Black Friday Sale
The South West Optics Black Friday Sale is bigger than ever, running from 1st November to 11:59 PM on 9th December, giving you over 5 weeks of incredible savings!
Use discount code SW7BF for 7% off your purchase. Apply discount code at checkout. Please note: Excludes preowned, ex-demo, OBR items, Swarovski Optik, Hawke, HIKMICRO, and select new releases such as Zeiss Conquest HDX.
We’re offering the best deals throughout the sale—be sure to check back often for new offers and surprises. More announcements will be coming in the weeks ahead.
Stay in the know by following us on social media and subscribing to our newsletter for updates on the latest deals.
Don’t wait—shop now, save more, and enjoy the perks of Black Friday like never before!
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Original price £629.00 - Original price £629.00Original price£629.00£629.00 - £629.00Current price £629.00Finance from £51.45 per monthZeiss Harpia Eyepiece 22x65 or 23x70 (for 85 and 95 scope)
ZeissOnly 1 left!Designed to provide an exceptionally wide field of view at all magnifications, the ZEISS Victory Vario Eyepiece, when combined with either the 85mm...
View full detailsOriginal price £629.00 - Original price £629.00Original price£629.00£629.00 - £629.00Current price £629.00 -
Original price £34.99Original price £34.99 - Original price £34.99Original price £34.99Current price £27.95£27.95 - £27.95Current price £27.95
Zeiss Lens Cleaning Kit
ZeissOnly 3 left!From fingerprints to the tiniest specks of dust, the integrity of your lenses directly impacts picture quality. Ensuring that your lenses remain pr...
View full detailsOriginal price £34.99Original price £34.99 - Original price £34.99Original price £34.99Current price £27.95£27.95 - £27.95Current price £27.95Save 20% -
Original price £2.95Original price £2.95 - Original price £2.95Original price £2.95Current price £1.99£1.99 - £1.99Current price £1.99
Zeiss Lens Wipes 24 Pack
ZeissOnly 1 left!ZEISS pre-moistened lens wipes have been specifically developed for the gentle and effective cleaning of glass and plastic lenses. These hygiene mu...
View full detailsOriginal price £2.95Original price £2.95 - Original price £2.95Original price £2.95Current price £1.99£1.99 - £1.99Current price £1.99Save 33% -
Original price £34.95 - Original price £34.95Original price£34.95£34.95 - £34.95Current price £34.95Zeiss Long Balance Plate
ZeissOnly 1 left!The Zeiss Long Balance Plate is the ideal solution to perfectly balance your spotting scope, especially when digiscoping (only for Tripod Professio...
View full detailsOriginal price £34.95 - Original price £34.95Original price£34.95£34.95 - £34.95Current price £34.95 -
Original price £4.95 - Original price £4.95Original price£4.95£4.95 - £4.95Current price £4.95Zeiss Microfibre cloth (30x40cm)
Zeissin stockThis large ZEISS microfibre cloth also allows you to clean your lens equipment perfectly without streaks.
Original price £4.95 - Original price £4.95Original price£4.95£4.95 - £4.95Current price £4.95 -
Original price £1,350.00 - Original price £1,350.00Original price£1,350.00£1,350.00 - £1,350.00Current price £1,350.00Finance from £110.45 per monthZeiss SFL 10x30 Binoculars - Black
ZeissOnly 2 left!The Zeiss SFL 10x30 Black Binoculars is a top-of-the-line optical device that guarantees exceptional performance and true-to-life viewing. Manufact...
View full detailsOriginal price £1,350.00 - Original price £1,350.00Original price£1,350.00£1,350.00 - £1,350.00Current price £1,350.00 -
Original price £1,600.00 - Original price £1,600.00Original price£1,600.00£1,600.00 - £1,600.00Current price £1,600.00Finance from £130.90 per monthZeiss SFL 10x40 Binoculars
ZeissOnly 1 left!With the ZEISS SFL binoculars (SmartFocus Lightweight), special moments can be experienced with ease. Optimized to be as lightweight and compact as...
View full detailsOriginal price £1,600.00 - Original price £1,600.00Original price£1,600.00£1,600.00 - £1,600.00Current price £1,600.00 -
Original price £1,300.00 - Original price £1,300.00Original price£1,300.00£1,300.00 - £1,300.00Current price £1,300.00Finance from £106.36 per monthZeiss SFL 8x30 Binoculars
ZeissOnly 1 left!With the ZEISS SFL binoculars (SmartFocus Lightweight), special moments can be experienced with ease. Optimized to be as lightweight and compact as...
