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Black Friday Sale

The South West Optics Black Friday Sale is bigger than ever, running from 1st November to 11:59 PM on 9th December, giving you over 5 weeks of incredible savings!

Use discount code SW7BF for 7% off your purchase. Apply discount code at checkout. Please note: Excludes preowned, ex-demo, OBR items, Swarovski Optik, Hawke, HIKMICRO, and select new releases such as Zeiss Conquest HDX.

We’re offering the best deals throughout the sale—be sure to check back often for new offers and surprises. More announcements will be coming in the weeks ahead.

Stay in the know by following us on social media and subscribing to our newsletter for updates on the latest deals.

Don’t wait—shop now, save more, and enjoy the perks of Black Friday like never before!

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  • Leica Noctivid 10x42 Binoculars - Green
    Leica Noctivid 10x42 Binoculars - Green
    Save 20% Save %
    £2,550.00
    £2,550.00 - £2,550.00
    £2,550.00
    £2,049.00
    £2,049.00 - £2,049.00
    £2,049.00
    Finance from £167.63 per month

    Leica Noctivid 10x42 Binoculars - Green

    Leica
    Only 1 left!

    The Leica Noctivid glasses are compact in size, stylish, and elegant, but nevertheless unbelievably robust and resilient. Ideal for every walk of l...

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    £2,550.00
    £2,550.00 - £2,550.00
    £2,550.00
    £2,049.00
    £2,049.00 - £2,049.00
    £2,049.00
    Save 20% Save %
  • Leica Noctivid 8x42 Binoculars - Black
    Leica Noctivid 8x42 Binoculars - Black
    Save 20% Save %
    £2,550.00
    £2,550.00 - £2,550.00
    £2,550.00
    £2,049.00
    £2,049.00 - £2,049.00
    £2,049.00
    Finance from £167.63 per month

    Leica Noctivid 8x42 Binoculars - Black

    Leica
    Only 1 left!

    The Leica Noctivid glasses are compact in size, stylish, and elegant, but nevertheless unbelievably robust and resilient. Ideal for every walk of l...

    View full details
    £2,550.00
    £2,550.00 - £2,550.00
    £2,550.00
    £2,049.00
    £2,049.00 - £2,049.00
    £2,049.00
    Save 20% Save %
  • Leica Noctivid 8x42 Binoculars - Black
    Leica Noctivid 8x42 Green Binoculars
    Save 20% Save %
    £2,550.00
    £2,550.00 - £2,550.00
    £2,550.00
    £2,049.00
    £2,049.00 - £2,049.00
    £2,049.00
    Finance from £167.63 per month

    Leica Noctivid 8x42 Green Binoculars

    Leica
    Only 1 left!

    The Leica Noctivid glasses are compact in size, stylish, and elegant, but nevertheless unbelievably robust and resilient. Ideal for every walk of l...

    View full details
    £2,550.00
    £2,550.00 - £2,550.00
    £2,550.00
    £2,049.00
    £2,049.00 - £2,049.00
    £2,049.00
    Save 20% Save %
  • Leica Trinovid 10x25 BCA Compact Binoculars - Black
    Save 16% Save %
    £510.00
    £510.00 - £510.00
    £510.00
    £429.00
    £429.00 - £429.00
    £429.00
    Finance from £35.09 per month

    Leica Trinovid 10x25 BCA Compact Binoculars - Black

    Leica
    in stock

    The Leica Trinovid 10x25 BCA are small, high quality compact binoculars whose performance can be compared to that of many bigger binoculars in f...

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    £510.00
    £510.00 - £510.00
    £510.00
    £429.00
    £429.00 - £429.00
    £429.00
    Save 16% Save %
  • Leica Trinovid 8x20 BCA Compact Binoculars - Black
    Leica Trinovid 8x20 BCA Compact Binoculars - Black
    Save 15% Save %
    £470.00
    £470.00 - £470.00
    £470.00
    £399.95
    £399.95 - £399.95
    £399.95
    Finance from £32.72 per month

    Leica Trinovid 8x20 BCA Compact Binoculars - Black

    Leica
    Only 2 left!

    The Leica Trinovid 8 x 20 BCA are small, high quality compact binoculars whose performance can be compared to that of many bigger binoculars in ...

