Skip to content
FREE UK Shipping automatically applied on all orders over £100
FREE UK Shipping automatically applied on all orders over £100

Black Friday Sale

The South West Optics Black Friday Sale is bigger than ever, running from 1st November to 11:59 PM on 9th December, giving you over 5 weeks of incredible savings!

Use discount code SW7BF for 7% off your purchase. Apply discount code at checkout. Please note: Excludes preowned, ex-demo, OBR items, Swarovski Optik, Hawke, HIKMICRO, and select new releases such as Zeiss Conquest HDX.

We’re offering the best deals throughout the sale—be sure to check back often for new offers and surprises. More announcements will be coming in the weeks ahead.

Stay in the know by following us on social media and subscribing to our newsletter for updates on the latest deals.

Don’t wait—shop now, save more, and enjoy the perks of Black Friday like never before!

Filters

£
£
  • Vortex Crossfire HD 8x42 Full Roof Prism Binoculars - With Glass Pak
    Vortex Crossfire HD 8x42 Full Roof Prism Binoculars - With Glass Pak
    Save 18% Save %
    £189.00
    £189.00 - £189.00
    £189.00
    £154.95
    £154.95 - £154.95
    £154.95

    Vortex Crossfire HD 8x42 Full Roof Prism Binoculars with Glass Pak

    Vortex Optics
    Only 1 left!

    If you're in the market for a pair of binoculars that offer exceptional value without compromising on quality, the Vortex Crossfire HD 8x42 Full Ro...

    View full details
    £189.00
    £189.00 - £189.00
    £189.00
    £154.95
    £154.95 - £154.95
    £154.95
    Save 18% Save %
  • Vortex Diamondback HD 10x42 Binoculars with Glass Pak
    Vortex Diamondback HD 10x42 Binoculars with Glass Pak
    Sold out
    £269.00
    £269.00 - £269.00
    £269.00
    £229.95
    £229.95 - £229.95
    £229.95

    Vortex Diamondback HD 10x42 Binoculars with Glass Pak

    Vortex Optics
    Out of stock

    Nature and bird-watching enthusiasts say hello to the Vortex Diamondback HD 10x42 binoculars. These are a fantastic option for your next adventure ...

    View full details
    £269.00
    £269.00 - £269.00
    £269.00
    £229.95
    £229.95 - £229.95
    £229.95
    Sold out
  • Vortex Diamondback HD 8x42 Binoculars with Glass Pak
    Vortex Diamondback HD 8x42 Binoculars with Glass Pak
    Save 13% Save %
    £259.00
    £259.00 - £259.00
    £259.00
    £224.95
    £224.95 - £224.95
    £224.95

    Vortex Diamondback HD 8x42 Binoculars with Glass Pak

    Vortex Optics
    in stock

    The Vortex Diamondback HD 8x42 smashes the scale of price vs performance, delivering a rock-solid optic that optically punches high above its class...

    View full details
    £259.00
    £259.00 - £259.00
    £259.00
    £224.95
    £224.95 - £224.95
    £224.95
    Save 13% Save %
  • Vortex Razor UHD 10x42 Binoculars
    Vortex Razor UHD 10x42 Binoculars
    Save 23% Save %
    £1,729.00
    £1,729.00 - £1,729.00
    £1,729.00
    £1,329.00
    £1,329.00 - £1,329.00
    £1,329.00
    Finance from £108.72 per month

    Vortex Razor UHD 10x42 Binoculars with NEW Premium Harness

    Vortex Optics
    Only 2 left!

    When you want to take the best-of-the-best to the next level... Enter the Vortex Razor UHD 10x42. The Ultra High Definition optical design features...

    View full details
    £1,729.00
    £1,729.00 - £1,729.00
    £1,729.00
    £1,329.00
    £1,329.00 - £1,329.00
    £1,329.00
    Save 23% Save %
  • Vortex Razor UHD 8x42 Binocular
    Vortex Razor UHD 8x42 Binocular
    Save 24% Save %
    £1,699.00
    £1,699.00 - £1,699.00
    £1,699.00
    £1,299.00
    £1,299.00 - £1,299.00
    £1,299.00
    Finance from £106.27 per month

    Vortex Razor UHD 8x42 Binocular with NEW Premium Harness

    Vortex Optics
    Only 2 left!

    When you want to take the best-of-the-best to the next level... Enter the Vortex Razor UHD 8x42. The Ultra High Definition optical design features ...