View full detailsOriginal price £1,300.00 - Original price £1,300.00Original price£1,300.00£1,300.00 - £1,300.00Current price £1,300.00 -
Original price £1,550.00 - Original price £1,550.00Original price£1,550.00£1,550.00 - £1,550.00Current price £1,550.00Finance from £126.81 per monthZeiss SFL 8x40 Binoculars
ZeissOnly 1 left!With the ZEISS SFL binoculars (SmartFocus Lightweight), special moments can be experienced with ease. Optimized to be as lightweight and compact as...
View full detailsOriginal price £1,550.00 - Original price £1,550.00Original price£1,550.00£1,550.00 - £1,550.00Current price £1,550.00 -
Original price £169.00Original price £169.00 - Original price £169.00Original price £169.00Current price £139.00£139.00 - £139.00Current price £139.00
Zeiss Stay-On Case Harpia 95
ZeissOnly 1 left!The newly designed carrying case for the Victory Harpia prioritizes reliable protection, optimal carrying comfort, and swift operational readiness ...
View full detailsOriginal price £169.00Original price £169.00 - Original price £169.00Original price £169.00Current price £139.00£139.00 - £139.00Current price £139.00Save 18% -
Original price £345.00Original price £345.00 - Original price £345.00Original price £345.00Current price £243.00£243.00 - £243.00Current price £243.00
Zeiss Terra ED 10x25 Pocket Binoculars - Black
Zeissin stockZEISS Terra® ED binoculars are robust, reliable and easy to use. Their state-of-the-art and sleek design makes them not only light but comfortably ...
View full detailsOriginal price £345.00Original price £345.00 - Original price £345.00Original price £345.00Current price £243.00£243.00 - £243.00Current price £243.00Save 30% -
Original price £480.00Original price £480.00 - Original price £480.00Original price £480.00Current price £338.00£338.00 - £338.00Current price £338.00Finance from £27.63 per month
Zeiss Terra ED 10x32 Binoculars - Black
ZeissOnly 3 left!ZEISS Terra® ED binoculars are robust, reliable and easy to use. Their state-of-the-art and sleek design makes them not only light but comfortably ...
View full detailsOriginal price £480.00Original price £480.00 - Original price £480.00Original price £480.00Current price £338.00£338.00 - £338.00Current price £338.00Save 30% -
Original price £325.00Original price £325.00 - Original price £325.00Original price £325.00Current price £243.00£243.00 - £243.00Current price £243.00
Zeiss Terra ED 8x25 Pocket Binoculars - Black
Zeissin stockZEISS Terra® ED binoculars are robust, reliable and easy to use. Their state-of-the-art and sleek design makes them not only light but comfortably ...
View full detailsOriginal price £325.00Original price £325.00 - Original price £325.00Original price £325.00Current price £243.00£243.00 - £243.00Current price £243.00Save 25% -
Original price £430.00Original price £430.00 - Original price £430.00Original price £430.00Current price £310.00£310.00 - £310.00Current price £310.00
Zeiss Terra ED 8x32 Binoculars - Black
ZeissOnly 2 left!ZEISS Terra® ED binoculars are robust, reliable and easy to use. Their state-of-the-art and sleek design makes them not only light but comfortably ...
View full detailsOriginal price £430.00Original price £430.00 - Original price £430.00Original price £430.00Current price £310.00£310.00 - £310.00Current price £310.00Save 28% -
Original price £480.00Original price £480.00 - Original price £480.00Original price £480.00Current price £350.00£350.00 - £350.00Current price £350.00Finance from £28.63 per month
Zeiss Terra ED 8x42 Binoculars - Black
ZeissOnly 2 left!ZEISS Terra® ED binoculars are robust, reliable and easy to use. Their state-of-the-art and sleek design makes them not only light but comfortably ...
View full detailsOriginal price £480.00Original price £480.00 - Original price £480.00Original price £480.00Current price £350.00£350.00 - £350.00Current price £350.00Save 27% -
Original price £95.00 - Original price £95.00Original price£95.00£95.00 - £95.00Current price £95.00Zeiss Tripod Adapter for all Conquest HD SFL or Terra 8/10 x42
ZeissOnly 1 left!The compact ¼” tripod adapter enables you to fix ZEISS binoculars in no time onto conventional video and camera tripods for a steady observation ov...
View full detailsOriginal price £95.00 - Original price £95.00Original price£95.00£95.00 - £95.00Current price £95.00 -
Original price £425.00Original price £425.00 - Original price £425.00Original price £425.00Current price £349.00£349.00 - £349.00Current price £349.00Finance from £28.54 per month
Zeiss Victory 3x12 Pocket Monocular
ZeissOnly 1 left!For sporting events, in the theatre or in the great outdoors, the Monos are the masters of versatility, fitting snugly in a jacket pocket or handba...
