Black Friday Sale
The South West Optics Black Friday Sale is bigger than ever, running from 1st November to 11:59 PM on 9th December, giving you over 5 weeks of incredible savings!
Use discount code SW7BF for 7% off your purchase. Apply discount code at checkout. Please note: Excludes preowned, ex-demo, OBR items, Swarovski Optik, Hawke, HIKMICRO, and select new releases such as Zeiss Conquest HDX.
We’re offering the best deals throughout the sale—be sure to check back often for new offers and surprises. More announcements will be coming in the weeks ahead.
Stay in the know by following us on social media and subscribing to our newsletter for updates on the latest deals.
Don’t wait—shop now, save more, and enjoy the perks of Black Friday like never before!
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Original price £999.00Original price £999.00 - Original price £999.00Original price £999.00Current price £750.00£750.00 - £750.00Current price £750.00Finance from £61.36 per month
Zeiss Conquest 8x42 HD Binocular
ZeissOnly 2 left!The well-balanced Zeiss Conquest® HD binoculars provide outstanding performance for ambitious nature observation. Uncompromising design, ergonomics...
View full detailsOriginal price £999.00Original price £999.00 - Original price £999.00Original price £999.00Current price £750.00£750.00 - £750.00Current price £750.00Save 25% -
Original price £350.00Original price £350.00 - Original price £350.00Original price £350.00Current price £299.00£299.00 - £299.00Current price £299.00
Zeiss 8x20 Monocular T*
ZeissOnly 2 left!For sporting events, in the theatre or in the great outdoors, the Monos are the masters of versatility, fitting snugly in a jacket pocket or handba...
View full detailsOriginal price £350.00Original price £350.00 - Original price £350.00Original price £350.00Current price £299.00£299.00 - £299.00Current price £299.00Save 15% -
Original price £325.00Original price £325.00 - Original price £325.00Original price £325.00Current price £243.00£243.00 - £243.00Current price £243.00
Zeiss 8x25 Terra ED Compact Binoculars (Grey-Black)
Zeissin stockZEISS Terra® ED binoculars are robust, reliable and easy to use. Their state-of-the-art and sleek design makes them not only light but comfortably ...
View full detailsOriginal price £325.00Original price £325.00 - Original price £325.00Original price £325.00Current price £243.00£243.00 - £243.00Current price £243.00Save 25% -
Original price £430.00Original price £430.00 - Original price £430.00Original price £430.00Current price £310.00£310.00 - £310.00Current price £310.00
ZEISS 8x32 Terra ED Binoculars Grey
ZeissOnly 1 left!ZEISS Terra® ED binoculars are robust, reliable and easy to use. Their state-of-the-art and sleek design makes them not only light but comfortably ...
View full detailsOriginal price £430.00Original price £430.00 - Original price £430.00Original price £430.00Current price £310.00£310.00 - £310.00Current price £310.00Save 28% -
Original price £1,300.00 - Original price £1,300.00Original price£1,300.00£1,300.00 - £1,300.00Current price £1,300.00Finance from £106.36 per monthZeiss SFL 8x30 Binoculars
ZeissOnly 1 left!With the ZEISS SFL binoculars (SmartFocus Lightweight), special moments can be experienced with ease. Optimized to be as lightweight and compact as...
View full detailsOriginal price £1,300.00 - Original price £1,300.00Original price£1,300.00£1,300.00 - £1,300.00Current price £1,300.00 -
Original price £1,550.00 - Original price £1,550.00Original price£1,550.00£1,550.00 - £1,550.00Current price £1,550.00Finance from £126.81 per monthZeiss SFL 8x40 Binoculars
ZeissOnly 1 left!With the ZEISS SFL binoculars (SmartFocus Lightweight), special moments can be experienced with ease. Optimized to be as lightweight and compact as...
View full detailsOriginal price £1,550.00 - Original price £1,550.00Original price£1,550.00£1,550.00 - £1,550.00Current price £1,550.00 -
Original price £325.00Original price £325.00 - Original price £325.00Original price £325.00Current price £243.00£243.00 - £243.00Current price £243.00
Zeiss Terra ED 8x25 Pocket Binoculars - Black
Zeissin stockZEISS Terra® ED binoculars are robust, reliable and easy to use. Their state-of-the-art and sleek design makes them not only light but comfortably ...
View full detailsOriginal price £325.00Original price £325.00 - Original price £325.00Original price £325.00Current price £243.00£243.00 - £243.00Current price £243.00Save 25% -
Original price £430.00Original price £430.00 - Original price £430.00Original price £430.00Current price £310.00£310.00 - £310.00Current price £310.00
Zeiss Terra ED 8x32 Binoculars - Black
ZeissOnly 2 left!ZEISS Terra® ED binoculars are robust, reliable and easy to use. Their state-of-the-art and sleek design makes them not only light but comfortably ...
