Black Friday Sale
The South West Optics Black Friday Sale is bigger than ever, running from 1st November to 11:59 PM on 9th December, giving you over 5 weeks of incredible savings!
Use discount code SW7BF for 7% off your purchase. Apply discount code at checkout. Please note: Excludes preowned, ex-demo, OBR items, Swarovski Optik, Hawke, HIKMICRO, and select new releases such as Zeiss Conquest HDX.
We’re offering the best deals throughout the sale—be sure to check back often for new offers and surprises. More announcements will be coming in the weeks ahead.
Stay in the know by following us on social media and subscribing to our newsletter for updates on the latest deals.
Don’t wait—shop now, save more, and enjoy the perks of Black Friday like never before!
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Original price £849.00Original price £849.00 - Original price £849.00Original price £849.00Current price £695.95£695.95 - £695.95Current price £695.95Finance from £56.90 per month
Vortex Viper HD 15-45x65 Straight Spotting Scope with Stay-On Case & Lifetime Warranty
Vortex OpticsOnly 2 left!A high-end spotter without the high-end price tag, the Viper HD spotting scope proves you no longer need to drop 4-figures to get premium-level per...
View full detailsOriginal price £849.00Original price £849.00 - Original price £849.00Original price £849.00Current price £695.95£695.95 - £695.95Current price £695.95Save 18% -
Original price £1,069.00Original price £1,069.00 - Original price £1,069.00Original price £1,069.00Current price £895.95£895.95 - £895.95Current price £895.95Finance from £73.26 per month
Vortex Viper HD 20-60x85 Straight Spotting Scope with Stay-On Case & Lifetime Warranty
Vortex OpticsOnly 1 left!A high-end spotter without the high-end price tag, the Vortex Viper HD spotting scope proves you no longer need to drop 4-figures to get premium-le...
View full detailsOriginal price £1,069.00Original price £1,069.00 - Original price £1,069.00Original price £1,069.00Current price £895.95£895.95 - £895.95Current price £895.95Save 16% -
Original price £445.00Original price £445.00 - Original price £445.00Original price £445.00Current price £379.95£379.95 - £379.95Current price £379.95Finance from £31.08 per month
Vortex Viper HD 3000 Laser Rangefinder
Vortex OpticsOnly 3 left!The Vortex Viper HD 3000 has everything you need and nothing you don’t. With a 3000-yard max range, you get plenty of power to range and, thanks to...
View full detailsOriginal price £445.00Original price £445.00 - Original price £445.00Original price £445.00Current price £379.95£379.95 - £379.95Current price £379.95Save 15% -
Original price £45.00 - Original price £45.00Original price£45.00£45.00 - £45.00Current price £45.00Winged eyecup set for Noctivid
LeicaOnly 2 left!The handy eyecups shield your eyes from disturbing sunlight to ensure longer and focused observation. If you don't need them simply fold them down ...
View full detailsOriginal price £45.00 - Original price £45.00Original price£45.00£45.00 - £45.00Current price £45.00 -
Original price £19.95 - Original price £19.95Original price£19.95£19.95 - £19.95Current price £19.95WULF Avenger Binocular Harness
Wulfin stockWhen you're out in the field, it is crucial to house and protect your binoculars while keeping them easily accessible. The WULF Avenger Binocular H...
View full detailsOriginal price £19.95 - Original price £19.95Original price£19.95£19.95 - £19.95Current price £19.95 -
Original price £249.95Original price £249.95 - Original price £249.95Original price £249.95Current price £224.95£224.95 - £224.95Current price £224.95
WULF Full HD 3.6-10.8x31 Night Vision Binoculars
WULFin stockThe WULF Full HD Night Vision Binoculars have been designed to allow you to observe your surroundings in low light conditions or in complete darkne...
View full detailsOriginal price £249.95Original price £249.95 - Original price £249.95Original price £249.95Current price £224.95£224.95 - £224.95Current price £224.95Save 10% -
Original price £149.95 - Original price £149.95Original price£149.95£149.95 - £149.95Current price £149.95WULF OLED 1200 M/Y 6X Laser Rangefinder with 3 Modes
WULFin stockBrand new to 2023 is the WULF OLED 1200 Yard Laser Rangefinder, looking to improve upon the success of the previous WULF 1200 LRF this new unit com...
View full detailsOriginal price £149.95 - Original price £149.95Original price£149.95£149.95 - £149.95Current price £149.95 -
Original price £900.00Original price £900.00 - Original price £900.00Original price £900.00Current price £675.00£675.00 - £675.00Current price £675.00Finance from £55.18 per month
Zeiss Conquest 10x32 HD Binoculars
ZeissOnly 1 left!The well-balanced Zeiss Conquest® HD binoculars provide outstanding performance for ambitious nature observation. Uncompromising design, ergonomics...