    View full details
    £1,699.00
    £1,699.00 - £1,699.00
    £1,699.00
    £1,299.00
    £1,299.00 - £1,299.00
    £1,299.00
    Save 24% Save %
  • Vortex Viper 10x42 HD Binoculars
    Vortex Viper 10x42 HD Binoculars
    Save 18% Save %
    £619.00
    £619.00 - £619.00
    £619.00
    £509.95
    £509.95 - £509.95
    £509.95
    Finance from £41.72 per month

    Vortex Viper 10x42 HD Binoculars with Glass Pak

    Vortex Optics
    Only 3 left!

    The Vortex Viper 10×42 HD Binoculars – a premium-quality binocular packed with everything you need and nothing you don’t. Rugged, compact and light...

    View full details
    £619.00
    £619.00 - £619.00
    £619.00
    £509.95
    £509.95 - £509.95
    £509.95
    Save 18% Save %
  • Vortex-Viper-8x42-HD-Binoculars
    Vortex-Viper-8x42-HD-Binoculars
    Save 17% Save %
    £599.00
    £599.00 - £599.00
    £599.00
    £494.95
    £494.95 - £494.95
    £494.95
    Finance from £40.45 per month

    Vortex Viper 8×42 HD Binoculars with Glass Pak

    Vortex Optics
    in stock

    The Vortex Viper 8×42 HD Binoculars – a premium-quality binocular packed with everything you need and nothing you don’t. Rugged, compact and lightw...

    View full details
    £599.00
    £599.00 - £599.00
    £599.00
    £494.95
    £494.95 - £494.95
    £494.95
    Save 17% Save %
  • Zeiss 8x42 Conquest HD Binocular
    Save 25% Save %
    £999.00
    £999.00 - £999.00
    £999.00
    £750.00
    £750.00 - £750.00
    £750.00
    Finance from £61.36 per month

    Zeiss Conquest 8x42 HD Binocular

    Zeiss
    Only 2 left!

    The well-balanced Zeiss Conquest® HD binoculars provide outstanding performance for ambitious nature observation. Uncompromising design, ergonomics...

    View full details
    £999.00
    £999.00 - £999.00
    £999.00
    £750.00
    £750.00 - £750.00
    £750.00
    Save 25% Save %
  • ZEISS 10x42 Terra ED Binoculars (Grey)
    Save 26% Save %
    £530.00
    £530.00 - £530.00
    £530.00
    £390.00
    £390.00 - £390.00
    £390.00
    Finance from £31.90 per month

    ZEISS 10x42 Terra ED Binoculars (Grey)

    Zeiss
    Only 1 left!

    ZEISS Terra® ED binoculars are robust, reliable and easy to use. Their state-of-the-art and sleek design makes them not only light but comfortably ...

    View full details
    £530.00
    £530.00 - £530.00
    £530.00
    £390.00
    £390.00 - £390.00
    £390.00
    Save 26% Save %
  • Sold out
    £1,100.00
    £1,100.00 - £1,100.00
    £1,100.00
    £785.00
    £785.00 - £785.00
    £785.00

    Zeiss Conquest 10x42 HD Binoculars

    Zeiss
    Out of stock

    The well-balanced Zeiss Conquest® HD binoculars provide outstanding performance for ambitious nature observation. Uncompromising design, ergonomics...

    View full details
    £1,100.00
    £1,100.00 - £1,100.00
    £1,100.00
    £785.00
    £785.00 - £785.00
    £785.00
    Sold out
  • Sold out
    £530.00
    £530.00 - £530.00
    £530.00
    £390.00
    £390.00 - £390.00
    £390.00

    Zeiss Terra ED 10x42 Binoculars - Black

    Zeiss
    Out of stock

    ZEISS Terra® ED binoculars are robust, reliable and easy to use. Their state-of-the-art and sleek design makes them not only light but comfortably ...

    View full details
    £530.00
    £530.00 - £530.00
    £530.00
    £390.00
    £390.00 - £390.00
    £390.00
    Sold out
  • Save 27% Save %
    £480.00
    £480.00 - £480.00
    £480.00
    £350.00
    £350.00 - £350.00
    £350.00
    Finance from £28.63 per month

    Zeiss Terra ED 8x42 Binoculars - Black

    Zeiss
    Only 2 left!

    ZEISS Terra® ED binoculars are robust, reliable and easy to use. Their state-of-the-art and sleek design makes them not only light but comfortably ...

