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Black Friday Sale

The South West Optics Black Friday Sale is bigger than ever, running from 1st November to 11:59 PM on 9th December, giving you over 5 weeks of incredible savings!

Use discount code SW7BF for 7% off your purchase. Apply discount code at checkout. Please note: Excludes preowned, ex-demo, OBR items, Swarovski Optik, Hawke, HIKMICRO, and select new releases such as Zeiss Conquest HDX.

We’re offering the best deals throughout the sale—be sure to check back often for new offers and surprises. More announcements will be coming in the weeks ahead.

Stay in the know by following us on social media and subscribing to our newsletter for updates on the latest deals.

Don’t wait—shop now, save more, and enjoy the perks of Black Friday like never before!

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  • Vector Optics Forester 10x50 ED Monocular
    Vector Optics Forester 10x50 ED Monocular
    Sold out
    £99.95
    £99.95 - £99.95
    £99.95
    £49.95
    £49.95 - £49.95
    £49.95

    ** NEW ** Vector Optics Forester 10x50 ED BAK4 Prism Waterproof Monocular

    Vector Optics
    Out of stock

    The Vector Optics Forester 10x50 ED Monocular is a rugged and compact companion for outdoor enthusiasts. With 10x magnification and a 50mm objectiv...

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    £99.95
    £99.95 - £99.95
    £99.95
    £49.95
    £49.95 - £49.95
    £49.95
    Sold out
  • Athlon Argos G2 HD 10x50 Full Size Binoculars
    Athlon Argos G2 HD 10x50 Full Size Binoculars
    £240.95 - £240.95
    £240.95
    £240.95 - £240.95
    £240.95

    Athlon Argos G2 HD 10x50 Full Size Binoculars

    Athlon
    Only 1 left!

    The Argos G2 10×50 HD binoculars feature a secure, ergonomic design that ensures a comfortable one-handed grip. Equipped with advanced, fully multi...

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    £240.95 - £240.95
    £240.95
    £240.95 - £240.95
    £240.95
  • Athlon Midas G2 12x50 UHD Binocular
    Athlon Midas G2 12x50 UHD Binocular
    Save 6% Save %
    £499.95
    £499.95 - £499.95
    £499.95
    £469.95
    £469.95 - £469.95
    £469.95
    Finance from £38.45 per month

    Athlon Midas G2 12x50 UHD Binocular

    Athlon
    Only 2 left!

    The rugged benchmark for all-weather brightness and clarity, Midas G2 UHD roof-prism binoculars are light and slim thanks to a magnesium chassis. W...

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    £499.95
    £499.95 - £499.95
    £499.95
    £469.95
    £469.95 - £469.95
    £469.95
    Save 6% Save %
  • Athlon Midas G2 Pro UHD 12x50 Full Size Binoculars
    Athlon Midas G2 Pro UHD 12x50 Full Size Binoculars
    £509.95 - £509.95
    £509.95
    £509.95 - £509.95
    £509.95
    Finance from £41.72 per month

    Athlon Midas G2 Pro UHD 12x50 Full Size Binoculars

    Athlon
    Only 1 left!

    The Midas G2 Pro gives an edge by providing a massive field of view and ample magnification. The new TBR reticle provides a clean and unobtrusive r...

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    £509.95 - £509.95
    £509.95
    £509.95 - £509.95
    £509.95
  • Athlon Midas G2 UHD 10x50 Roof-Prism Binoculars
    Athlon Midas G2 UHD 10x50 Roof-Prism Binoculars
    Save 4% Save %
    £455.95
    £455.95 - £455.95
    £455.95
    £439.95
    £439.95 - £439.95
    £439.95
    Finance from £35.99 per month

    Athlon Midas G2 UHD 10x50 Roof-Prism Binoculars

    Athlon
    Only 2 left!

    The rugged benchmark for all-weather brightness and clarity, Midas G2 UHD roof-prism binoculars are light and slim thanks to a magnesium chassis. W...