View full detailsOriginal price £425.00Original price £425.00 - Original price £425.00Original price £425.00Current price £349.00£349.00 - £349.00Current price £349.00Save 18% -
Original price £4,405.00Original price £4,405.00 - Original price £4,405.00Original price £4,405.00Current price £3,599.00£3,599.00 - £3,599.00Current price £3,599.00Finance from £294.45 per month
Zeiss Victory Harpia 95mm Spotting Scope with 23-70x Eyepiece
ZeissOnly 1 left!The optical system features a 3× wide-angle zoom, up to 70x magnification and an objective lens diameter of 95 millimetres. The extremely wide fiel...
View full detailsOriginal price £4,405.00Original price £4,405.00 - Original price £4,405.00Original price £4,405.00Current price £3,599.00£3,599.00 - £3,599.00Current price £3,599.00Save 18% -
Original price £2,250.00Original price £2,250.00 - Original price £2,250.00Original price £2,250.00Current price £1,895.00£1,895.00 - £1,895.00Current price £1,895.00Finance from £155.00 per month
Zeiss Victory HT 10x54 Binoculars
ZeissOnly 1 left!The Victory® HT premium binoculars allow you to experience nature in a whole new dimension. Thanks to the revolutionary optical concept, they offer...
View full detailsOriginal price £2,250.00Original price £2,250.00 - Original price £2,250.00Original price £2,250.00Current price £1,895.00£1,895.00 - £1,895.00Current price £1,895.00Save 16% -
Original price £2,250.00Original price £2,250.00 - Original price £2,250.00Original price £2,250.00Current price £1,859.00£1,859.00 - £1,859.00Current price £1,859.00Finance from £152.09 per month
Zeiss Victory HT 8x54 Binoculars
ZeissOnly 1 left!The Victory® HT premium binoculars allow you to experience nature in a whole new dimension. Thanks to the revolutionary optical concept, they offer...
View full detailsOriginal price £2,250.00Original price £2,250.00 - Original price £2,250.00Original price £2,250.00Current price £1,859.00£1,859.00 - £1,859.00Current price £1,859.00Save 17% -
Original price £729.00Original price £729.00 - Original price £729.00Original price £729.00Current price £699.00£699.00 - £699.00Current price £699.00Finance from £57.18 per month
Zeiss Victory Pocket 10x25 Binoculars - Black
ZeissOnly 1 left!Whether you are strolling in the park or on a long walking tour, you can always enjoy birdwatching and observing the natural world. With this feath...
View full detailsOriginal price £729.00Original price £729.00 - Original price £729.00Original price £729.00Current price £699.00£699.00 - £699.00Current price £699.00Save 4% -
Original price £699.00Original price £699.00 - Original price £699.00Original price £699.00Current price £619.00£619.00 - £619.00Current price £619.00Finance from £50.63 per month
Zeiss Victory Pocket 8x25 Binoculars - Black
ZeissOnly 2 left!Whether you are strolling in the park or on a long walking tour, you can always enjoy birdwatching and observing the natural world. With this feath...
View full detailsOriginal price £699.00Original price £699.00 - Original price £699.00Original price £699.00Current price £619.00£619.00 - £619.00Current price £619.00Save 11% -
Original price £2,300.00Original price £2,300.00 - Original price £2,300.00Original price £2,300.00Current price £2,139.00£2,139.00 - £2,139.00Current price £2,139.00Finance from £175.00 per month
Zeiss Victory SF 10x32 Binoculars - Black
ZeissOnly 1 left!The ZEISS Victory® SF binoculars allow you to experience the most exciting moments in nature observation as never before. The optical perfection, t...
View full detailsOriginal price £2,300.00Original price £2,300.00 - Original price £2,300.00Original price £2,300.00Current price £2,139.00£2,139.00 - £2,139.00Current price £2,139.00Save 7% -
Original price £2,500.00Original price £2,500.00 - Original price £2,500.00Original price £2,500.00Current price £2,359.00£2,359.00 - £2,359.00Current price £2,359.00Finance from £193.00 per month
Zeiss Victory SF 8x42 Binoculars - Black
ZeissOnly 2 left!The ZEISS Victory® SF binoculars allow you to experience the most exciting moments in nature observation as never before. The optical perfection, t...
View full detailsOriginal price £2,500.00Original price £2,500.00 - Original price £2,500.00Original price £2,500.00Current price £2,359.00£2,359.00 - £2,359.00Current price £2,359.00Save 6%
