £64.67 per month

    Athlon Optics Cronus G2 UHD 15x56 Binoculars

    Athlon
    Only 1 left!

    The Athlon Optics Cronus G2 UHD 15x56 Binoculars are designed with E2ES technology, featuring an edge-to-edge field flattening system that eliminat...

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    £791.40 - £791.40
    £791.40
    £791.40 - £791.40
    £791.40
  • Athlon Talos 20-60x80 Spotting Scope - Tan
    Athlon Talos 20-60x80 Spotting Scope - Tan
    Sold out
    £199.95
    £199.95 - £199.95
    £199.95
    £179.95
    £179.95 - £179.95
    £179.95

    Athlon Talos 20-60x80 Angled Spotting Scope - Tan

    Athlon
    Out of stock

    The Athlon Talos spotting scope features our fully multi-coated lenses and K9 prisms with silver coating. They bring great clarity and brightness w...

    View full details
    £199.95
    £199.95 - £199.95
    £199.95
    £179.95
    £179.95 - £179.95
    £179.95
    Sold out
  • Athlon Talos 20-60x80 Green Angled Spotting Scope with Table-Top Tripod
    Athlon Talos 20-60x80 Green Angled Spotting Scope with Table-Top Tripod
    Sold out
    £219.95 - £219.95
    £219.95
    £219.95 - £219.95
    £219.95

    Athlon Talos 20-60x80 Green Angled Spotting Scope with Table-Top Tripod

    Athlon
    Out of stock

    The Athlon Talos 20-60x80 Green Angled Spotting Scope is meticulously crafted to cater to both optical aficionados and outdoor enthusiasts alike. E...

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    £219.95 - £219.95
    £219.95
    £219.95 - £219.95
    £219.95
    Sold out
  • Base Optics 400m Day / Night Vision Viewer
    Base Optics 400m Day / Night Vision Viewer
    Sold out
    £222.00
    £222.00 - £222.00
    £222.00
    £169.95
    £169.95 - £169.95
    £169.95

    Base Optics 400m Digital Day / Night Vision Viewer

    Base Optics
    Out of stock

    The Base Optics 400m Day / Night Vision Viewer is a fantastic affordable Night Vision unit. Featuring a high definition CMOS sensor that provides t...

    View full details
    £222.00
    £222.00 - £222.00
    £222.00
    £169.95
    £169.95 - £169.95
    £169.95
    Sold out
  • BASE Optics Ball Head Carbon Fibre Tripod (10kg Load)
    BASE Optics Ball Head Carbon Fibre Tripod (10kg Load)
    Sold out
    £129.95 - £129.95
    £129.95
    £129.95 - £129.95
    £129.95

    BASE Optics Ball Arca Head Carbon Fibre Tripod Monopod (10kg Load)

    Base Optics
    Out of stock

    Quality carbon fibre 25mm tripod legs with 4 sections up to maximum height of 68 inches(1720mm) with 180 degree folding to a 17 inch(431mm) folded ...

    View full details
    £129.95 - £129.95
    £129.95
    £129.95 - £129.95
    £129.95
    Sold out
  • BASE Optics Ball Head Aluminium Tripod (10kg Load)
    BASE Optics Ball Head Aluminium Tripod (10kg Load)
    Sold out
    £69.95 - £69.95
    £69.95
    £69.95 - £69.95
    £69.95

    BASE Optics Ball Head Aluminium Tripod (10kg Load)

    Base Optics
    Out of stock

    The BASE Optics Ball Head Aluminium Tripod is a versatile and reliable companion for your optical needs such as Photography and Wildlife Watching. ...