View full detailsOriginal price £900.00Original price £900.00 - Original price £900.00Original price £900.00Current price £675.00£675.00 - £675.00Current price £675.00Save 25% -
Original price £999.00Original price £999.00 - Original price £999.00Original price £999.00Current price £750.00£750.00 - £750.00Current price £750.00Finance from £61.36 per month
Zeiss Conquest 8x42 HD Binocular
ZeissOnly 2 left!The well-balanced Zeiss Conquest® HD binoculars provide outstanding performance for ambitious nature observation. Uncompromising design, ergonomics...
View full detailsOriginal price £999.00Original price £999.00 - Original price £999.00Original price £999.00Current price £750.00£750.00 - £750.00Current price £750.00Save 25% -
Original price £375.00Original price £375.00 - Original price £375.00Original price £375.00Current price £349.00£349.00 - £349.00Current price £349.00Finance from £28.54 per month
Zeiss 10x25 Monoculars T*
ZeissOnly 1 left!For sporting events, in the theatre or in the great outdoors, the Monos are the masters of versatility, fitting snugly in a jacket pocket or handba...
View full detailsOriginal price £375.00Original price £375.00 - Original price £375.00Original price £375.00Current price £349.00£349.00 - £349.00Current price £349.00Save 7% -
Original price £345.00Original price £345.00 - Original price £345.00Original price £345.00Current price £243.00£243.00 - £243.00Current price £243.00
Zeiss 10x25 Terra ED Compact Binoculars (Grey-Black)
ZeissOnly 2 left!ZEISS Terra® ED binoculars are robust, reliable and easy to use. Their state-of-the-art and sleek design makes them not only light but comfortably ...
View full detailsOriginal price £345.00Original price £345.00 - Original price £345.00Original price £345.00Current price £243.00£243.00 - £243.00Current price £243.00Save 30% -
Original price £480.00Original price £480.00 - Original price £480.00Original price £480.00Current price £338.00£338.00 - £338.00Current price £338.00Finance from £27.63 per month
Zeiss 10x32 Terra ED Pocket Black/Green Binoculars
ZeissOnly 2 left!For rugged conditions, ZEISS TERRA ED binoculars embody durability, reliability, and user-friendliness. Their cutting-edge, streamlined design not ...
View full detailsOriginal price £480.00Original price £480.00 - Original price £480.00Original price £480.00Current price £338.00£338.00 - £338.00Current price £338.00Save 30% -
Original price £480.00Original price £480.00 - Original price £480.00Original price £480.00Current price £338.00£338.00 - £338.00Current price £338.00Finance from £27.63 per month
Zeiss 10x32 Terra ED Pocket Black/Grey Binoculars
ZeissOnly 2 left!ZEISS Terra® ED binoculars epitomize durability, dependability, and user-friendliness. Their cutting-edge, streamlined design not only ensures ligh...
View full detailsOriginal price £480.00Original price £480.00 - Original price £480.00Original price £480.00Current price £338.00£338.00 - £338.00Current price £338.00Save 30% -
Original price £530.00Original price £530.00 - Original price £530.00Original price £530.00Current price £390.00£390.00 - £390.00Current price £390.00Finance from £31.90 per month
ZEISS 10x42 Terra ED Binoculars (Grey)
ZeissOnly 1 left!ZEISS Terra® ED binoculars are robust, reliable and easy to use. Their state-of-the-art and sleek design makes them not only light but comfortably ...
View full detailsOriginal price £530.00Original price £530.00 - Original price £530.00Original price £530.00Current price £390.00£390.00 - £390.00Current price £390.00Save 26% -
Original price £325.00Original price £325.00 - Original price £325.00Original price £325.00Current price £289.00£289.00 - £289.00Current price £289.00
Zeiss 6x18 Monocular T*
ZeissOnly 2 left!For sporting events, in the theatre or in the great outdoors, the Monos are the masters of versatility, fitting snugly in a jacket pocket or handba...
View full detailsOriginal price £325.00Original price £325.00 - Original price £325.00Original price £325.00Current price £289.00£289.00 - £289.00Current price £289.00Save 11% -
Original price £350.00Original price £350.00 - Original price £350.00Original price £350.00Current price £299.00£299.00 - £299.00Current price £299.00
Zeiss 8x20 Monocular T*
ZeissOnly 2 left!For sporting events, in the theatre or in the great outdoors, the Monos are the masters of versatility, fitting snugly in a jacket pocket or handba...