    View full details
    £470.00
    £470.00 - £470.00
    £470.00
    £399.95
    £399.95 - £399.95
    £399.95
    Save 15% Save %
  • Leica Trinovid HD 10x32 Binoculars
    Leica Trinovid HD 10x32 Binoculars
    Save 10% Save %
    £910.00
    £910.00 - £910.00
    £910.00
    £819.00
    £819.00 - £819.00
    £819.00
    Finance from £67.00 per month

    Leica Trinovid HD 10x32 Binoculars

    Leica
    Only 1 left!

    The new Leica Trinovid HD 32 binoculars are extremely flexible in their use and convince with their optical performance, easily understandable hand...

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    £910.00
    £910.00 - £910.00
    £910.00
    £819.00
    £819.00 - £819.00
    £819.00
    Save 10% Save %
  • Save 10% Save %
    £1,090.00
    £1,090.00 - £1,090.00
    £1,090.00
    £979.00
    £979.00 - £979.00
    £979.00
    Finance from £80.09 per month

    Leica Trinovid HD 10x42 Binoculars

    Leica
    Only 1 left!

    The versatile Leica Trinovid HD 42 binoculars impress with their outstanding optical performance, excellent mechanics and easy handling. Thanks to...

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    £1,090.00
    £1,090.00 - £1,090.00
    £1,090.00
    £979.00
    £979.00 - £979.00
    £979.00
    Save 10% Save %
  • Save 12% Save %
    £1,090.00
    £1,090.00 - £1,090.00
    £1,090.00
    £959.00
    £959.00 - £959.00
    £959.00
    Finance from £78.45 per month

    Leica Trinovid HD 8x42 Binoculars

    Leica
    Only 1 left!

    The new Leica Trinovid HD 42 binoculars are extremely flexible in their use, optical performance, easily understandable handling and timeless desig...

    View full details
    £1,090.00
    £1,090.00 - £1,090.00
    £1,090.00
    £959.00
    £959.00 - £959.00
    £959.00
    Save 12% Save %
  • Leica Ultravid 10x25 BR Compact Binoculars
    Save 15% Save %
    £730.00
    £730.00 - £730.00
    £730.00
    £619.00
    £619.00 - £619.00
    £619.00
    Finance from £50.63 per month

    Leica Ultravid 10x25 BR Compact Binoculars

    Leica
    Only 1 left!

    The compact Leica Ultravid binoculars are the perfect companion for demanding observers on long tours requiring lightweight luggage. Hardly bigger ...

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    £730.00
    £730.00 - £730.00
    £730.00
    £619.00
    £619.00 - £619.00
    £619.00
    Save 15% Save %
  • Leica Ultravid 10x42 HD Plus Binoculars - Black
    Save 16% Save %
    £2,150.00
    £2,150.00 - £2,150.00
    £2,150.00
    £1,799.00
    £1,799.00 - £1,799.00
    £1,799.00
    Finance from £147.18 per month

    Leica Ultravid 10x42 HD Plus Binoculars - Black

    Leica
    Only 1 left!

    There is no way around the Leica Ultravid HD-Plus models if you expect a lot from your binoculars. They turn every moment into an unforgettable exp...

    View full details
    £2,150.00
    £2,150.00 - £2,150.00
    £2,150.00
    £1,799.00
    £1,799.00 - £1,799.00
    £1,799.00
    Save 16% Save %
  • Leica Ultravid 8x32 HD PLUS Binoculars - Black
    Leica Ultravid 8x32 HD PLUS Binoculars - Black
    Save 16% Save %
    £1,860.00
    £1,860.00 - £1,860.00
    £1,860.00
    £1,569.00
    £1,569.00 - £1,569.00
    £1,569.00
    Finance from £128.36 per month

    Leica Ultravid 8x32 HD-Plus Binoculars - Black

    Leica
    Only 1 left!

    There is no way around the Leica Ultravid HD-Plus models if you expect a lot from your binoculars. They turn every moment into an unforgettable exp...