    View full details
    £69.95 - £69.95
    £69.95
    £69.95 - £69.95
    £69.95
    Sold out
  • Billingham Galbin Binocular Case for 10x42 Binoculars / Small Cameras - Sage FibreNyte / Chocolate Leather
    Billingham Galbin Binocular Case for 10x42 Binoculars / Small Cameras - Sage FibreNyte / Chocolate Leather
    Sold out
    £173.00 - £173.00
    £173.00
    £173.00 - £173.00
    £173.00

    Billingham Galbin Binocular Case for 10x42 Binoculars / Small Cameras - Sage FibreNyte / Chocolate Leather

    Billingham
    Out of stock

    Store your binoculars in style with the Galbin 10, fitting most 10x42 binos or many small cameras. Attach to a normal waist belt or use the include...

    View full details
    £173.00 - £173.00
    £173.00
    £173.00 - £173.00
    £173.00
    Sold out
  • Billingham Galbin Binocular Case for 8x32 / 8x42 Binoculars - Sage FibreNyte / Chocolate Leather
    Billingham Galbin Binocular Case for 8x32 / 8x42 Binoculars - Sage FibreNyte / Chocolate Leather
    £152.00 - £152.00
    £152.00
    £152.00 - £152.00
    £152.00

    Billingham Galbin Binocular Case for 8x32 / 8x42 Binoculars - Sage FibreNyte / Chocolate Leather

    Billingham
    Only 1 left!

    Store your binoculars in style (most 8x32 and 8x42 binos) or small cameras with a pancake lens. Attach to a normal waist belt or use the included, ...

    View full details
    £152.00 - £152.00
    £152.00
    £152.00 - £152.00
    £152.00
  • Bushnell 20MP Prime L20 Tan Low Glow Box Trail Camera
    Bushnell 20MP Prime L20 Tan Low Glow Box Trail Camera
    Save 40% Save %
    £149.00
    £149.00 - £149.00
    £149.00
    £89.95
    £89.95 - £89.95
    £89.95

    Bushnell 20MP Prime L20 Tan Low Glow Box Trail Camera

    Bushnell
    in stock

    Ideal for wildlife observation, security and research, this camera boasts an incredibly swift 0.5-second trigger time. The Bushnell PRIME L20 trail...

    View full details
    £149.00
    £149.00 - £149.00
    £149.00
    £89.95
    £89.95 - £89.95
    £89.95
    Save 40% Save %
  • Bushnell 24MP Prime Combo Tan Low Glow Box Trail Camera
    Sold out
    £185.00
    £185.00 - £185.00
    £185.00
    £89.95
    £89.95 - £89.95
    £89.95

    Bushnell 24MP Prime Combo Tan Low Glow Box Trail Camera

    Bushnell
    Out of stock

    Keep a watchful eye on your favorite outdoor spot around the clock with the new Bushnell Prime Trail Camera. Adjustable settings allow you capture ...

    View full details
    £185.00
    £185.00 - £185.00
    £185.00
    £89.95
    £89.95 - £89.95
    £89.95
    Sold out
  • Bushnell Marine 7x 50 Waterproof/Fogproof BAK4 Porro Prism Binoculars
    Bushnell Marine 7x 50 Waterproof/Fogproof BAK4 Porro Prism Binoculars
    Sold out
    £204.00
    £204.00 - £204.00
    £204.00
    £149.95
    £149.95 - £149.95
    £149.95

    Bushnell Marine 7x 50 Waterproof/Fogproof BAK4 Porro Prism Binoculars

    Bushnell
    Out of stock

    The Bushnell Marine Porro prism binoculars are designed for the boating enthusiast in particular but are also ideal for any demanding environment o...

    View full details
    £204.00
    £204.00 - £204.00
    £204.00
    £149.95
    £149.95 - £149.95
    £149.95
    Sold out
  • Bushnell Powerview 10x50 Full Size Binoculars
    Bushnell Powerview 10x50 Full Size Binoculars
    Sold out
    £76.00
    £76.00 - £76.00
    £76.00
    £49.95
    £49.95 - £49.95
    £49.95

    Bushnell Powerview 10x50 Full Size Binoculars

    Bushnell
    Out of stock

    The Bushnell Powerview 10x50 Full Size Binoculars offer an impressive 10x magnification and a 50mm objective lens, providing bright, clear images a...