    View full details
    £455.95
    £455.95 - £455.95
    £455.95
    £439.95
    £439.95 - £439.95
    £439.95
    Save 4% Save %
  • Bushnell Marine 7x 50 Waterproof/Fogproof BAK4 Porro Prism Binoculars
    Bushnell Marine 7x 50 Waterproof/Fogproof BAK4 Porro Prism Binoculars
    Sold out
    £204.00
    £204.00 - £204.00
    £204.00
    £149.95
    £149.95 - £149.95
    £149.95

    Bushnell Marine 7x 50 Waterproof/Fogproof BAK4 Porro Prism Binoculars

    Bushnell
    Out of stock

    The Bushnell Marine Porro prism binoculars are designed for the boating enthusiast in particular but are also ideal for any demanding environment o...

    View full details
    £204.00
    £204.00 - £204.00
    £204.00
    £149.95
    £149.95 - £149.95
    £149.95
    Sold out
  • Bushnell Powerview 10x50 Full Size Binoculars
    Bushnell Powerview 10x50 Full Size Binoculars
    Sold out
    £76.00
    £76.00 - £76.00
    £76.00
    £49.95
    £49.95 - £49.95
    £49.95

    Bushnell Powerview 10x50 Full Size Binoculars

    Bushnell
    Out of stock

    The Bushnell Powerview 10x50 Full Size Binoculars offer an impressive 10x magnification and a 50mm objective lens, providing bright, clear images a...

    View full details
    £76.00
    £76.00 - £76.00
    £76.00
    £49.95
    £49.95 - £49.95
    £49.95
    Sold out
  • Delta Chase 10x50 ED Binoculars
    Delta Chase 10x50 ED Binoculars
    Save 21% Save %
    £412.00
    £412.00 - £412.00
    £412.00
    £326.95
    £326.95 - £326.95
    £326.95

    Delta Chase 10x50 ED Binoculars

    Delta Optics
    Only 1 left!

    The Delta Chase 10x50 ED are universal binocular used for nature observation. The Delta Chase 10x50 ED Binoculars combine resolution, good contrast...

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    £412.00
    £412.00 - £412.00
    £412.00
    £326.95
    £326.95 - £326.95
    £326.95
    Save 21% Save %
  • Delta Chase 12x50 ED Binoculars
    Delta Chase 12x50 ED Binoculars
    Save 20% Save %
    £412.00
    £412.00 - £412.00
    £412.00
    £329.95
    £329.95 - £329.95
    £329.95

    Delta Chase 12x50 ED Binoculars

    Delta Optics
    Only 1 left!

    The Delta Chase 12x50 ED are universal binoculars used for nature observation. The Delta Chase 12x50 ED Binoculars combine high resolution, good co...

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    £412.00
    £412.00 - £412.00
    £412.00
    £329.95
    £329.95 - £329.95
    £329.95
    Save 20% Save %
  • DO-1100
    DO-1100
    Save 30% Save %
    £114.00
    £114.00 - £114.00
    £114.00
    £79.95
    £79.95 - £79.95
    £79.95

    Delta Optical Entry 10x50 Binoculars

    Delta Optics
    Only 1 left!

    The Delta Optical Entry series consists of robust and durable binoculars designed for general use. Launched on the market as a continuation of the ...

    View full details
    £114.00
    £114.00 - £114.00
    £114.00
    £79.95
    £79.95 - £79.95
    £79.95
    Save 30% Save %
  • DO-1101
    DO-1101
    Save 25% Save %
    £107.00
    £107.00 - £107.00
    £107.00
    £79.95
    £79.95 - £79.95
    £79.95

    Delta Optical Entry 7x50 Binoculars

    Delta Optics
    Only 1 left!

    Delta Optical Entry 7x50 Binoculars are the successor to the very popular and proven Taiga binoculars, made from even better materials and with gre...

    View full details
    £107.00
    £107.00 - £107.00
    £107.00
    £79.95
    £79.95 - £79.95
    £79.95
    Save 25% Save %
  • Delta Optical Forest II 10x50 Binoculars
    Delta Optical Forest II 10x50 Binoculars
    £143.99 - £143.99
    £143.99
    £143.99 - £143.99
    £143.99

    Delta Optical Forest II 10x50 Binoculars

    Delta Optics
    Only 2 left!

