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Black Friday Sale

The South West Optics Black Friday Sale is bigger than ever, running from 1st November to 11:59 PM on 9th December, giving you over 5 weeks of incredible savings!

Use discount code SW7BF for 7% off your purchase. Apply discount code at checkout. Please note: Excludes preowned, ex-demo, OBR items, Swarovski Optik, Hawke, HIKMICRO, and select new releases such as Zeiss Conquest HDX.

We’re offering the best deals throughout the sale—be sure to check back often for new offers and surprises. More announcements will be coming in the weeks ahead.

Stay in the know by following us on social media and subscribing to our newsletter for updates on the latest deals.

Don’t wait—shop now, save more, and enjoy the perks of Black Friday like never before!

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  • Vector Optics Forester 10x50 ED Monocular
    Vector Optics Forester 10x50 ED Monocular
    Save 50% Save %
    £99.95
    £99.95 - £99.95
    £99.95
    £49.95
    £49.95 - £49.95
    £49.95

    ** NEW ** Vector Optics Forester 10x50 ED BAK4 Prism Waterproof Monocular

    Vector Optics
    in stock

    The Vector Optics Forester 10x50 ED Monocular is a rugged and compact companion for outdoor enthusiasts. With 10x magnification and a 50mm objectiv...

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    £99.95
    £99.95 - £99.95
    £99.95
    £49.95
    £49.95 - £49.95
    £49.95
    Save 50% Save %
  • Vector Optics Forester 8-16x56 ED Monocular
    Vector Optics Forester 8-16x56 ED Monocular
    Save 42% Save %
    £119.95
    £119.95 - £119.95
    £119.95
    £69.95
    £69.95 - £69.95
    £69.95

    ** NEW ** Vector Optics Forester 8-16x56 ED BAK4 Waterproof Monocular

    Vector Optics
    in stock

    The Vector Optics Forester 8-16x56 ED Monocular is a versatile companion for outdoor exploration. With a zoom range of 8-16x, BaK-4 roof prism, and...

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    £119.95
    £119.95 - £119.95
    £119.95
    £69.95
    £69.95 - £69.95
    £69.95
    Save 42% Save %
  • **NEW 2023** WULF Classic FHD 3.6-10.8x31 Day & Night Wide Screen Binocular - Upgraded 18650 Battery System
    **NEW 2023** WULF Classic FHD 3.6-10.8x31 Day & Night Wide Screen Binocular - Upgraded 18650 Battery System
    £249.95 - £249.95
    £249.95
    £249.95 - £249.95
    £249.95

    **NEW 2023** WULF Classic FHD 3.6-10.8x31 Day & Night Wide Screen Binocular - Upgraded 18650 Battery System

    WULF
    in stock

    Brand new to WULF collection are the WULF Night Vision Classic FHD Binoculars featuring a brand new power system which requires only two 18650 batt...

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    £249.95 - £249.95
    £249.95
    £249.95 - £249.95
    £249.95
  • Alaska Guide Creation K.I.S.S. Bino Guide Pack - Ranger Green
    £104.95 - £104.95
    £104.95
    £104.95 - £104.95
    £104.95

    Alaska Guide Creation K.I.S.S. Bino Guide Pack - Ranger Green

    Alaska Guide Creations
    Only 2 left!

    There's an old saying to “Keep it simple…” The Kodiak K.I.S.S. (Keep it Simple/Secure) is ideal for the minimalist without any sacrifice in optics ...

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    £104.95 - £104.95
    £104.95
    £104.95 - £104.95
    £104.95
  • Athlon Ares G2 22x Ranging Reticle Eyepiece
    Athlon Ares G2 22x Ranging Reticle Eyepiece
    £205.95 - £205.95
    £205.95
    £205.95 - £205.95
    £205.95

    Athlon Ares G2 22x Ranging Reticle Eyepiece

    Athlon
    Only 1 left!

    The Athlon Ares G2 22x Ranging Reticle Eyepiece is your essential tool for precise nature observation and birdwatching adventures. Designed with th...