    View full details
    £1,860.00
    £1,860.00 - £1,860.00
    £1,860.00
    £1,569.00
    £1,569.00 - £1,569.00
    £1,569.00
    Save 16% Save %
  • Leica Ultravid 8x42 HD-Plus Binoculars - Black
    Save 16% Save %
    £2,150.00
    £2,150.00 - £2,150.00
    £2,150.00
    £1,799.00
    £1,799.00 - £1,799.00
    £1,799.00
    Finance from £147.18 per month

    Leica Ultravid 8x42 HD-Plus Binoculars - Black

    Leica
    Only 1 left!

    There is no way around the Leica Ultravid HD-Plus models if you expect a lot from your binoculars. They turn every moment into an unforgettable exp...

    View full details
    £2,150.00
    £2,150.00 - £2,150.00
    £2,150.00
    £1,799.00
    £1,799.00 - £1,799.00
    £1,799.00
    Save 16% Save %
  • £469.95 - £469.95
    £469.95
    £469.95 - £469.95
    £469.95
    Finance from £38.45 per month

    Leofoto PG-2 Folding Gimbal Head for Tripods

    Leofoto
    Only 1 left!

    The Leofoto PG-2 Folding Gimbal Head is constructed from T-6061 aluminium and hard anodized for maximum strength and durability. The PG-2 enables ...

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    £469.95 - £469.95
    £469.95
    £469.95 - £469.95
    £469.95
  • £429.95 - £429.95
    £429.95
    £429.95 - £429.95
    £429.95
    Finance from £35.17 per month

    Leofoto PG-3 Carbon Fibre Gimbal Head for Tripods

    Leofoto
    Only 1 left!

    The Leofoto PG-3 Carbon Fibre Gimbal Head is constructed from 10 layers of Toray carbon fibre creating an extremely aesthetic gimbal setup. The bra...

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    £429.95 - £429.95
    £429.95
    £429.95 - £429.95
    £429.95
  • Leofoto AC-1 Multi-Functional Storage Bag for Tripod
    Leofoto AC-1 Multi-Functional Storage Bag for Tripod
    £25.95 - £25.95
    £25.95
    £25.95 - £25.95
    £25.95

    Leofoto AC-1 Multi-Functional Storage Bag for Tripod

    Leofoto
    in stock

    Keep your digital accessories organised and protected with the Leofoto AC-1 Multi-Functional Storage Bag for Tripod. This compact and portable stor...

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    £25.95 - £25.95
    £25.95
    £25.95 - £25.95
    £25.95
  • Leofoto AC-2 Multi-Functional Storage Bag for Tripod
    Leofoto AC-2 Multi-Functional Storage Bag for Tripod
    £25.95 - £25.95
    £25.95
    £25.95 - £25.95
    £25.95

    Leofoto AC-2 Multi-Functional Storage Bag for Tripod

    Leofoto
    in stock

    The Leofoto AC-2 Multi-Functional Storage Bag for Tripod, designed for convenience and durability, this versatile storage bag can be fully opened i...

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    £25.95 - £25.95
    £25.95
    £25.95 - £25.95
    £25.95
  • Leofoto AM-5KIT Magic Arm Kit
    Leofoto AM-5KIT Magic Arm Kit
    £77.95 - £77.95
    £77.95
    £77.95 - £77.95
    £77.95

    Leofoto AM-5KIT Magic Arm Kit

    Leofoto
    Only 1 left!

    The Leofoto AM-5KIT Magic Arm Kit is an essential accessory for photographers and videographers looking to expand their setup capabilities. Designe...

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    £77.95 - £77.95
    £77.95
    £77.95 - £77.95
    £77.95
  • Leofoto AM-8 Professional Magic Arm Kit- Standard Version
    Leofoto AM-8 Professional Magic Arm Kit- Standard Version
    £29.99 - £29.99
    £29.99
    £29.99 - £29.99
    £29.99

    Leofoto AM-8 Professional Magic Arm Kit- Standard Version

    Leofoto
    Only 3 left!

    The Leofoto AM-8 Professional Magic Arm is one of the most adaptable magic arms in the industry. The AM-8 main body from the AM-8 kit, can be combi...

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    £29.99 - £29.99
    £29.99
    £29.99 - £29.99
    £29.99
  • Leofoto AM-8 Main Body
    Leofoto AM-8 Main Body
    £14.99 - £14.99
    £14.99
    £14.99 - £14.99
    £14.99

    Leofoto AM-8 Professional Magic Main Body Clamp

    Leofoto
    Only 3 left!