View full detailsOriginal price £350.00Original price £350.00 - Original price £350.00Original price £350.00Current price £299.00£299.00 - £299.00Current price £299.00Save 15% -
Original price £325.00Original price £325.00 - Original price £325.00Original price £325.00Current price £243.00£243.00 - £243.00Current price £243.00
Zeiss 8x25 Terra ED Compact Binoculars (Grey-Black)
Zeissin stockZEISS Terra® ED binoculars are robust, reliable and easy to use. Their state-of-the-art and sleek design makes them not only light but comfortably ...
View full detailsOriginal price £325.00Original price £325.00 - Original price £325.00Original price £325.00Current price £243.00£243.00 - £243.00Current price £243.00Save 25% -
Original price £430.00Original price £430.00 - Original price £430.00Original price £430.00Current price £310.00£310.00 - £310.00Current price £310.00
ZEISS 8x32 Terra ED Binoculars Grey
ZeissOnly 1 left!ZEISS Terra® ED binoculars are robust, reliable and easy to use. Their state-of-the-art and sleek design makes them not only light but comfortably ...
View full detailsOriginal price £430.00Original price £430.00 - Original price £430.00Original price £430.00Current price £310.00£310.00 - £310.00Current price £310.00Save 28% -
Original price £430.00Original price £430.00 - Original price £430.00Original price £430.00Current price £310.00£310.00 - £310.00Current price £310.00
Zeiss 8x32 Terra ED Pocket Black/Green Binoculars
ZeissOnly 2 left!Embark on a journey of unparalleled clarity with ZEISS Terra® ED binoculars, celebrated for their durability, dependability, and user-friendly desi...
View full detailsOriginal price £430.00Original price £430.00 - Original price £430.00Original price £430.00Current price £310.00£310.00 - £310.00Current price £310.00Save 28% -
Original price £480.00Original price £480.00 - Original price £480.00Original price £480.00Current price £350.00£350.00 - £350.00Current price £350.00Finance from £28.63 per month
Zeiss 8x42 Terra ED Binoculars black/grey
ZeissOnly 2 left!Zeiss Terra® ED binoculars are robust, reliable and easy to use. Their state-of-the-art and sleek design makes them not only light but comfortably ...
View full detailsOriginal price £480.00Original price £480.00 - Original price £480.00Original price £480.00Current price £350.00£350.00 - £350.00Current price £350.00Save 27% -
Original price £200.00Original price £200.00 - Original price £200.00Original price £200.00Current price £175.00£175.00 - £175.00Current price £175.00
Zeiss Binofix Tripod Adapter for All Binoculars
ZeissOnly 1 left!Steady observation over long periods at high magnifications. The universal Binofix tripod adapter enables you to fix ZEISS binoculars with a lens d...
View full detailsOriginal price £200.00Original price £200.00 - Original price £200.00Original price £200.00Current price £175.00£175.00 - £175.00Current price £175.00Save 13% -
Original price £600.00Original price £600.00 - Original price £600.00Original price £600.00Current price £539.00£539.00 - £539.00Current price £539.00Finance from £44.09 per month
Zeiss Carbon Tripod Professional
ZeissOnly 1 left!The carbon tripod provides utmost stability and flexibility. It can be combined with all ZEISS spotting scopes and most binoculars. The tripod head...
View full detailsOriginal price £600.00Original price £600.00 - Original price £600.00Original price £600.00Current price £539.00£539.00 - £539.00Current price £539.00Save 10% -
Original price £1,450.00Original price £1,450.00 - Original price £1,450.00Original price £1,450.00Current price £1,099.00£1,099.00 - £1,099.00Current price £1,099.00Finance from £89.90 per month
Zeiss Conquest 10x56 HD Binoculars
ZeissOnly 1 left!The well-balanced Conquest® HD binoculars provide outstanding performance for ambitious nature observation. Uncompromising design, ergonomics and o...
View full detailsOriginal price £1,450.00Original price £1,450.00 - Original price £1,450.00Original price £1,450.00Current price £1,099.00£1,099.00 - £1,099.00Current price £1,099.00Save 24% -
Original price £999.00 - Original price £999.00Original price£999.00£999.00 - £999.00Current price £999.00Finance from £81.72 per monthZeiss Conquest HD 8x56 binoculars
ZeissOnly 1 left!The well-balanced Conquest® HD binoculars provide outstanding performance for ambitious nature observation. Uncompromising design, ergonomics and o...
View full detailsOriginal price £999.00 - Original price £999.00Original price£999.00£999.00 - £999.00Current price £999.00