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    £205.95 - £205.95
    £205.95
    £205.95 - £205.95
    £205.95
  • Athlon Ares G2 UHD 15-25x65 Straight Spotting Scope
    Athlon Ares G2 UHD 15-25x65 Straight Spotting Scope
    £736.95 - £736.95
    £736.95
    £736.95 - £736.95
    £736.95
    Finance from £60.26 per month

    Athlon Ares G2 UHD 15-25x65 Straight Spotting Scope

    Athlon
    Only 1 left!

    The Ares 15-45 family of spotting scopes were designed with advanced optical quality and ease of use in mind. Designed with bright, razor-sharp ima...

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    £736.95 - £736.95
    £736.95
    £736.95 - £736.95
    £736.95
  • Athlon Ares G2 UHD 15-45x65 45 Degree Angled Spotting Scope
    Athlon Ares G2 UHD 15-45x65 45 Degree Angled Spotting Scope
    £736.95 - £736.95
    £736.95
    £736.95 - £736.95
    £736.95
    Finance from £60.26 per month

    Athlon Ares G2 UHD 15-45x65 45 Degree Angled Spotting Scope

    Athlon
    Only 1 left!

    The Athlon Ares G2 UHD 15-45x65 45 Degree Angled Spotting Scope is the ultimate tool for those seeking the clearest and sharpest image quality. Its...

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    £736.95 - £736.95
    £736.95
    £736.95 - £736.95
    £736.95
  • Athlon Ares G2 UHD 20-60x85 45 Degree Spotting Scope
    Athlon Ares G2 UHD 20-60x85 45 Degree Spotting Scope
    Save 4% Save %
    £888.95
    £888.95 - £888.95
    £888.95
    £849.95
    £849.95 - £849.95
    £849.95
    Finance from £69.54 per month

    Athlon Ares G2 UHD 20-60x85 45 Degree Spotting Scope

    Athlon
    Only 1 left!

    When details matter, look no further than the 20-60×85 Ares G2 UHD. The extra-low dispersion glass provides vivid clarity and resolution in a full-...

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    £888.95
    £888.95 - £888.95
    £888.95
    £849.95
    £849.95 - £849.95
    £849.95
    Save 4% Save %
  • Athlon Ares G2 UHD 20-60x85 Straight Spotting Scope
    Athlon Ares G2 UHD 20-60x85 Straight Spotting Scope
    £929.95 - £929.95
    £929.95
    £929.95 - £929.95
    £929.95
    Finance from £76.08 per month

    Athlon Ares G2 UHD 20-60x85 Straight Spotting Scope

    Athlon
    Only 1 left!

    Experience unparalleled detail with the Athlon Ares G2 UHD 20-60x85 Straight Spotting Scope. Designed for those who appreciate precision, whether y...

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    £929.95 - £929.95
    £929.95
    £929.95 - £929.95
    £929.95
  • Athlon Argos 20-60x85 HD Angled Spotting Scope
    Athlon Argos 20-60x85 HD Angled Spotting Scope
    £429.95 - £429.95
    £429.95
    £429.95
    £429.95 - £429.95
    £429.95
    Finance from £35.17 per month

    Athlon Argos 20-60x85 HD Angled Spotting Scope - Free Protective Stay On Soft Case

    Athlon
    Only 1 left!

    Athlon have designed the Argos family of spotting scopes with good optical quality and ease of use in mind. The Argos spotting scope features  wide...

    View full details
    £429.95 - £429.95
    £429.95
    £429.95
    £429.95 - £429.95
    £429.95
  • Athlon Argos 20-60x85 HD Straight Spotting Scope
    Athlon Argos 20-60x85 HD Straight Spotting Scope
    £429.95 - £429.95
    £429.95
    £429.95
    £429.95 - £429.95
    £429.95
    Finance from £35.17 per month

    Athlon Argos 20-60x85 HD Straight Spotting Scope - Free Protective Stay On Soft Case

    Athlon
    Only 1 left!

    Athlon has designed the Argos family of spotting scopes with good optical quality and ease of use in mind. The Argos spotting scope features wideba...

