Black Friday Sale
The South West Optics Black Friday Sale is bigger than ever, running from 1st November to 11:59 PM on 9th December, giving you over 5 weeks of incredible savings!
Use discount code SW7BF for 7% off your purchase. Apply discount code at checkout. Please note: Excludes preowned, ex-demo, OBR items, Swarovski Optik, Hawke, HIKMICRO, and select new releases such as Zeiss Conquest HDX.
We’re offering the best deals throughout the sale—be sure to check back often for new offers and surprises. More announcements will be coming in the weeks ahead.
Stay in the know by following us on social media and subscribing to our newsletter for updates on the latest deals.
Don’t wait—shop now, save more, and enjoy the perks of Black Friday like never before!
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Original price £89.00Original price £89.00 - Original price £89.00Original price £89.00Current price £78.95£78.95 - £78.95Current price £78.95
Vortex Bantam HD 6.5x32 Binoculars
Vortex Opticsin stockStreamlined and lightweight, they’re easy to carry around. Ruggedly designed to withstand knocks and accidental drops, Bantam HD checks all the box...
View full detailsOriginal price £89.00Original price £89.00 - Original price £89.00Original price £89.00Current price £78.95£78.95 - £78.95Current price £78.95Save 11% -
Original price £249.00Original price £249.00 - Original price £249.00Original price £249.00Current price £204.95£204.95 - £204.95Current price £204.95
Vortex Diamondback HD 10x32 Binoculars
Vortex OpticsOnly 3 left!The Vortex Diamondback HD 10x32 smashes the scale of price vs performance, delivering a rock-solid optic that optically punches high above its clas...
View full detailsOriginal price £249.00Original price £249.00 - Original price £249.00Original price £249.00Current price £204.95£204.95 - £204.95Current price £204.95Save 18% -
Original price £239.00Original price £239.00 - Original price £239.00Original price £239.00Current price £209.95£209.95 - £209.95Current price £209.95
Vortex Diamondback HD 8x32 Binoculars
Vortex OpticsOnly 3 left!For those who love observing the beauty of nature, the Vortex Diamondback HD 8x32 Binoculars exceed expectations in both affordability and performa...
View full detailsOriginal price £239.00Original price £239.00 - Original price £239.00Original price £239.00Current price £209.95£209.95 - £209.95Current price £209.95Save 12% -
Original price £119.95Original price £119.95 - Original price £119.95Original price £119.95Current price £104.95£104.95 - £104.95Current price £104.95
Vortex Raptor 10x32 Porro Prism Binoculars
Vortex OpticsOnly 3 left!Porro prism performance in a mid-size, wide-angle design, the Vortex Raptor 10x32 binoculars offer bright, crisp images with excellent colour fidel...
View full detailsOriginal price £119.95Original price £119.95 - Original price £119.95Original price £119.95Current price £104.95£104.95 - £104.95Current price £104.95Save 13% -
Original price £119.95Original price £119.95 - Original price £119.95Original price £119.95Current price £104.95£104.95 - £104.95Current price £104.95
Vortex Raptor 8.5x32 Porro Prism Binoculars
Vortex OpticsOnly 2 left!Porro prism performance in a mid-size, wide-angle design, the Vortex Raptor 8.5x32 binoculars offer bright, crisp images with excellent colour fide...
View full detailsOriginal price £119.95Original price £119.95 - Original price £119.95Original price £119.95Current price £104.95£104.95 - £104.95Current price £104.95Save 13% -
Original price £900.00Original price £900.00 - Original price £900.00Original price £900.00Current price £675.00£675.00 - £675.00Current price £675.00Finance from £55.18 per month
Zeiss Conquest 10x32 HD Binoculars
ZeissOnly 1 left!The well-balanced Zeiss Conquest® HD binoculars provide outstanding performance for ambitious nature observation. Uncompromising design, ergonomics...
