YETI

YETI was established in 2006 by brothers Roy and Ryan Seiders, driven by a keen fondness for the outdoors and a dedication to either mending or creating products that failed to satisfy the requirements of serious enthusiasts. Their annoyance with poor quality cool boxes resulted in the creation of the tough, heavily insulated Tundra® cool box, engineered to keep ice for days in challenging conditions. Upholding a "Built for the Wild™" philosophy that champions quality and practicality, YETI has since broadened its offerings to include drinkware, soft cool bags, chairs, and baggage, all built for utmost longevity. The brand has fostered a global community of ambassadors and customers who depend on its kit, and it maintains a firm commitment to conservation, recognising the obligation to look after the natural settings that motivated its inception.