View full detailsOriginal price £430.00Original price £430.00 - Original price £430.00Original price £430.00Current price £310.00£310.00 - £310.00Current price £310.00Save 28% -
Original price £480.00Original price £480.00 - Original price £480.00Original price £480.00Current price £350.00£350.00 - £350.00Current price £350.00Finance from £28.63 per month
Zeiss Terra ED 8x42 Binoculars - Black
ZeissOnly 2 left!ZEISS Terra® ED binoculars are robust, reliable and easy to use. Their state-of-the-art and sleek design makes them not only light but comfortably ...
View full detailsOriginal price £480.00Original price £480.00 - Original price £480.00Original price £480.00Current price £350.00£350.00 - £350.00Current price £350.00Save 27% -
Original price £480.00Original price £480.00 - Original price £480.00Original price £480.00Current price £350.00£350.00 - £350.00Current price £350.00
Zeiss Terra ED 8x42 Binoculars - Green
ZeissOut of stockZEISS Terra® ED binoculars are robust, reliable and easy to use. Their state-of-the-art and sleek design makes them not only light but comfortably ...
View full detailsOriginal price £480.00Original price £480.00 - Original price £480.00Original price £480.00Current price £350.00£350.00 - £350.00Current price £350.00Sold out -
Original price £2,250.00Original price £2,250.00 - Original price £2,250.00Original price £2,250.00Current price £1,859.00£1,859.00 - £1,859.00Current price £1,859.00Finance from £152.09 per month
Zeiss Victory HT 8x54 Binoculars
ZeissOnly 1 left!The Victory® HT premium binoculars allow you to experience nature in a whole new dimension. Thanks to the revolutionary optical concept, they offer...
View full detailsOriginal price £2,250.00Original price £2,250.00 - Original price £2,250.00Original price £2,250.00Current price £1,859.00£1,859.00 - £1,859.00Current price £1,859.00Save 17% -
Original price £699.00Original price £699.00 - Original price £699.00Original price £699.00Current price £619.00£619.00 - £619.00Current price £619.00Finance from £50.63 per month
Zeiss Victory Pocket 8x25 Binoculars - Black
ZeissOnly 2 left!Whether you are strolling in the park or on a long walking tour, you can always enjoy birdwatching and observing the natural world. With this feath...
View full detailsOriginal price £699.00Original price £699.00 - Original price £699.00Original price £699.00Current price £619.00£619.00 - £619.00Current price £619.00Save 11% -
Original price £2,250.00Original price £2,250.00 - Original price £2,250.00Original price £2,250.00Current price £2,099.00£2,099.00 - £2,099.00Current price £2,099.00
Zeiss Victory SF 8x32 Binoculars - Black
ZeissOut of stockThe ZEISS Victory® SF binoculars allow you to experience the most exciting moments in nature observation as never before. The optical perfection, t...
View full detailsOriginal price £2,250.00Original price £2,250.00 - Original price £2,250.00Original price £2,250.00Current price £2,099.00£2,099.00 - £2,099.00Current price £2,099.00Sold out -
Original price £2,500.00Original price £2,500.00 - Original price £2,500.00Original price £2,500.00Current price £2,359.00£2,359.00 - £2,359.00Current price £2,359.00Finance from £193.00 per month
Zeiss Victory SF 8x42 Binoculars - Black
ZeissOnly 2 left!The ZEISS Victory® SF binoculars allow you to experience the most exciting moments in nature observation as never before. The optical perfection, t...
View full detailsOriginal price £2,500.00Original price £2,500.00 - Original price £2,500.00Original price £2,500.00Current price £2,359.00£2,359.00 - £2,359.00Current price £2,359.00Save 6% -
Original price £169.99Original price £169.99 - Original price £169.99Original price £169.99Current price £59.95£59.95 - £59.95Current price £59.95
ZeroTech Thrive 8x32 Binoculars
ZeroTechin stockThe ZeroTech Thrive 8x32 Binoculars offer exceptional clarity, a wide field of view (FOV), and excellent light transmission for sharp, vivid images...
View full detailsOriginal price £169.99Original price £169.99 - Original price £169.99Original price £169.99Current price £59.95£59.95 - £59.95Current price £59.95Save 65% -
Original price £178.99Original price £178.99 - Original price £178.99Original price £178.99Current price £59.95£59.95 - £59.95Current price £59.95
ZeroTech Thrive 8x42 Binoculars
ZeroTechin stockThe ZeroTech Thrive 8x42 Binoculars offer exceptional clarity, a wide field of view (FOV), and excellent light transmission for sharp, vivid images...
View full detailsOriginal price £178.99Original price £178.99 - Original price £178.99Original price £178.99Current price £59.95£59.95 - £59.95Current price £59.95Save 67% -
Original price £615.99Original price £615.99 - Original price £615.99Original price £615.99Current price £249.95£249.95 - £249.95Current price £249.95
ZeroTech Thrive HD 8x42 Binoculars with ED Glass
ZeroTechin stockThe ZeroTech Thrive HD 8x42 Binoculars feature ED glass for exceptional clarity, a wide field of view, and excellent light transmission, delivering...
View full detailsOriginal price £615.99Original price £615.99 - Original price £615.99Original price £615.99Current price £249.95£249.95 - £249.95Current price £249.95Save 59%