    View full details
    £429.95 - £429.95
    £429.95
    £429.95
    £429.95 - £429.95
    £429.95
  • Athlon Argos G2 HD 10x42 Full Size Binoculars
    Athlon Argos G2 HD 10x42 Full Size Binoculars
    £219.95 - £219.95
    £219.95
    £219.95 - £219.95
    £219.95

    Athlon Argos G2 HD 10x42 Full Size Binoculars

    Athlon
    Only 1 left!

    The Argos G2 10×42 HD binoculars offer a secure, ergonomic, and comfortable one-handed grip. They feature high-quality, advanced fully multi-coated...

    View full details
    £219.95 - £219.95
    £219.95
    £219.95 - £219.95
    £219.95
  • Athlon Argos G2 HD 10x50 Full Size Binoculars
    Athlon Argos G2 HD 10x50 Full Size Binoculars
    £240.95 - £240.95
    £240.95
    £240.95 - £240.95
    £240.95

    Athlon Argos G2 HD 10x50 Full Size Binoculars

    Athlon
    Only 1 left!

    The Argos G2 10×50 HD binoculars feature a secure, ergonomic design that ensures a comfortable one-handed grip. Equipped with advanced, fully multi...

    View full details
    £240.95 - £240.95
    £240.95
    £240.95 - £240.95
    £240.95
  • Athlon Argos G2 HD 8x42 Full Size Binoculars
    Athlon Argos G2 HD 8x42 Full Size Binoculars
    £205.95 - £205.95
    £205.95
    £205.95 - £205.95
    £205.95

    Athlon Argos G2 HD 8x42 Full Size Binoculars

    Athlon
    Only 1 left!

    The Argos G2 8×42 HD offers a secure, ergonomic, and comfortable grip designed for effortless one-handed use. Equipped with top-tier advanced fully...

    View full details
    £205.95 - £205.95
    £205.95
    £205.95 - £205.95
    £205.95
  • Athlon Argos G2 UHD 10x42 Full Size Binoculars
    Athlon Argos G2 UHD 10x42 Full Size Binoculars
    £274.95 - £274.95
    £274.95
    £274.95 - £274.95
    £274.95

    Athlon Argos G2 UHD 10x42 Full Size Binoculars

    Athlon
    Only 1 left!

    The Argos G2 10×42 UHD has a secure, ergonomic, and comfortable one-handed grip. They come with superior quality Advanced fully multi-coated lenses...

    View full details
    £274.95 - £274.95
    £274.95
    £274.95 - £274.95
    £274.95
  • Athlon Argos G2 UHD 8x42 Full Size Binoculars
    Athlon Argos G2 UHD 8x42 Full Size Binoculars
    £264.95 - £264.95
    £264.95
    £264.95 - £264.95
    £264.95

    Athlon Argos G2 UHD 8x42 Full Size Binoculars

    Athlon
    Only 1 left!

    The Argos G2 8×42 UHD binoculars offer a secure, ergonomic, and comfortable one-handed grip. They feature advanced fully multi-coated lenses, deliv...

    View full details
    £264.95 - £264.95
    £264.95
    £264.95 - £264.95
    £264.95
  • Athlon Binocular Tripod Adapter
    Save 8% Save %
    £39.95
    £39.95 - £39.95
    £39.95
    £36.95
    £36.95 - £36.95
    £36.95

    Athlon Binocular Tripod Adapter

    Athlon
    Only 1 left!

    Mount a binocular to a regular camera tripod for added stability and convenience.

    £39.95
    £39.95 - £39.95
    £39.95
    £36.95
    £36.95 - £36.95
    £36.95
    Save 8% Save %
  • Athlon Cronus G2 UHD 10x42 Full Size Binoculars
    Athlon Cronus G2 UHD 10x42 Full Size Binoculars
    Save 9% Save %
    £649.00
    £649.00 - £649.00
    £649.00
    £589.95
    £589.95 - £589.95
    £589.95
    Finance from £48.26 per month

    Athlon Cronus G2 UHD 10x42 Full Size Binoculars

    Athlon
    Only 1 left!

    Engineered for dedicated observation, these binoculars offer exceptional edge-to-edge clarity, sharp detail enhancement, ultra-clear brightness, an...