    View full details
    £76.00
    £76.00 - £76.00
    £76.00
    £49.95
    £49.95 - £49.95
    £49.95
    Sold out
  • Delta Chase 10x42 ED Binoculars
    Delta Chase 10x42 ED Binoculars
    Save 22% Save %
    £386.00
    £386.00 - £386.00
    £386.00
    £299.95
    £299.95 - £299.95
    £299.95

    Delta Chase 10x42 ED Binoculars

    Delta Optics
    Only 3 left!

    The Delta Chase 10x42 ED are universal binoculars which can be used for nature observation. Carefully selected high-quality grades of glass and a r...

    View full details
    £386.00
    £386.00 - £386.00
    £386.00
    £299.95
    £299.95 - £299.95
    £299.95
    Save 22% Save %
  • Delta Chase 10x50 ED Binoculars
    Delta Chase 10x50 ED Binoculars
    Save 21% Save %
    £412.00
    £412.00 - £412.00
    £412.00
    £326.95
    £326.95 - £326.95
    £326.95

    Delta Chase 10x50 ED Binoculars

    Delta Optics
    Only 1 left!

    The Delta Chase 10x50 ED are universal binocular used for nature observation. The Delta Chase 10x50 ED Binoculars combine resolution, good contrast...

    View full details
    £412.00
    £412.00 - £412.00
    £412.00
    £326.95
    £326.95 - £326.95
    £326.95
    Save 21% Save %
  • Delta Chase 12x50 ED Binoculars
    Delta Chase 12x50 ED Binoculars
    Save 20% Save %
    £412.00
    £412.00 - £412.00
    £412.00
    £329.95
    £329.95 - £329.95
    £329.95

    Delta Chase 12x50 ED Binoculars

    Delta Optics
    Only 1 left!

    The Delta Chase 12x50 ED are universal binoculars used for nature observation. The Delta Chase 12x50 ED Binoculars combine high resolution, good co...

    View full details
    £412.00
    £412.00 - £412.00
    £412.00
    £329.95
    £329.95 - £329.95
    £329.95
    Save 20% Save %
  • Delta Chase 8x42 ED Binoculars
    Delta Chase 8x42 ED Binoculars
    Save 25% Save %
    £386.00
    £386.00 - £386.00
    £386.00
    £289.95
    £289.95 - £289.95
    £289.95

    Delta Chase 8x42 ED Binoculars

    Delta Optics
    Only 1 left!

    The Delta Chase 8x42 ED is a versatile set of Binoculars used for nature observation. The Delta Chase 8x42 ED Binoculars, combining resolution, goo...

    View full details
    £386.00
    £386.00 - £386.00
    £386.00
    £289.95
    £289.95 - £289.95
    £289.95
    Save 25% Save %
  • DO-1100
    DO-1100
    Save 30% Save %
    £114.00
    £114.00 - £114.00
    £114.00
    £79.95
    £79.95 - £79.95
    £79.95

    Delta Optical Entry 10x50 Binoculars

    Delta Optics
    Only 1 left!

    The Delta Optical Entry series consists of robust and durable binoculars designed for general use. Launched on the market as a continuation of the ...

    View full details
    £114.00
    £114.00 - £114.00
    £114.00
    £79.95
    £79.95 - £79.95
    £79.95
    Save 30% Save %
  • DO-1101
    DO-1101
    Save 25% Save %
    £107.00
    £107.00 - £107.00
    £107.00
    £79.95
    £79.95 - £79.95
    £79.95

    Delta Optical Entry 7x50 Binoculars

    Delta Optics
    Only 1 left!

    Delta Optical Entry 7x50 Binoculars are the successor to the very popular and proven Taiga binoculars, made from even better materials and with gre...

    View full details
    £107.00
    £107.00 - £107.00
    £107.00
    £79.95
    £79.95 - £79.95
    £79.95
    Save 25% Save %