    View full details
    £480.00
    £480.00 - £480.00
    £480.00
    £350.00
    £350.00 - £350.00
    £350.00
    Save 27% Save %
  • Zeiss Terra ED 8x42 Binoculars - Green
    Sold out
    £480.00
    £480.00 - £480.00
    £480.00
    £350.00
    £350.00 - £350.00
    £350.00

    Zeiss Terra ED 8x42 Binoculars - Green

    Zeiss
    Out of stock

    ZEISS Terra® ED binoculars are robust, reliable and easy to use. Their state-of-the-art and sleek design makes them not only light but comfortably ...

    View full details
    £480.00
    £480.00 - £480.00
    £480.00
    £350.00
    £350.00 - £350.00
    £350.00
    Sold out
  • Sold out
    £2,550.00
    £2,550.00 - £2,550.00
    £2,550.00
    £2,399.00
    £2,399.00 - £2,399.00
    £2,399.00

    Zeiss Victory SF 10x42 Binoculars - Black

    Zeiss
    Out of stock

    The ZEISS Victory® SF binoculars allow you to experience the most exciting moments in nature observation as never before. The optical perfection, t...

    View full details
    £2,550.00
    £2,550.00 - £2,550.00
    £2,550.00
    £2,399.00
    £2,399.00 - £2,399.00
    £2,399.00
    Sold out
  • Save 6% Save %
    £2,500.00
    £2,500.00 - £2,500.00
    £2,500.00
    £2,359.00
    £2,359.00 - £2,359.00
    £2,359.00
    Finance from £193.00 per month

    Zeiss Victory SF 8x42 Binoculars - Black

    Zeiss
    Only 2 left!

    The ZEISS Victory® SF binoculars allow you to experience the most exciting moments in nature observation as never before. The optical perfection, t...

    View full details
    £2,500.00
    £2,500.00 - £2,500.00
    £2,500.00
    £2,359.00
    £2,359.00 - £2,359.00
    £2,359.00
    Save 6% Save %
  • ZeroTech Thrive 10x42 Binoculars
    Save 67% Save %
    £178.99
    £178.99 - £178.99
    £178.99
    £59.95
    £59.95 - £59.95
    £59.95

    ZeroTech Thrive 10x42 Binoculars

    ZeroTech
    in stock

    The ZeroTech Thrive 10x42 Binoculars offer exceptional clarity, a wide field of view (FOV), and excellent light transmission for sharp, vivid image...

    View full details
    £178.99
    £178.99 - £178.99
    £178.99
    £59.95
    £59.95 - £59.95
    £59.95
    Save 67% Save %
  • ZeroTech Thrive 8x42 Binoculars
    Save 67% Save %
    £178.99
    £178.99 - £178.99
    £178.99
    £59.95
    £59.95 - £59.95
    £59.95

    ZeroTech Thrive 8x42 Binoculars

    ZeroTech
    in stock

    The ZeroTech Thrive 8x42 Binoculars offer exceptional clarity, a wide field of view (FOV), and excellent light transmission for sharp, vivid images...

    View full details
    £178.99
    £178.99 - £178.99
    £178.99
    £59.95
    £59.95 - £59.95
    £59.95
    Save 67% Save %
  • ZeroTech Thrive HD 10x42 Binoculars with ED Glass
    ZeroTech Thrive HD 10x42 Binoculars with ED Glass
    Save 59% Save %
    £615.99
    £615.99 - £615.99
    £615.99
    £249.95
    £249.95 - £249.95
    £249.95

    ZeroTech Thrive HD 10x42 Binoculars with ED Glass

    ZeroTech
    in stock

    The ZeroTech Thrive HD 10x42 Binoculars feature ED Glass for exceptional clarity, a wide field of view, and superior light transmission, ensuring v...

    View full details
    £615.99
    £615.99 - £615.99
    £615.99
    £249.95
    £249.95 - £249.95
    £249.95
    Save 59% Save %
  • ZeroTech Thrive HD 8x42 Binoculars with ED Glass
    ZeroTech Thrive HD 8x42 Binoculars with ED Glass
    Save 59% Save %
    £615.99
    £615.99 - £615.99
    £615.99
    £249.95
    £249.95 - £249.95
    £249.95

    ZeroTech Thrive HD 8x42 Binoculars with ED Glass

    ZeroTech
    in stock

    The ZeroTech Thrive HD 8x42 Binoculars feature ED glass for exceptional clarity, a wide field of view, and excellent light transmission, delivering...

    View full details
    £615.99
    £615.99 - £615.99
    £615.99
    £249.95
    £249.95 - £249.95
    £249.95
    Save 59% Save %