    Delta Optical Forest II 10x50 Binoculars are feature-rich. A high-quality coated roof BaK4 prisms and a multiple-phase antireflection coating provi...

    View full details
    £143.99 - £143.99
    £143.99
    £143.99 - £143.99
    £143.99
  • Delta Optical Forest II 12x50 Binoculars
    Delta Optical Forest II 12x50 Binoculars
    £151.99 - £151.99
    £151.99
    £151.99 - £151.99
    £151.99

    Delta Optical Forest II 12x50 Binoculars

    Delta Optics
    Only 1 left!

    Delta Optical Forest II 12x50 Binoculars are feature-rich and high-performing. Featuring high-quality, coated roof BaK4 prisms and multiple phase a...

    View full details
    £151.99 - £151.99
    £151.99
    £151.99 - £151.99
    £151.99
  • Delta Optical Forest II 8.5x50 Binoculars
    Delta Optical Forest II 8.5x50 Binoculars
    £141.99 - £141.99
    £141.99
    £141.99 - £141.99
    £141.99

    Delta Optical Forest II 8.5x50 Binoculars

    Delta Optics
    Only 2 left!

    Delta Optical Forest II 8.5x50 Binoculars are feature-rich. A high quality, coated roof BaK4 prisms, and a multiple-phase antireflection coating pr...

    View full details
    £141.99 - £141.99
    £141.99
    £141.99 - £141.99
    £141.99
  • GPO Passion HD 10x50 Black Binoculars
    GPO Passion HD 10x50 Black Binoculars
    Sold out
    £899.00 - £899.00
    £899.00
    £899.00 - £899.00
    £899.00

    EX-DISPLAY GPO Passion HD 10x50 Black Binoculars

    GPO
    Out of stock

      EX Display from Show Display 10/10 Condition PASSION™ HD products represent the absolute premium class from GPO. HD optics design combined with s...

    View full details
    £899.00 - £899.00
    £899.00
    £899.00 - £899.00
    £899.00
    Sold out
  • Fujinon 7x50 WPC-XL Mariner Binoculars
    £268.95 - £268.95
    £268.95
    £268.95 - £268.95
    £268.95

    Fujinon 7x50 WPC-XL Binoculars with Built in Compass Includes Soft Case

    Fujinon
    Only 1 left!

    These are the compass equipped model of the Fujinon 7x50 WPC-XL Mariner Binoculars. A perfect set for the marine environment where you rely on navi...

    View full details
    £268.95 - £268.95
    £268.95
    £268.95 - £268.95
    £268.95
  • GPO Rangeguide 10x50 LRF 2800m Laser Rangefinder Binoculars
    GPO Rangeguide 10x50 LRF 2800m Laser Rangefinder Binoculars
    £1,249.95 - £1,249.95
    £1,249.95
    £1,249.95 - £1,249.95
    £1,249.95
    Finance from £102.26 per month

    GPO Rangeguide 10x50 LRF 2800m Laser Rangefinder Binoculars

    GPO
    Only 1 left!

    The RANGEGUIDE 2800 impresses with features that are hard to find in this price-performance class. Again, we use a magnesium housing to achieve max...

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    £1,249.95 - £1,249.95
    £1,249.95
    £1,249.95 - £1,249.95
    £1,249.95
  • GPO Rangeguide 8x50 LRF 2800m Laser Rangefinder Binoculars
    GPO Rangeguide 8x50 LRF 2800m Laser Rangefinder Binoculars
    £1,129.95 - £1,129.95
    £1,129.95
    £1,129.95 - £1,129.95
    £1,129.95
    Finance from £92.45 per month

    GPO Rangeguide 8x50 LRF 2800m Laser Rangefinder Binoculars

    GPO
    Only 1 left!

    The RANGEGUIDE 2800 impresses with features that are hard to find in this price-performance class. Again, we use a magnesium housing to achieve max...