    View full details
    £649.00
    £649.00 - £649.00
    £649.00
    £589.95
    £589.95 - £589.95
    £589.95
    Save 9% Save %
  • Athlon Cronus G2 UHD 20-60x86 45 Degree Angled Spotting Scope
    Athlon Cronus G2 UHD 20-60x86 45 Degree Angled Spotting Scope
    £1,310.95 - £1,310.95
    £1,310.95
    £1,310.95 - £1,310.95
    £1,310.95
    Finance from £107.17 per month

    Athlon Cronus G2 UHD 20-60x86 45 Degree Angled Spotting Scope

    Athlon
    Only 1 left!

    The Athlon Cronus G2 UHD 20-60x86 45 Degree Angled Spotting Scope is the pinnacle of precision optics designed for the most discerning outdoor enth...

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    £1,310.95 - £1,310.95
    £1,310.95
    £1,310.95 - £1,310.95
    £1,310.95
  • Athlon Midas G2 12x50 UHD Binocular
    Athlon Midas G2 12x50 UHD Binocular
    Save 6% Save %
    £499.95
    £499.95 - £499.95
    £499.95
    £469.95
    £469.95 - £469.95
    £469.95
    Finance from £38.45 per month

    Athlon Midas G2 12x50 UHD Binocular

    Athlon
    Only 2 left!

    The rugged benchmark for all-weather brightness and clarity, Midas G2 UHD roof-prism binoculars are light and slim thanks to a magnesium chassis. W...

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    £499.95
    £499.95 - £499.95
    £499.95
    £469.95
    £469.95 - £469.95
    £469.95
    Save 6% Save %
  • Athlon Midas G2 8x42 UHD Binoculars
    Athlon Midas G2 8x42 UHD Binoculars
    Save 8% Save %
    £379.95
    £379.95 - £379.95
    £379.95
    £349.95
    £349.95 - £349.95
    £349.95
    Finance from £28.63 per month

    Athlon Midas G2 8x42 UHD Binoculars

    Athlon
    Only 2 left!

    The rugged benchmark for all-weather brightness and clarity, the Athlon Midas G2 8x42 UHD roof-prism binoculars are light and slim thanks to a magn...

    View full details
    £379.95
    £379.95 - £379.95
    £379.95
    £349.95
    £349.95 - £349.95
    £349.95
    Save 8% Save %
  • Athlon Midas G2 Pro UHD 12x50 Full Size Binoculars
    Athlon Midas G2 Pro UHD 12x50 Full Size Binoculars
    £509.95 - £509.95
    £509.95
    £509.95 - £509.95
    £509.95
    Finance from £41.72 per month

    Athlon Midas G2 Pro UHD 12x50 Full Size Binoculars

    Athlon
    Only 1 left!

    The Midas G2 Pro gives an edge by providing a massive field of view and ample magnification. The new TBR reticle provides a clean and unobtrusive r...

    View full details
    £509.95 - £509.95
    £509.95
    £509.95 - £509.95
    £509.95
  • Athlon Midas G2 UHD 10x50 Roof-Prism Binoculars
    Athlon Midas G2 UHD 10x50 Roof-Prism Binoculars
    Save 4% Save %
    £455.95
    £455.95 - £455.95
    £455.95
    £439.95
    £439.95 - £439.95
    £439.95
    Finance from £35.99 per month

    Athlon Midas G2 UHD 10x50 Roof-Prism Binoculars

    Athlon
    Only 2 left!

    The rugged benchmark for all-weather brightness and clarity, Midas G2 UHD roof-prism binoculars are light and slim thanks to a magnesium chassis. W...

    View full details
    £455.95
    £455.95 - £455.95
    £455.95
    £439.95
    £439.95 - £439.95
    £439.95
    Save 4% Save %
  • £127.95 - £127.95
    £127.95
    £127.95 - £127.95
    £127.95

    Athlon Neos G2 HD 10x42 Full Size Weatherproof Binoculars

    Athlon
    Only 1 left!

    Athlon constructs optics to withstand the elements, regardless of the binocular classification. They reckon if you spend any time outdoors, you'll ...

    View full details
    £127.95 - £127.95
    £127.95
    £127.95 - £127.95
    £127.95