Black Friday Sale
The South West Optics Black Friday Sale is bigger than ever, running from 1st November to 11:59 PM on 9th December, giving you over 5 weeks of incredible savings!
Use discount code SW7BF for 7% off your purchase. Apply discount code at checkout. Please note: Excludes preowned, ex-demo, OBR items, Swarovski Optik, Hawke, HIKMICRO, and select new releases such as Zeiss Conquest HDX.
We’re offering the best deals throughout the sale—be sure to check back often for new offers and surprises. More announcements will be coming in the weeks ahead.
Stay in the know by following us on social media and subscribing to our newsletter for updates on the latest deals.
Don’t wait—shop now, save more, and enjoy the perks of Black Friday like never before!
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Original price £499.95Original price £499.95 - Original price £499.95Original price £499.95Current price £469.95£469.95 - £469.95Current price £469.95Finance from £38.45 per month
Athlon Midas G2 12x50 UHD Binocular
AthlonOnly 2 left!The rugged benchmark for all-weather brightness and clarity, Midas G2 UHD roof-prism binoculars are light and slim thanks to a magnesium chassis. W...
View full detailsOriginal price £499.95Original price £499.95 - Original price £499.95Original price £499.95Current price £469.95£469.95 - £469.95Current price £469.95Save 6% -
Original price £509.95 - Original price £509.95Original price£509.95£509.95 - £509.95Current price £509.95Finance from £41.72 per monthAthlon Midas G2 Pro UHD 12x50 Full Size Binoculars
AthlonOnly 1 left!The Midas G2 Pro gives an edge by providing a massive field of view and ample magnification. The new TBR reticle provides a clean and unobtrusive r...
View full detailsOriginal price £509.95 - Original price £509.95Original price£509.95£509.95 - £509.95Current price £509.95 -
Original price £412.00Original price £412.00 - Original price £412.00Original price £412.00Current price £329.95£329.95 - £329.95Current price £329.95
Delta Chase 12x50 ED Binoculars
Delta OpticsOnly 1 left!The Delta Chase 12x50 ED are universal binoculars used for nature observation. The Delta Chase 12x50 ED Binoculars combine high resolution, good co...
View full detailsOriginal price £412.00Original price £412.00 - Original price £412.00Original price £412.00Current price £329.95£329.95 - £329.95Current price £329.95Save 20% -
Original price £151.99 - Original price £151.99Original price£151.99£151.99 - £151.99Current price £151.99Delta Optical Forest II 12x50 Binoculars
Delta OpticsOnly 1 left!Delta Optical Forest II 12x50 Binoculars are feature-rich and high-performing. Featuring high-quality, coated roof BaK4 prisms and multiple phase a...
View full detailsOriginal price £151.99 - Original price £151.99Original price£151.99£151.99 - £151.99Current price £151.99 -
Original price £599.95 - Original price £599.95Original price£599.95£599.95 - £599.95Current price £599.95Finance from £49.08 per monthFujinon TS 12x28 Binoculars with Soft Case
FujinonOnly 2 left!Compact and lightweight with a stabilization correction, make these binoculars the perfect companion in a wide range of settings. An electronic gyr...
View full detailsOriginal price £599.95 - Original price £599.95Original price£599.95£599.95 - £599.95Current price £599.95 -
Original price £469.95 - Original price £469.95Original price£469.95£469.95 - £469.95Current price £469.95
Maven Optics C1 12x42 Binoculars in Standard Grey / Orange
MavenOut of stockThe C.1 12x42 binocular is a highly acclaimed mid-level optic perfect for a variety of outdoor activities like birding and general-purpose wildlife...
View full detailsOriginal price £469.95 - Original price £469.95Original price£469.95£469.95 - £469.95Current price £469.95Sold out -
Original price £519.95 - Original price £519.95Original price£519.95£519.95 - £519.95Current price £519.95
Maven Optics C3 12x50 Binoculars in Standard Grey / Orange
MavenOut of stockThe C.3 is the next step after the C.1, specially engineered to excel beyond its predecessor. Boasting a remarkably lightweight build among full-s...
View full detailsOriginal price £519.95 - Original price £519.95Original price£519.95£519.95 - £519.95Current price £519.95Sold out -
Original price £239.00Original price £239.00 - Original price £239.00Original price £239.00Current price £199.95£199.95 - £199.95Current price £199.95
Vortex Crossfire HD 12x50 Full Roof Prism Binoculars with Glass Pak
Vortex OpticsOut of stockSay hello to the Vortex Crossfire HD 12x50 Full Roof Prism Binocular - a pair of binoculars that is anything but elementary. Many assume that high-...
View full detailsOriginal price £239.00Original price £239.00 - Original price £239.00Original price £239.00Current price £199.95£199.95 - £199.95Current price £199.95Sold out -
Original price £309.00Original price £309.00 - Original price £309.00Original price £309.00Current price £249.95£249.95 - £249.95Current price £249.95
Vortex Diamondback HD 12x50 Binoculars with Glass Pak
Vortex OpticsOut of stockFor those who love to observe nature and watch birds in their natural habitats, the Vortex Diamondback HD 12x50 Binoculars are a game-changer. Thes...
View full detailsOriginal price £309.00Original price £309.00 - Original price £309.00Original price £309.00Current price £249.95£249.95 - £249.95Current price £249.95Sold out -
Original price £1,799.00Original price £1,799.00 - Original price £1,799.00Original price £1,799.00Current price £1,399.95£1,399.95 - £1,399.95Current price £1,399.95
Vortex Razor UHD 12x50 Binocular with NEW Premium Harness
Vortex OpticsOut of stockWhen you want to take the best-of-the-best to the next level... Enter the Vortex Razor UHD 12x50. The Ultra High Definition optical design features...
View full detailsOriginal price £1,799.00Original price £1,799.00 - Original price £1,799.00Original price £1,799.00Current price £1,399.95£1,399.95 - £1,399.95Current price £1,399.95Sold out -
Original price £699.00Original price £699.00 - Original price £699.00Original price £699.00Current price £579.95£579.95 - £579.95Current price £579.95
Vortex Viper 12×50 HD Binoculars with Glass Pack
Vortex OpticsOut of stockThe Vortex Viper 12x50 HD binoculars are an optical masterpiece, giving wildlife enthusiasts a premium option without the premium price tag. The HD...
View full detailsOriginal price £699.00Original price £699.00 - Original price £699.00Original price £699.00Current price £579.95£579.95 - £579.95Current price £579.95Sold out