View full detailsOriginal price £900.00Original price £900.00 - Original price £900.00Original price £900.00Current price £675.00£675.00 - £675.00Current price £675.00Save 25% -
Original price £430.00Original price £430.00 - Original price £430.00Original price £430.00Current price £310.00£310.00 - £310.00Current price £310.00
ZEISS 8x32 Terra ED Binoculars Grey
ZeissOnly 1 left!ZEISS Terra® ED binoculars are robust, reliable and easy to use. Their state-of-the-art and sleek design makes them not only light but comfortably ...
View full detailsOriginal price £430.00Original price £430.00 - Original price £430.00Original price £430.00Current price £310.00£310.00 - £310.00Current price £310.00Save 28% -
Original price £480.00Original price £480.00 - Original price £480.00Original price £480.00Current price £338.00£338.00 - £338.00Current price £338.00Finance from £27.63 per month
Zeiss Terra ED 10x32 Binoculars - Black
ZeissOnly 3 left!ZEISS Terra® ED binoculars are robust, reliable and easy to use. Their state-of-the-art and sleek design makes them not only light but comfortably ...
View full detailsOriginal price £480.00Original price £480.00 - Original price £480.00Original price £480.00Current price £338.00£338.00 - £338.00Current price £338.00Save 30% -
Original price £430.00Original price £430.00 - Original price £430.00Original price £430.00Current price £310.00£310.00 - £310.00Current price £310.00
Zeiss Terra ED 8x32 Binoculars - Black
ZeissOnly 2 left!ZEISS Terra® ED binoculars are robust, reliable and easy to use. Their state-of-the-art and sleek design makes them not only light but comfortably ...
View full detailsOriginal price £430.00Original price £430.00 - Original price £430.00Original price £430.00Current price £310.00£310.00 - £310.00Current price £310.00Save 28% -
Original price £2,300.00Original price £2,300.00 - Original price £2,300.00Original price £2,300.00Current price £2,139.00£2,139.00 - £2,139.00Current price £2,139.00Finance from £175.00 per month
Zeiss Victory SF 10x32 Binoculars - Black
ZeissOnly 1 left!The ZEISS Victory® SF binoculars allow you to experience the most exciting moments in nature observation as never before. The optical perfection, t...
View full detailsOriginal price £2,300.00Original price £2,300.00 - Original price £2,300.00Original price £2,300.00Current price £2,139.00£2,139.00 - £2,139.00Current price £2,139.00Save 7% -
Original price £2,250.00Original price £2,250.00 - Original price £2,250.00Original price £2,250.00Current price £2,099.00£2,099.00 - £2,099.00Current price £2,099.00
Zeiss Victory SF 8x32 Binoculars - Black
ZeissOut of stockThe ZEISS Victory® SF binoculars allow you to experience the most exciting moments in nature observation as never before. The optical perfection, t...
View full detailsOriginal price £2,250.00Original price £2,250.00 - Original price £2,250.00Original price £2,250.00Current price £2,099.00£2,099.00 - £2,099.00Current price £2,099.00Sold out -
Original price £169.99Original price £169.99 - Original price £169.99Original price £169.99Current price £59.95£59.95 - £59.95Current price £59.95
ZeroTech Thrive 10x32 Binoculars
ZeroTechin stockThe ZeroTech Thrive 10x32 Binoculars offer exceptional clarity, a wide field of view (FOV), and excellent light transmission for sharp, vivid image...
View full detailsOriginal price £169.99Original price £169.99 - Original price £169.99Original price £169.99Current price £59.95£59.95 - £59.95Current price £59.95Save 65% -
Original price £169.99Original price £169.99 - Original price £169.99Original price £169.99Current price £59.95£59.95 - £59.95Current price £59.95
ZeroTech Thrive 8x32 Binoculars
ZeroTechin stockThe ZeroTech Thrive 8x32 Binoculars offer exceptional clarity, a wide field of view (FOV), and excellent light transmission for sharp, vivid images...
View full detailsOriginal price £169.99Original price £169.99 - Original price £169.99Original price £169.99Current price £59.95£59.95 - £59.95Current price £59.95Save 65%