    View full details
    £1,129.95 - £1,129.95
    £1,129.95
    £1,129.95 - £1,129.95
    £1,129.95
  • Kowa 50mm Straight Spotting Scope with 20-40x Zoom Eyepiece
    Kowa 50mm Straight Spotting Scope with 20-40x Zoom Eyepiece
    Save 10% Save %
    £289.00
    £289.00 - £289.00
    £289.00
    £259.00
    £259.00 - £259.00
    £259.00

    Kowa 50mm Angled Spotting Scope with 20-40x Zoom Eyepiece

    Kowa
    Only 3 left!

    TSN-500 is fully waterproof and nitrogen filled, this tough little scope is designed to perform in harsh environments. Weighing only 400g, the TSN-...

    View full details
    £289.00
    £289.00 - £289.00
    £289.00
    £259.00
    £259.00 - £259.00
    £259.00
    Save 10% Save %
  • Kowa 50mm Straight Spotting Scope with 20-40x Zoom Eyepiece
    Kowa 50mm Straight Spotting Scope with 20-40x Zoom Eyepiece
    Save 10% Save %
    £289.00
    £289.00 - £289.00
    £289.00
    £259.00
    £259.00 - £259.00
    £259.00

    Kowa 50mm Straight Spotting Scope with 20-40x Zoom Eyepiece

    Kowa
    Only 1 left!

    TSN-500 is fully waterproof and nitrogen filled, this tough little scope is designed to perform in harsh environments. Weighing only 400g, the TSN-...

    View full details
    £289.00
    £289.00 - £289.00
    £289.00
    £259.00
    £259.00 - £259.00
    £259.00
    Save 10% Save %
  • Maven Optics C3 10x50 Binoculars in Standard Grey / Orange
    Maven Optics C3 10x50 Binoculars in Standard Grey / Orange
    Sold out
    £494.95 - £494.95
    £494.95
    £494.95 - £494.95
    £494.95

    Maven Optics C3 10x50 Binoculars in Standard Grey / Orange

    Maven
    Out of stock

    The C.3 is the next step after the C.1, specially engineered to excel beyond its predecessor. Boasting a remarkably lightweight build among full-s...

    View full details
    £494.95 - £494.95
    £494.95
    £494.95 - £494.95
    £494.95
    Sold out
  • Maven Optics C3 10x50 Binoculars in Standard Grey / Orange
    Maven Optics C3 10x50 Binoculars in Standard Grey / Orange
    Sold out
    £519.95 - £519.95
    £519.95
    £519.95 - £519.95
    £519.95

    Maven Optics C3 12x50 Binoculars in Standard Grey / Orange

    Maven
    Out of stock

    The C.3 is the next step after the C.1, specially engineered to excel beyond its predecessor. Boasting a remarkably lightweight build among full-s...

    View full details
    £519.95 - £519.95
    £519.95
    £519.95 - £519.95
    £519.95
    Sold out
  • Sold out
    £169.00
    £169.00 - £169.00
    £169.00
    £129.00
    £129.00 - £129.00
    £129.00

    Opticron Oregon 4 PC Oasis 10x50 Binoculars

    Opticron
    Out of stock

    The Oregon 4 PC Oasis 10x50 offers the first-time and occasional user exceptional standards of performance and functionality and is excellent choic...

    View full details
    £169.00
    £169.00 - £169.00
    £169.00
    £129.00
    £129.00 - £129.00
    £129.00
    Sold out
  • Opticron Verano BGA VHD 10x50 Binoculars
    Opticron Verano BGA VHD 10x50 Binoculars
    Sold out
    £449.00
    £449.00 - £449.00
    £449.00
    £349.95
    £349.95 - £349.95
    £349.95

    Opticron Verano BGA VHD 10x50 Binoculars and Free HikMicro M15 Trail Camera Bundle

    Opticron
    Out of stock

    Includes Free Hikmicro M15 4G Wildlife/Trail Camera worth £168.00 Named after the Spanish word for summer, the Verano BGA VHD 10x50 offers the seri...

    View full details
    £449.00
    £449.00 - £449.00
    £449.00
    £349.95
    £349.95 - £349.95
    £349.95
    Sold out