    The Leofoto AM-8 Main Body Clamp is a versatile and essential component of the AM-8 Professional Magic Arm Kit. This modular main body can be paire...

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    £14.99 - £14.99
    £14.99
    £14.99 - £14.99
    £14.99
  • Leofoto AM-8-1 Professional Magic Long Arm
    Leofoto AM-8-1 Professional Magic Long Arm
    £14.99 - £14.99
    £14.99
    £14.99 - £14.99
    £14.99

    Leofoto AM-8-1 Professional Magic Long Arm

    Leofoto
    Only 2 left!

    The Leofoto AM-8-1 Professional Magic Long Arm offers flexibility and durability for a variety of mounting tasks. At 191mm in length and weighing j...

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    £14.99 - £14.99
    £14.99
    £14.99 - £14.99
    £14.99
  • Leofoto AM-8-7 NATO Clamp
    £14.95 - £14.95
    £14.95
    £14.95 - £14.95
    £14.95

    Leofoto AM-8-7 NATO Clamp

    Leofoto
    in stock

    The Leofoto AM-8-7 NATO Clamp is a versatile and robust accessory designed to enhance your photography setup. This NATO type clamp is engineered fo...

    View full details
    £14.95 - £14.95
    £14.95
    £14.95 - £14.95
    £14.95
  • Leofoto Athena LA-284C 10 Layer Carbon Water, Sand Proof, Corrosion Resistant Titanium Feet RED Tripod with LH-30 Ball Head - Max Load 10kg, Min 160mm to 1290mm
    Leofoto Athena LA-284C 10 Layer Carbon Water, Sand Proof, Corrosion Resistant Titanium Feet RED Tripod with LH-30 Ball Head - Max Load 10kg, Min 160mm to 1290mm
    £416.95 - £416.95
    £416.95
    £416.95 - £416.95
    £416.95
    Finance from £34.08 per month

    Leofoto Athena LA-284C 10 Layer Carbon Water, Sand Proof, Corrosion Resistant Titanium Feet RED Tripod with LH-30 Ball Head - Max Load 10kg, Min 160mm to 1290mm

    Leofoto
    Only 1 left!

    Leofoto Athena LA-284C 10 Layer Carbon Tripod with LH-30 Ball Head – the pinnacle of durability, stability, and innovation in photography. Crafted ...

    View full details
    £416.95 - £416.95
    £416.95
    £416.95 - £416.95
    £416.95
  • £416.95 - £416.95
    £416.95
    £416.95 - £416.95
    £416.95
    Finance from £34.08 per month

    Leofoto Athena LA-284C 10 Layer Carbon Water, Sand Proof, Corrosion Resistant Titanium Feet RED Tripod with LH-30 RED Ball Head - Max Load 10kg, Min 160mm to 1290mm

    Leofoto
    Only 1 left!

    Leofoto Athena LA-284C, a pinnacle of innovation in tripod design. With its striking classic red tubes, it stands apart from conventional black tri...

    View full details
    £416.95 - £416.95
    £416.95
    £416.95 - £416.95
    £416.95
  • Leofoto Athena LA-324C 10 Layer Carbon Water, Sand Proof, Corrosion Resistant Titanium Feet RED Tripod with LH-40 RED Ball Head - Max Load 15kg, Min 165mm to 1395mm
    Leofoto Athena LA-324C 10 Layer Carbon Water, Sand Proof, Corrosion Resistant Titanium Feet RED Tripod with LH-40 RED Ball Head - Max Load 15kg, Min 165mm to 1395mm
    £520.95 - £520.95
    £520.95
    £520.95 - £520.95
    £520.95
    Finance from £42.54 per month

    Leofoto Athena LA-324C 10 Layer Carbon Water, Sand Proof, Corrosion Resistant Titanium Feet RED Tripod with LH-40 RED Ball Head - Max Load 15kg, Min 165mm to 1395mm

    Leofoto
    Only 1 left!

    Leofoto Athena LA-324C, is a revolutionary tripod designed to elevate your shooting experience. Its stunning classic red tubes set it apart from co...

    View full details
    £520.95 - £520.95
    £520.95
    £520.95 - £520.95
    £520.95