Black Friday Sale
The South West Optics Black Friday Sale is bigger than ever, running from 1st November to 11:59 PM on 9th December, giving you over 5 weeks of incredible savings!
Use discount code SW7BF for 7% off your purchase. Apply discount code at checkout. Please note: Excludes preowned, ex-demo, OBR items, Swarovski Optik, Hawke, HIKMICRO, and select new releases such as Zeiss Conquest HDX.
We’re offering the best deals throughout the sale—be sure to check back often for new offers and surprises. More announcements will be coming in the weeks ahead.
Stay in the know by following us on social media and subscribing to our newsletter for updates on the latest deals.
Don’t wait—shop now, save more, and enjoy the perks of Black Friday like never before!
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Original price £169.99Original price £169.99 - Original price £169.99Original price £169.99Current price £59.95£59.95 - £59.95Current price £59.95
ZeroTech Thrive 10x32 Binoculars
ZeroTechin stockThe ZeroTech Thrive 10x32 Binoculars offer exceptional clarity, a wide field of view (FOV), and excellent light transmission for sharp, vivid image...
View full detailsOriginal price £169.99Original price £169.99 - Original price £169.99Original price £169.99Current price £59.95£59.95 - £59.95Current price £59.95Save 65% -
Original price £178.99Original price £178.99 - Original price £178.99Original price £178.99Current price £59.95£59.95 - £59.95Current price £59.95
ZeroTech Thrive 10x42 Binoculars
ZeroTechin stockThe ZeroTech Thrive 10x42 Binoculars offer exceptional clarity, a wide field of view (FOV), and excellent light transmission for sharp, vivid image...
View full detailsOriginal price £178.99Original price £178.99 - Original price £178.99Original price £178.99Current price £59.95£59.95 - £59.95Current price £59.95Save 67% -
Original price £169.99Original price £169.99 - Original price £169.99Original price £169.99Current price £59.95£59.95 - £59.95Current price £59.95
ZeroTech Thrive 8x32 Binoculars
ZeroTechin stockThe ZeroTech Thrive 8x32 Binoculars offer exceptional clarity, a wide field of view (FOV), and excellent light transmission for sharp, vivid images...
View full detailsOriginal price £169.99Original price £169.99 - Original price £169.99Original price £169.99Current price £59.95£59.95 - £59.95Current price £59.95Save 65% -
Original price £178.99Original price £178.99 - Original price £178.99Original price £178.99Current price £59.95£59.95 - £59.95Current price £59.95
ZeroTech Thrive 8x42 Binoculars
ZeroTechin stockThe ZeroTech Thrive 8x42 Binoculars offer exceptional clarity, a wide field of view (FOV), and excellent light transmission for sharp, vivid images...
View full detailsOriginal price £178.99Original price £178.99 - Original price £178.99Original price £178.99Current price £59.95£59.95 - £59.95Current price £59.95Save 67% -
Original price £615.99Original price £615.99 - Original price £615.99Original price £615.99Current price £249.95£249.95 - £249.95Current price £249.95
ZeroTech Thrive HD 10x42 Binoculars with ED Glass
ZeroTechin stockThe ZeroTech Thrive HD 10x42 Binoculars feature ED Glass for exceptional clarity, a wide field of view, and superior light transmission, ensuring v...
View full detailsOriginal price £615.99Original price £615.99 - Original price £615.99Original price £615.99Current price £249.95£249.95 - £249.95Current price £249.95Save 59% -
Original price £615.99Original price £615.99 - Original price £615.99Original price £615.99Current price £249.95£249.95 - £249.95Current price £249.95
ZeroTech Thrive HD 8x42 Binoculars with ED Glass
ZeroTechin stockThe ZeroTech Thrive HD 8x42 Binoculars feature ED glass for exceptional clarity, a wide field of view, and excellent light transmission, delivering...
View full detailsOriginal price £615.99Original price £615.99 - Original price £615.99Original price £615.99Current price £249.95£249.95 - £249.95Current price £249.95Save 59% -
Original price £1,749.99Original price £1,749.99 - Original price £1,749.99Original price £1,749.99Current price £999.95£999.95 - £999.95Current price £999.95
ZeroTech Trace Advanced 20-60x80mm FFP OSR Spotting Scope with ED Glass
ZeroTechin stockThe compact ZeroTech Trace Advanced 20-60x80mm FFP OSR Spotting Scope with ED Glass features an Optimised Spotting Reticle (OSR) in the first focal...
View full detailsOriginal price £1,749.99Original price £1,749.99 - Original price £1,749.99Original price £1,749.99Current price £999.95£999.95 - £999.95Current price £999.95Save 43%
